Brands use mobile marketing software to provide better experiences and engage their increasingly mobile-first users.
This includes a whole range of tasks like:
However, tons of solutions can potentially fall under the mobile marketing category, from push notification tools to personalization software, analytics platforms, and more. Understanding the differences between them and finding the right one for you is often difficult and time-consuming.
To help you out, we’ve gathered 11 of the best mobile marketing software tools and organized them into two categories:
Because mobile marketing software is such a diverse category, we’ll start by discussing the key capabilities of mobile marketing software, so you know how to evaluate the different options.
Insider can help you segment your mobile users and engage them at the right touchpoint, at the right time, with the right product recommendations, content, and messaging. Visit our website or schedule a demo with our team to learn more.
Salesforce Marketing Cloud
Adobe Marketing Cloud
Segment, reach, and convert mobile users with Insider
Key capabilities to look for in mobile marketing software
When choosing a mobile marketing solution (or stack), you want to look for:
Some of the solutions below (like Insider) have all or most of these capabilities bundled into one platform. Others (like Branch) are more limited but specialized in a specific area like mobile app analytics.
These tools are designed to help you target, engage, and convert mobile users. That’s why they:
Can personalize and automate cross-channel marketing campaigns.
Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as channels like SMS, WhatsApp, web and app push, and more.
Marketing teams at brands like Samsung, Burger King, CNN, and 1200+ others use Insider to:
In the next sections, we’ll show how you can also use Insider to engage and convert both mobile web and mobile app users.
We know that one of the biggest challenges of mobile marketing is getting started. Between the setup, onboarding, data transfers, and general learning curve, it can easily take months before you see any value from a mobile marketing platform.
That’s why we’ve made it as easy as possible to get Insider up and running.
First, our account management team helps you set up the platform and analyze your current analytics data. They also give you ideas for creating new mobile marketing campaigns immediately after our kick-off meeting.
Our account management team has helped many of our customers implement tactics that produced immediate results:
“As mobile screens are smaller, our customers were not interested in navigating to our mobile website. So we wanted to enhance this experience for our customers, and also drive more conversions through mobile. The account management team at Insider recommended we take advantage of their Category Optimizer tool to help users easily find categories they’re more interested in. The tool reshuffles the category menu based on the browsing history of users. By implementing this, we were able to speed up product discovery for our mobile users, which further resulted in an uplift in conversion rates.”
Second, if you have a mobile app, our platform contains step-by-step instructions for integrating our software development kit (SDK).
This can be done in less than an hour even without coding knowledge (although it’s always good to have a developer oversee the process). After this simple setup, you can take advantage of our specialized mobile app engagement features, which we’ll discuss in a bit.
Finally, we have a massive library of mobile-first templates for tons of use cases. These templates are designed specifically to boost conversions, revenue, and engagement.
For example, here are two templates that let you create a fun, gamified experience for users, without making any code changes to your site or app:
There are also templates for adding social proof, tackling cart abandonment, and much more. You can set up and customize all of them through a simple drag-and-drop editor—no coding required.
Mobile marketing relies heavily on segmentation. You need to be able to target mobile users based on a variety of characteristics, such as:
Fortunately, Insider offers all these segmentation options and more.
You can start with our standard segmentation and target users based on their devices, operating systems, purchase histories, on-site or in-app behaviors, the events they’ve triggered, or any other attributes.
You can also directly target users who abandoned their carts, interacted with your brand on a channel, installed your mobile app, or choose from a variety of other predefined audiences shown below.
Finally, our AI-powered predictive algorithms let you narrow down your target audience further based on users’:
These versatile segmentation options make it easy to create highly-specific mobile audiences and engage them at their preferred touchpoints.
For example, say you want to prevent important customers from uninstalling your mobile app by running an engagement campaign for them.
You can easily target these customers by:
Mobile product discovery has been a huge challenge over the years. The smaller mobile phone screens and shorter attention spans make it much harder for brands to catch users’ attention and prioritize which products to display.
Insider helps you avoid this problem with a unique combination of personalization and engagement functionalities.
As we said, our marketing CDP aggregates valuable data about your customers, including their names, emails, purchases, channel reachability, last abandoned products, and more.
Note: If you’re not familiar with CDPs and their importance for driving conversions, revenue, and retention, check out our article on the top 7 CDPs in 2023.
Based on this data, Insider can tailor every element of your mobile site and mobile app to each customer’s behaviors and preferences. This ensures you’re making the most out of smaller mobile screens by only showing relevant products and content to users.
For example, Insider can:
We also have a unique feature for catching mobile visitors’ attention and driving product discovery called InStory.
InStory lets you add Instagram-like stories to your mobile site or mobile app. The stories consist of a simple, eye-catching product image and headline. When users click them, they expand to full screen, as shown below.
Teams who implement InStory in their marketing strategy experience two massive benefits:
Besides website and app personalization, brands often struggle to reach mobile customers where they’re at.
To overcome this obstacle, Insider supports many mobile-first channels, including:
Just like with website and mobile app content, every message Insider sends to your audience on these external channels is highly-personalized.
As a mobile-first platform, Insider has specialized capabilities for companies looking to monitor and improve their mobile apps’ performance:
Overall, our suite of specialized mobile app features has helped many companies boost their apps’ engagement, conversions, and revenue.
“One of our major goals has been to foster customer loyalty and we’ve been able to achieve this by building trust in our products initially and then making use of upsell opportunities. Insider’s Mobile App platform is an easy-to-use and flexible solution that has been the perfect solution for our requirements. We were able to create campaigns on our mobile app to cross-sell products and services to all the users who were visiting our app.”
Besides sending one-off messages, you can also use Insider to create personalized cross-channel marketing campaigns.
This is possible thanks to our journey builder called Architect, which lets you trigger these campaigns based on:
Our AI-powered algorithms also ensure you’re making the most out of every touchpoint in your campaigns. For example, our next best channel predictions automatically decide which channels to try based on each customer’s behaviors, interests, and preferred touchpoints. In the meantime, our send time optimization feature (STO) picks the ideal time to trigger each message.
You can also A/B test different paths of your journeys against each other (e.g., email vs SMS) to see which one leads to higher engagement and more conversions.
NA-KD is one of the eCommerce brands that uses Architect to run personalized marketing campaigns.
After consolidating their customer data with our CDP, they started delivering tailored content and product recommendations on their site and via SMS, push notifications, and email.
As a result, NA-KD increased their customer lifetime value (CLTV) by 25%, leading to a 72x return on investment in the first 12 months of using Insider.
To see Insider in action and learn how it can help you engage your mobile user base, book a live demo with our team.
Braze is a customer engagement platform for websites, mobile apps, SMS, email, WhatsApp, and push notifications. It has a campaign orchestration feature for creating and automating customer journeys. It also comes with built-in advanced segmentation, A/B testing, and data aggregation capabilities.
Iterable is a cross-channel marketing platform. It supports various mobile channels like app push and SMS and has features for email marketing and content personalization. Iterable’s AI Suite also helps brands automate marketing tasks (like sending text messages, emails, etc.), optimize frequency, channels, and send times, and more.
Salesforce Marketing Cloud is a digital marketing solution that combines products for use cases like:
It also comes with a mobile studio specifically for text marketing, push notifications, and chat messages.
Adobe Marketing Cloud is a customer engagement and omnichannel marketing automation platform that brings together a suite of tools, including:
OneSignal is a customer engagement platform for email, SMS, web and mobile push notifications, and in-app messaging. Companies can use it to create various mobile segments and target them with personalized content. OneSignal also has a built-in A/B testing feature for experimenting and optimizing user engagement campaigns.
CleverTap is a mobile-first engagement and retention platform. It combines various capabilities for multichannel marketing, mobile engagement, journey orchestration, campaign and lifecycle optimization, and analytics. It also supports different channels like email, SMS, push, and WhatsApp.
These final tools are built for analyzing the performance of mobile apps. They come with features for:
Some of the previous tools also have similar analytics features but they’re not as advanced or versatile. That’s why many companies use a specialized app analytics solution in combination with one of the platforms from the previous category to get the best of both worlds.
AppsFlyer is a mobile marketing, analytics, and attribution platform. It helps companies measure their mobile app marketing campaigns while protecting customers’ privacy. It also supports incrementality testing for finding the value behind specific marketing activities.
AppsFlyer can be integrated with Insider, so you can combine the power of advanced mobile app analytics with broad channel reach, marketing automation, and extensive personalization.
Branch is a SaaS tool specialized in mobile linking and attribution. It helps companies measure and improve the performance of their marketing campaigns, add deep links, and centralize cost data to evaluate their return on investment (ROI).
Like AppsFlyer, Branch also integrates with Insider, which helps teams run highly-targeted engagement campaigns and analyze their impact.
Mixpanel is an event-based analytics software solution. It helps brands make data-driven decisions by analyzing user behavior and key metrics like churn, retention, and revenue. It also lets companies slice and dice their data to uncover trends, live updates, and other actionable insights.
Mixpanel integrates with Insider, so you can sync Mixpanel audiences into Insider to targeted experiences and relay back engagement and behavioral data from Insider into Mixpanel to analyze the performance of your campaigns.
Adjust is a platform for measuring and improving mobile app performance. It has features for mobile app attribution, cost unification, revenue reporting, campaign automation, and more. It also has an app protection suite with tools for fraud detection, data protection, and data residency.
Like the other solutions in this category, Adjust also integrates with Insider, allowing you to share information (like attribution and in-app event data) between both platforms.
Insider can help you:
Our easy channel integrations, experienced support team, simple setup for websites and mobile apps, and versatile template library ensure you can benefit from Insider as fast as possible.
Mobile marketing is a strategy that targets smartphone and tablet users with promotional messages through various channels, including mobile apps, SMS, social media, and mobile websites
Mobile devices are ubiquitous, making mobile marketing vital for reaching consumers where they spend significant time. It offers real-time engagement and personalized experiences.
Mobile marketing can increase brand visibility, drive app downloads, boost sales, and enhance customer engagement through location-based targeting and personalized content.
Katie is an award-winning content marketer with over seven years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).