From WhatsApp Marketing to WhatsApp Commerce: Delight and win customers on their favorite channel
Connect with over 2 billion people on their most-loved channel with WhatsApp Commerce. Engage and delight your audience with two-way conversational buying experiences, with Insider’s one-stop WhatsApp marketing solution.
WhatsApp in action
Insider empowers brands to deliver marketing, commerce and customer engagement within WhatsApp, without any redirects.
Launch end-to-end buying experiences with WhatsApp Commerce
WhatsApp Commerce enables marketers to build two-way conversational buying experiences for your customers on the channel where they spend the most time.
Customers can browse, discover, research, purchase, and complete payment in real-time—without ever leaving the app. Let your customers do business with you as effortlessly as they message their friends and family.
Latest news
Insider’s WhatsApp marketing software unleashes an exciting new era for brands
Insider becomes a WhatsApp Business Solution Provider (BSP) and launches WhatsApp Commerce to help brands deliver end-to-end buying experiences.
Find out more
Success Story
How MadeiraMadeira improved average order value and achieved a 3.5X higher conversion rate with WhatsApp
“I would recommend Insider to any brand that is looking to bring better value in its customer communication.” — Pamela Melo Marketing Manager
Read the story
Build and grow a loyal subscriber base with WhatsApp for marketing
With Insider, building opt-ins and growing your subscriber base is fast and easy. Start building with our engaging and compliant WhatsApp lead collection templates across your desktop and mobile channels.
Tailored messages for every use case
With Insider’s platform for WhatsApp, you can send messages to capture every single behavior across promotional and transactional use cases.
Price Alerts
Convert browsers by triggering timely price alert messages when there is a price drop on a product that they were interested in.
Cart Recovery Messages
Bring back your cart abandoners with in-the-moment and relevant cart nudges. Convert users with personalized cart recovery messages.
Purchase Confirmation
Engage your customers post-purchase with personalized rich order confirmation messages.
Event reminder messages
Send friendly reminder messages so that your customers don’t miss important events related to your product or service.
Boost conversions with personalized WhatsApp messages
With 40+ pre-approved templates to choose from, your first WhatsApp marketing campaign can be up and running in no time. Build timely, relevant and personalized messages for your customers based on their online behavior and purchase history.
Discover WhatsApp templates
Tailored messages for every use case
Send conversational, promotional and transactional messages that capture every behavior — all from a single platform.
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Price Alerts
Convert browsers by triggering timely price alert messages when there is a price drop on a product that they were interested in.
-
Cart Recovery Messages
Bring back your cart abandoners with in-the-moment and relevant cart nudges. Convert users with personalized cart recovery messages.
-
Event reminder messages
Send friendly reminder messages so that your customers don’t miss important events related to your product or service.
-
Purchase Confirmation
Engage your customers post-purchase with personalized rich order confirmation messages.
Create Personalized WhatsApp Messages
Track. Measure. Grow.
In a single and easy-to-use dashboard, you can track opt-ins, opens, delivery rates, and click-throughs for each of your WhatsApp marketing campaigns.
Why use Insider for WhatsApp Marketing?
Google Optimize and Google Optimize 360 are Google’s now deprecated tool for running A/B tests on the web. Google Optimize will be sunset on September 30th of this year (2023). Google Optimize helped brands run A/B tests, personalization campaigns and deploy simple banners on their website.
‘Sunsetting’ is the term Google uses to describe a tool being discontinued. Google Optimize and Google Optimize 360 will switch off on September 30 2023. Any live experiments or personalization campaigns will run until that date, but become inactive when the service goes offline. You will not be able to access, export or interact with your experiments beyond September 30 2023.
Insider is a leading platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. The Insider Experimentation Platform enables brands to run experiments backed by rich customer data and segments. Unlike Google Optimize, brands can scale their personalization efforts easily with powerful pre-built templates and recommendations.
We don’t like to brag, but Insider has been rated the #1 vendor, independently verified by G2 users. Loved, by analysts and users, Insider outranks vendors on Ease of Use, Quality of Support, Ease of Set-Up and Fastest Time-To-Value (so you achieve maximum ROI in the shortest time).
Migrating from Google Optimize to Insider is as simple as adding a single line of code to your website. You can integrate Insider directly or leverage one of our pre-built integrations with Tag Managers – meaning zero down-time and IT reliance.
Trusted by 1200+ brands.
More than 1200 leading enterprise brands and high-growth startups trust Insider to help them deliver delightful customer experiences.
Official WhatsApp Business Solution Provider (BSP).
Alongside Meta’s product teams, Insider is helping to develop the next generation of WhatsApp Business solutions, forever changing the dialogue between brands and consumers.
Deep customer segmentation.
Insider empowers you to identify, define, and target your audience with 120+ attributes, including traits, behaviors, preferences, and more.
Centralized customer profile management.
Unify data from your website, apps, email, CRM, POS, contact centers more to build a consistent, 360-degree view of every single customer.
AI-based insights.
Insider’s built-in AI and machine learning instantly identifies what’s important, so you can make quicker, smarter marketing decisions.
100+ pre-built templates
for web and apps.
Insider’s intuitive editor and pre-built templates for web and apps help you launch and customize one-to-one experiences fast.
Resources that will fuel your drive for growth
Join over 1,200 global brands who trust Insider to build personalized experiences
