Personalization software built by marketers, for marketers 

Everything you need to build truly personalized customer experiences

Insider’s industry-leading Customer Data Platform (CDP) unifies data from your website, app, email, CRM, POS, contact centers, and more to build a 360-degree view of every single customer. Dig deeper into each customer’s predicted intent, affinity, and preferences to deliver personalized marketing campaigns that truly resonate.

Insider named a leader in the Gartner Magic Quadrant™ for Personalization Engines

Insider’s personalization engine combines zero-party and first-party data with AI-powered predictions to help brands deliver individualized experiences.

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eCommerce personalization at scale

Insider’s advanced personalization software takes the effort out of building individualized experiences. By enabling you to segment your customers with AI, we help you create tailored experiences that drive results.


Launch 1:1 campaigns with 100+ high-converting templates built to save you time


Send personalized, perfectly timed messages on the channels with the most impact


Inspire them to keep exploring with AI-backed product discovery and recommendations


Build and test individualized experiences that drive conversions and sales


Choreograph seamless interactions for customers as they move between channels and devices

Fastest time to value

Launch personalized app and website experiences in minutes

Delivering seamless, timely, and personalized customer experiences has never been easier. Insider’s advanced personalization software empowers your team to launch meaningful and personalized campaigns in minutes, not hours.

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Omnichannel personalization

Personalized messaging for every channel

Leverage over 100 pre-built, marketer-tested templates for Email, Web, Mobile Apps, Web Push, and Messaging Apps to engage your audience wherever they are. Spark a personal connection at every touchpoint with individually tailored, AI-powered, cross-channel personalization powered by Insider.

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Messaging built for today

Create messaging that speaks to each user and deepens connections across Email, Web Push, App Push, Facebook Messenger, and WhatsApp Business and watch engagement rise.

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Explore experimentation possibilities

Optimize and deliver best-performing content

Experiment and optimize campaign performance with Insider’s built-in A/B testing tools. Identify winning combinations of Email, Onsite, Messenger, App, and Push Notification content for each customer to drive higher conversions and stronger engagement—at scale.

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Why try Insider for personalization?


Google Optimize and Google Optimize 360 are Google’s now deprecated tool for running A/B tests on the web. Google Optimize will be sunset on September 30th of this year (2023). Google Optimize helped brands run A/B tests, personalization campaigns and deploy simple banners on their website. 

‘Sunsetting’ is the term Google uses to describe a tool being discontinued. Google Optimize and Google Optimize 360 will switch off on September 30 2023. Any live experiments or personalization campaigns will run until that date, but become inactive when the service goes offline. You will not be able to access, export or interact with your experiments beyond September 30 2023.

Insider is a leading platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. The Insider Experimentation Platform enables brands to run experiments backed by rich customer data and segments. Unlike Google Optimize, brands can scale their personalization efforts easily with powerful pre-built templates and recommendations.

Insider’s platform provides Google Optimize’s Experimentation features as one of its capabilities. Brands leverage Insider’s platform for collecting and segmenting customer data, running AI models for predicting intent and delivering personalized experiences across channels including Web, App, Email, SMS, WhatsApp and more.

We don’t like to brag, but Insider has been rated the #1 vendor, independently verified by G2 users. Loved, by analysts and users, Insider outranks vendors on Ease of Use, Quality of Support, Ease of Set-Up and Fastest Time-To-Value (so you achieve maximum ROI in the shortest time). 

Migrating from Google Optimize to Insider is as simple as adding a single line of code to your website. You can integrate Insider directly or leverage one of our pre-built integrations with Tag Managers – meaning zero down-time and IT reliance.

Trusted by 1200+ brands.

More than 1200 leading enterprise brands and high-growth startups trust Insider to help them deliver delightful customer experiences.

Deep customer segmentation.

Insider empowers you to identify, define, and target your audience with 120+ attributes, including traits, behaviors, preferences, and more.

Centralized customer profile management.

Unify data from your website, apps, email, CRM, POS, contact centers more to build a consistent, 360-degree view of every single customer.

AI-based insights.

Insider’s built-in AI and machine learning instantly identifies what’s important, so you can make quicker, smarter marketing decisions.

100+ pre-built templates
for web and apps.

Insider’s intuitive editor and pre-built templates for web and apps help you launch and customize one-to-one experiences fast.

Join over 1,200 global brands who trust Insider to build personalized experiences

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