The ultimate WhatsApp business platform for engaging customers on their favorite channel

Connect with over 2 billion people on the world’s most popular messaging app. Engage and delight your audience with two-way conversational buying experiences thanks to Insider’s one-stop WhatsApp marketing solution.

WhatsApp business in action

Insider empowers brands to deliver marketing, commerce, and customer engagement experiences within WhatsApp—without any redirects. We make WhatsApp business messaging super simple, so you can focus on what matters most: delighting and engaging your customers.

Launch end-to-end buying experiences with WhatsApp Commerce

WhatsApp Commerce enables marketers to build two-way conversational buying experiences for customers on the channel where they spend the most time.

 

Customers can browse, discover, research, purchase, and complete payment in real-time—without ever leaving the app. Let your customers do business with you as effortlessly as they message their friends and family.

Insider’s WhatsApp solution unleashes an exciting new era for brands

Centralize your brand’s WhatsApp accounts and stay on top of template approval from within Insider’s platform. Easily migrate from other providers within the panel to leverage Insider’s BSP features, including conversational commerce and advanced analytics.

How MadeiraMadeira improved AOV and achieved a 3.5X higher CVR with WhatsApp

“I would recommend Insider to any brand that is looking to bring better value in its customer communication. Insider has a unique way of tying together channels in one single journey where we were actually able to communicate better with each customer.”

Marketing Manager at MadeiraMadeira

“Insider has helped us realize the full potential of WhatsApp for our business by making it incredibly accessible, easy to use, and enriching it with templates and a variety of different automations.”

Digital Marketing Manager
Leading US retail brand

Build and grow a loyal subscriber base with WhatsApp for marketing

With Insider, building opt-ins and growing your subscriber base is fast and easy. Start building with our engaging and compliant WhatsApp lead collection templates across your desktop and mobile channels.

Send conversational, promotional, and transactional messages that capture every behavior—all from a single platform

WhatsApp conversational messages

Commerce experiences

Generate revenue through WhatsApp Commerce by enabling users to buy directly within WhatsApp using product cards, catalogs, cart page, and payment integration. Improve conversion and purchase rates without any redirects.

Automated two-way messages

Engage customers in two-way conversations using WhatsApp bots, powered by our patent-pending Generative AI. Prompt the bot to take on a persona that resonates with your brand and use knowledge limits to ensure reliable and secure communication.

WhatsApp promotional messages

Real-time alerts

Convert browsers by triggering timely price alerts when there’s a price drop on a product they’re interested in. Or bring back cart abandoners with in-the-moment and relevant cart nudges.

Segmented promotions

Deliver tailored promotions to specific audience segments, such as peak season sales or discounted offers for your VIP program.

WhatsApp transactional messages

Event reminders

Send friendly reminder messages so your customers don’t miss out on important events related to your product or service.

Purchase confirmation

Engage your customers post-purchase with personalized rich order confirmation messages.

Track. Measure. Grow.

In a single and easy-to-use dashboard, you can track opt-ins, opens, delivery rates, and click-throughs for each of your WhatsApp marketing campaigns.

“We leveraged Insider’s WhatsApp solution which has been extremely useful for us in bringing our churned users back. Within a short span of time, we observed an uplift of 15% in our conversion rates.”

Digital Marketing Manager
European luxury retailer

Learn more about Insider’s WhatsApp Business platform

Why use Insider for your WhatsApp marketing campaign?

Trusted by
1,200+ brands.

More than 1,200 leading enterprise brands and high-growth startups trust Insider to help them deliver delightful customer experiences.

Official WhatsApp Business Solution Provider.

Alongside Meta’s product teams, Insider is helping to develop the next generation of WhatsApp Business solutions, forever changing the dialogue between brands and consumers.

Deep customer segmentation.

Insider empowers you to identify, define, and target your audience with 120+ attributes, including traits, behaviors, preferences, and more.

Centralized customer profile management.

Unify data from your website, apps, email, CRM, POS, contact centers more to build a consistent, 360-degree view of every single customer.

AI-based
insights.

Insider’s built-in AI and machine learning instantly identify what’s important, so you can make quicker, smarter marketing decisions.

100+ pre-built templates for web and apps.

 Insider’s intuitive editor and pre-built templates for web and apps help you launch and customize one-to-one experiences, fast.

Trusted by
1,200+ brands.

More than 1,200 leading enterprise brands and high-growth startups trust Insider to help them deliver delightful customer experiences.

Official WhatsApp
Business Solution Provider.

Alongside Meta’s product teams, Insider is helping to develop the next generation of WhatsApp Business solutions, forever changing the dialogue between brands and consumers.

Deep customer segmentation.

Insider empowers you to identify, define, and target your audience with 120+ attributes, including traits, behaviors, preferences, and more.

Centralized customer
profile management.

Unify data from your website, apps, email, CRM, POS, contact centers more to build a consistent, 360-degree view of every single customer.

AI-based
insights.

Insider’s built-in AI and machine learning instantly identify what’s important, so you can make quicker, smarter marketing decisions.

100+ pre-built templates
for web and apps.

Insider’s intuitive editor and pre-built templates for web and apps help you launch and customize one-to-one experiences, fast.

Trusted by marketing teams at 1,200+ brands, from high-growth start-ups to enterprise players

Frequently asked questions

WhatsApp can be effective for marketing and sales if used wisely. Here are some key points:

  • Audience reach: It has a vast user base, ideal for reaching many potential customers.
  • Direct communication: You can send personalized messages, images, and videos directly to customers.
  • Engagement: It’s great for real-time customer engagement and building trust.
  • Cost-effective: Generally, it’s cost-effective compared to traditional marketing.
  • Privacy and trust: WhatsApp’s focus on privacy can build trust with users.
  • Consent: Users must opt-in to receive messages, ensuring a more engaged audience.

Yes, Insider’s WhatsApp Business solution enables brands to send automated messages based on defined triggers, such as customer lifecycle stage, browsing history, purchase history, online behavior, and more.

WhatsApp offers two main options for businesses:

  1. WhatsApp Business App: Designed for small businesses and solo entrepreneurs. Uses personal phone numbers. Provides basic features for direct customer engagement, best for simpler communication needs.
  2. WhatsApp Business API: For larger enterprises, requires a dedicated WhatsApp Business Number. Offers advanced automation, scalability, and integration capabilities, suitable for high-volume messaging and complex communication requirements. Requires approval and typically involves working with a WhatsApp Business Solution Provider (BSP).

Brands can use WhatsApp for marketing by engaging customers through personalized messages, addressing queries promptly, and nurturing relationships. They can create broadcast lists to target specific audience segments with tailored content and establish a professional WhatsApp Business profile to enhance brand credibility. Automated replies ensure quick interactions, while product catalogs enable seamless browsing of offerings. Providing exclusive deals and discounts can boost sales, and offering customer support through the platform helps issue resolution and guides purchases. Collecting customer feedback and insights can lead to product improvements. Lastly, WhatsApp can be used to promote events and webinars, effectively connecting with the audience.

Creating a marketing strategy on WhatsApp involves several key steps:

  1. Define goals: Clearly outline your marketing objectives, whether it’s increasing sales, brand awareness, customer engagement, or lead generation.
  2. Know your audience: Understand your target audience’s demographics, preferences, and behavior on WhatsApp to tailor your strategy effectively.
  3. Segmentation: Segment your audience based on factors like location, interests, and buying behavior to send relevant messages.
  4. Personalization: Craft personalized messages addressing recipients by name and recommending products or services based on their interests.
  5. Promotions and Offers: Share exclusive deals and discounts, encouraging recipients to engage and purchase.
  6. Analytics: Monitor performance using WhatsApp Business analytics, tracking metrics like message open rates, response times, and customer engagement.
  7. Compliance: Adhere to privacy and data protection regulations, obtaining necessary consent before sending marketing messages.
  8. Test and iterate: Continuously test different approaches, analyze results, and refine your strategy based on what works best for your audience.

You can send marketing messaging on WhatsApp using a platform like Insider. With Insider, you can leverage best-in-class tools such as conversational commerce with Insider’s WhatsApp Commerce feature.

WhatsApp marketing can be highly effective due to its large user base and private nature, which encourage engagement. Personalized interactions, direct communication, and quick responses enhance customer relationships. The ability to share rich media, target messaging, and ensure privacy fosters trust. 

WhatsApp’s high open rates, conversion potential, and feedback opportunities contribute to its effectiveness. However, success relies on respecting privacy, avoiding spam, and delivering value through relevant content.

Top global brands choose to collaborate with Insider for their WhatsApp strategy due to Insider’s robust WhatsApp Commerce solution. This solution enables brands to engage and delight audiences through two-way conversational buying experiences, tapping into WhatsApp’s wide user base of over 2 billion people. 

What could you achieve with Insider?

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