CleverTap competitors: 11 alternatives for marketing, analytics, and more

Katie Morley

Jan 15, 2024

CleverTap competitors: 11 alternatives for marketing, analytics, and more Featured Image
Katie Morley

Jan 15, 2024

Did you know the average consumer encounters eight touchpoints before making a purchase? It’s up to brands to ensure the experience across every touchpoint is consistent, cohesive, and relevant to your customer.

Customer journey software provides brands with the tools and information they need to build these highly personalized, cross-channel experiences and boost key metrics. Leading cosmetics retailer, Yves Rocher, saw a 19% increase in conversions and 7X ROI when its marketing team partnered with Insider to launch a cross-channel browser recovery campaign.

In this blog, we’ll dive into customer journey software—what it is, its benefits, how to select the right platform, and a look at the best customer journey software options of 2024. Let’s get started.

Table of Contents
  1. CleverTap alternatives for cross-channel marketing and customer engagement

  2. CleverTap alternatives for web and mobile app analytics

  3. Reach, engage, and convert customers across all channels with Insider

CleverTap has traditionally been a leader in the mobile app analytics and marketing space, especially after the Leanplum acquisition in 2022.

At the same time, the company has also expanded its reach to omnichannel marketing and user engagement with broader channel support, personalization features, and campaign orchestration capabilities.

Despite that, CleverTap’s main strengths remain analytics and mobile marketing. As a result, many brands start looking for CleverTap alternatives when they need:

  • Advanced website personalization and product recommendations.
  • Data unification capabilities via a true customer data platform (CDP).
  • Versatile and robust channel-specific tools (e.g., for email, SMS, and WhatsApp), as CleverTap is still quite limited in that regard.
  • More reliable customer support and better data accuracy.

In this guide, you’ll learn about the 11 best CleverTap competitors and alternatives. To help you find the right solution for your business, we’ve organized them into two categories based on their main use cases:

  1. Cross-channel marketing and customer engagement. These CleverTap alternatives are ideal if you want to reach customers on different channels, personalize the user experience, and automate marketing campaigns at scale.
  2. Web and mobile app analytics. If you’re only using CleverTap for its traditional analytics features, these solutions are likely a better fit. They can help you analyze user behaviors, build flows and funnels, track key metrics, and more.

CleverTap alternatives for cross-channel marketing and customer engagement

The solutions below are a great choice for marketing teams looking for:

  • Better website personalization.
  • Data unification and advanced segmentation.
  • Broad channel support across email, push notifications, SMS, and other touchpoints.
  • Omnichannel campaign automation, personalization, and analytics.

Due to the versatility and complexity of these tasks, most of the platforms in this category (with the exception of OneSignal) are suitable for midsized and enterprise companies.

1. Insider

Insider homepage
Insider homepage

Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, WhatsApp, push notifications, and more.

Over 1200 brands, including Coca-Cola, Adidas, and Toyota use Insider to:

  • Maximize their marketing budget, efforts, and ROI. Insider helps you make the most out of every user interaction by delivering the right content, messaging, and product recommendations to the right audiences on the right channels.
  • Overcome data silos. Our Actionable CDP lets you consolidate customer data to get an accurate, 360-degree view of each customer. This is the perfect foundation for creating highly consistent and personalized experiences for all customers.
  • Unify their martech solutions and simplify their workflows. Our versatile platform comes with broad channel support, best-in-class personalization features, a customer journey builder and automation solution, and native A/B testing. This means you can build, personalize, automate, manage, and analyze cross-channel campaigns — all from one place.
  • Partner with an experienced global support team. Our experts help you set up and take full advantage of Insider as quickly as possible. That’s why Insider constantly ranks at the top of categories like ease of setup, time-to-value, and ease of use.
  • Deliver personalized site search results, Instagram-like stories, and much more.

As an enterprise-grade platform, Insider has consistently been ranked by G2, Gartner, and IDC, and among the top solutions in categories like:

IDC Marketspace: Worldwide Omnichannel Marketing Platforms for B2C Enterprises, 2023

Below, we’ll explore the benefits of using Insider to build lasting and profitable customer relationships. Click here if you’re interested in a direct comparison of Insider versus CleverTap, based on customer feedback.

CleverTap vs Insider

Data unification and segmentation with an industry-leading CDP

While CleverTap can ingest customer data from different sources, it’s far from a complete CDP. Specifically, it lacks key capabilities that all the best CDPs have, like omnichannel identity resolution and long data storage periods.

In contrast, Insider is a complete Campaign CDP that can aggregate data from any online and offline source, including CRMs, CMSs, APIs, analytics platforms, loyalty solutions, customer service tools, point-of-sale devices, social media tools, and many other solution providers.

We have 100+ native integrations for popular SaaS solutions and a flexible API that lets you ingest data from any other system.

Insider integrations

This enables marketers to unify their customer data, resolve omnichannel identities, and overcome the all-too-common data silos. Plus, these capabilities come at no extra cost when you’re using the Insider platform.

Once it unifies your data, Insider creates detailed 360-degree profiles of each customer containing crucial information, like:

  • Contact information.
  • Channel interactions.
  • Past behaviors and purchases.
  • Top visited pages and categories.
  • Predictive characteristics (e.g., likelihood to purchase).
360-degree profile of a customer
360-degree profile of a customer

The CDP stores this unified data for five years. It also stores anonymous customer data for 90 days, enabling you to start personalizing the experience of visitors before they’ve shared any contact information with you.

From here, you can hone in on the right audiences for your campaigns using our advanced marketing segmentation features. For example, Insider automatically creates lots of ready-to-use segments of users who:

  • Abandoned their carts.
  • Abandoned a product page.
  • Interacted with your brand on a specific channel.
  • And more.
Advanced marketing segmentation features of Insider

You can enrich these segments with all sorts of standard and predictive characteristics, like:

  • Discount affinity.
  • Projected lifetime value.
  • Devices, locations, and demographics.
  • Likelihood to purchase or engage on a channel.

Thanks to its versatility, Insider has actually been ranked as the top CDP by G2 customers, excelling in categories like ease of use, ease of setup, quality of support, and time to value.

Top CDP reviews by G2 reviews

Advanced web personalization for content, messaging, product recommendations, and more

Personalizing your website’s content, messaging, and product recommendations is crucial for digital marketers looking to maximize their budget. 

Successful personalization makes visitors much more likely to convert, which in turn lowers acquisition costs and helps you make the most out of the money you spend getting people to your site.

CleverTap comes with some basic capabilities in that regard but they’re not nearly as robust as the ones you’ll find in most specialized personalization tools. Insider, however, was built specifically for the personalization era, so it can tailor all elements of your site or app to each customer. 

For example, our product recommendation engine can automatically match every website visitor with highly relevant products. You can use it to build different types of personalization campaigns and show them across your entire site or just on some pages (e.g., product, category, or cart pages).

Customize product recommendation engine for each customer

You can choose from a variety of user-based and cookieless personalization algorithms, like:

  • New arrivals.
  • Most popular.
  • Recently viewed.
  • Complementary products.
  • Purchased with last purchased.
  • And many more.
Cookieless personalization algorithms of Insider

There’s also a drag-and-drop editor that lets you easily build and edit different website personalization campaigns. For example, you can highlight each product’s past and current price (when running discounts), their reviews, and much more. 

Build and edit different website personalization campaigns with drag-and-drop editor

Many of our customers rely on these AI-powered product recommendations to achieve key business goals, including:

  • Yves Rocher: They used Insider to get a 7x ROI and 18.36% conversion rate uplift.
  • Samsung: They achieved a 275% conversion rate uplift using product recommendations based on interest clustering. 
  • Adidas: They managed to increase average order value (AOV) by 259% and their conversion rates by 13% in one month with Insider.

Outside of showing tailored content, messaging, and product recommendations, you can also use Insider to deliver relevant site search results and engaging mobile stories.

  1. EUREKA lets you deliver personalized results to all visitors who use your site’s search functionality. EUREKA also helps shoppers pinpoint the products they’re looking for with advanced filters and instant search previous. This is crucial for improving bounce rates, conversions, and AOV.
Personalize search results with advanced filters

2. InStory lets you show engaging, Instagram-like stories to website and mobile app users. These stories are a great way to drive mobile product discovery, which is one of the biggest challenges for mobile marketers. For example, Dover Saddlery used InStory to drive $1.7 million of incremental revenue.

Example of how Dover Saddlery using InStory

Personalization and journey orchestration across all channels

While website personalization is one of Insider’s biggest strengths, our platform also lets you personalize your customers’ experience across a number of other touchpoints. For example, you can use Insider to reach users via:

  • Email and SMS. These two channels have been proven to produce excellent results for businesses of all sizes and industries. With Insider, you can coordinate your efforts across them by showing personalized product recommendations, running upsell campaigns, celebrating customer milestones, and much more.
Send personalized product recommendations with email
  • Push notifications. Insider lets you access a plethora of web and mobile app push notification types. These are extremely cost-effective, as there’s no additional cost involved in sending each one. They can also be employed in tons of scenarios, like showing new products, recovering abandoned carts, and much more.
Send web and mobile app push notifications
  • WhatsApp. As a Meta-verified Business Solution Provider, Insider lets you leverage the full spectrum of WhatsApp’s marketing capabilities. You can do everything from sending personalized promo messages, event reminders, and price drop alerts to designing end-to-end buying experiences inside the app via WhatsApp’s conversational commerce functionality.
With WhatsApp businesses can send personalized messages
  • Facebook, Instagram, Google, and TikTok. As we mentioned earlier, Insider has powerful segmentation capabilities. Thanks to our integrations, you can export your segments and target them via highly personalized online ads on social media or search engines. For example, you can target users with a high likelihood of purchasing using TikTok ads that are personalized based on the items in their carts.
Segment and target customers via highly personalized online ads on social media

Accessing these channels from one place enables you to:

  • Unify your martech stack into a single platform, instead of using a bunch of point solutions.
  • Drastically simplify your workflow, as you can control all aspects of omnichannel campaign creation, optimization, and analysis from one place.

Our versatile customer journey builder and marketing automation solution — Architect — also lets you build and manage campaigns across all these channels. You can think of it like the glue that enables you to create consistent customer experiences across all touchpoints at scale.

Create consistent customer experiences across all touchpoints

Besides being versatile, the customer journey builder is highly intuitive and easy to navigate. You use a simple drag-and-drop editor to build each journey by selecting how it starts, which channels it spans across, when each step gets triggered, and much more. 

Drag-and-drop editor in the customer journey builder

You can also run A/B tests to compare pretty much any element in your journeys — from subject lines and images to channels and entire journey flows. 

Plus, with the A/B Test Winner Auto-Select feature, our platform automatically directs users to the winning variant in a test, based on a winning metric you’ve selected. That way, you don’t have to constantly monitor and update your journeys by hand.  

A/B test in customer journey builder

Lastly, Insider also offers a few other AI-powered features to save you even more time and effort:

  • Journey creation. Instead of building journeys by hand, Insider can generate them for you based on your text prompts. All you have to do is tell it what your end goal is, like increasing open rates, driving more conversions, preventing churn, and so on. 
  • Copy and image generation. Insider’s generative AI can also create engaging subject lines, body copy, and images in seconds. Again, you just need to provide a text prompt with your end goal.
  • Send-time optimization (STO). STO determines and automatically sends each message in your campaigns at the most optimal time. It does that by analyzing customer’s behavioral patterns to deduce when they’re most likely to engage with your brand. 
  • Next-best channel predictions. This feature determines the best channel to contact each customer on. It’s especially powerful when you don’t know how to continue a journey beyond a certain point.
AI-powered features of customer journey builder

Versatile template library

When it comes to cross-channel marketing and personalization, teams often struggle to launch campaigns and generate results quickly. That’s why templates are crucial — they enable marketers to work faster and more efficiently, while also being less reliant on technical teams.

Insider supports a massive library of ready-to-use templates for different channels and use cases. For example, you can find templates for:

  • Generating more leads from your website.
  • Improving AOV by cross-selling relevant products.
  • Celebrating customer milestones with discounts and other incentives.
  • And much more.
Ready-to-use templates for different channels and use cases

Marketers can customize these templates using a simple drag-and-drop editor. This makes it much easier and faster to launch campaigns, as opposed to constantly relying on development teams.

Premium skincare brand Clarins is one of the companies that benefit from Insider’s templates. They used the Wheel of Fortune template to create “The Beauty Wheel” and inject excitement and urgency into their lead capture strategy.  

Example of how Clarins used customized templates

This template enabled them to achieve a 45% increase in lead capture and identify over 8500 new users.

2. Braze

One of the CleverTap Competitors: Braze

Braze is an omnichannel customer engagement platform. Brands can use it to scale and personalize their messaging across email, push notifications, SMS, WhatsApp, and other channels. While very good for messaging channels, Braze lacks advanced website personalization capabilities, so brands that want to maximize their website conversions and revenue must integrate it with another solution.

Learn more: 11 Braze alternatives for cross-channel marketing

3. Iterable

Clevertap competitors: Iterable

Iterable is a cross-channel marketing platform for email, SMS, web, mobile, and more. It offers solutions for eCommerce, media, mobile app, and B2B enterprise software companies. It helps brands in these industries build personalized campaigns and messaging, although it doesn’t offer advanced website personalization and doesn’t support messaging channels like WhatsApp and Facebook Messenger.

Learn more: 10 Best Iterable competitors and alternatives

4. OneSingal

clevertap competitors: OneSingal

OneSignal is a customer engagement solution for push notifications, email, SMS, and in-app communications. Unlike the other solutions in this category, OneSignal is geared toward small businesses and individual creators because it offers limited engagement and automation features at a lower price point. It’s a pure omnichannel messaging platform that doesn’t offer data unification or advanced web and app personalization.

5. MoEngage

clevertap competitors: moengage

MoEngage is an insights-led customer engagement platform. It supports channels like email, SMS, WhatsApp, web and app push, in-app messaging, and more. MoEngage also offers data unification, journey orchestration, and personalization capabilities. While a good solution, MoEngage has some limitations in terms of customer support and pricing predictability.

Learn more: 7 best MoEngage alternatives for marketing teams

6. WebEngage

clevertap competitors: WebEngage

WebEngage is a customer engagement and retention platform. It brings together a CDP, product and revenue analytics, web and app personalization, and campaign orchestration capabilities. It also supports channels like email, SMS, WhatsApp, web and app push notifications, Facebook, and Google.

7. Salesforce Marketing Cloud

Clevertap competitors: salesforce marketing cloud

Salesforce Marketing Cloud is an enterprise marketing platform that combines products for:

  • Personalization.
  • Email marketing.
  • Journey building.
  • Content management.
  • Data aggregation (CDP).
  • And other use cases.

Like most marketing clouds, Salesforce is a robust and versatile solution. However, it’s built primarily via acquisitions (not by Salesforce developing the products in-house) and offers customer support via third-party systems integrators (not via internal Salesforce teams).

Learn more: 5 Best Salesforce Marketing Cloud competitors and alternatives

CleverTap alternatives for web and mobile app analytics

These platforms are good alternatives to CleverTap’s analytics suite. They can help you:

  • Analyze the entire customer lifecycle and journey.
  • Track metrics like conversion rates, active users, and churn.
  • Monitor user events and behaviors across websites and apps.
  • Visualize data in different dashboards, charts, funnels, and more.

Similar to the previous category, these solutions are mostly geared toward larger businesses. The one exception is Mixpanel as it offers flexible pricing starting as low as $20/month.

8. Adobe Analytics

clevertap competitors: Adobe Analytics

Adobe Analytics is an enterprise analytics solution. It helps brands get real-time insights into their customers’ behavior, analyze attribution to make data-driven decisions regarding their budget, and use predictive analytics to foresee future behaviors. As part of the larger Adobe Experience Cloud, Adobe Analytics can be easily integrated with products like Adobe Target.

9. AppsFlyer

Clevertap competitors: AppsFlyer

AppsFlyer is a popular mobile analytics and attribution platform. It’s focused on helping mobile marketers analyze campaign performance, generate more app installs, and maximize CLTV — all while protecting users’ privacy.

It helps companies measure their mobile app marketing campaigns while protecting customers’ privacy. It also has a separate solution for determining the value of marketing activities via incremental lift testing.

AppsFlyer can be integrated with Insider. This integration lets you combine the power of advanced mobile app analytics with the broad channel reach, marketing automation, and extensive personalization capabilities of Insider.

10. Amplitude

clevertap competitors: Amplitude

Amplitude is a product analytics and event tracking platform. It helps brands consolidate and visualize their data, as well as segment their audiences to understand the full user journey. Amplitude also offers a built-in experimentation suite that enables teams to run personalized A/B tests for different cohorts and segments.

Amplitude also integrates with Insider, allowing you to sync Amplitude cohorts to Insider for better segmentation. You can also use Insider as a data source in Amplitude by sending events like channel and journey interactions.

11. Mixpanel

clevertap competitors: Mixpanel

Mixpanel is a popular marketing and product analytics tool for businesses of all sizes, from startups to enterprise companies. It’s useful for tracking key marketing and app performance metrics (e.g., active users, revenue, and churn) and understanding how users interact with an app or site, which features they like, and where they get stuck in certain flows.

Like ApssFlyer and Amplitude, Mixpanel can also be integrated with Insider. This makes it possible to combine Mixpanel’s analytics and behavioral cohorts with Insider’s AI-powered segments to deliver tailored messages and promotions across channels.

Reach, engage, and convert customers across all channels with Insider

Insider is the perfect CleverTap alternative for midsize and enterprise companies that want a platform with broad channel support, powerful data unification, personalization, and automation capabilities, and a best-in-class customer support team.

Insider can help you:

  • Unify your martech stack by building, automating, and analyzing campaigns across all channels from one platform.
  • Get an accurate, 360-degree view of each customer by aggregating your customer data from all online and offline sources.
  • Reduce your time-to-value and speed up ROI thanks to our experienced customer support team and extensive templates.
  • Personalize every touchpoint in your customers’ journeys — from your website and mobile app to channels like email, SMS, WhatsApp, push notifications, and more.
  • Predict behaviors with our AI-powered intent engine, such as the likelihood to purchase or engage on a specific channel, discount affinity, and more.
  • And much more!

Click here to book a demo with our team and learn how Insider can help you reach your business goals.

Katie is an award-winning content marketer with over eight years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).