Iterable is a popular cross-channel marketing platform for reaching customers via email, SMS, and push notifications. Despite its versatility, many teams decide to look for an alternative when they want to:
Many tools can be used as alternatives to Iterable, depending on your needs, budget, and use cases. To help you find the right one(s) for your needs, we’ve organized the 10 top Iterable competitors and alternatives into two categories:
We’ll start off the list with Insider—our platform for creating individualized, cross-channel customer experiences.
Insider unifies your customer data and lets you personalize every touchpoint customers have with your brand—from your website and mobile app to channels like SMS, email, WhatsApp, and web push.
Cross-channel marketing and engagement platforms
Solutions for niche use cases
These platforms help you reach customers with personalized campaigns at every stage of their journey with your brand. They do this by:
Note: If you haven’t worked with these types of platforms yet, we highly recommend checking out our guide to cross-channel marketing.
Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as channels like email, SMS, WhatsApp, push notifications, and more.
Note: Click here to see how Insider compares to Iterable in terms of setup, key features, ease of use, and customer reviews.
Over 1200 brands, including AVON, Samsung, and CNN use Insider to aggregate their customer data, automate cross-channel marketing campaigns, and improve key metrics like conversion rates, click-through rates (CTR), acquisition costs (CAC), lifetime value (LTV), and more.
In the next sections, we’ll discuss how Insider can help you replace all of Iterable’s core functionality and expand to additional channels and use cases.
The first step to creating successful marketing strategies is bringing your customer data together, so you can:
We know this is a big challenge for companies whose data is scattered across customer relationship management systems (CRMs), analytics tools, content management systems (CMSs), and other software solutions.
That’s why we’ve made it as easy as possible to unify your data with Insider.
Our platform can bring together data from any online or offline source — including CRMs, CMSs, websites, mobile apps, analytics platforms, APIs, point-of-sale devices, and much more. Our team also helps you set up Insider (with no extra setup charge) and gives you ideas for trying new tactics and campaigns based on your current analytics data.
After your data is aggregated, Insider automatically creates 360-degree profiles containing crucial insights into your customers’:
Insider even creates such profiles for anonymous visitors who haven’t shared any contact data with you. This lets you personalize the on-site experience of anonymous visitors and send them relevant web push notifications—a fast and inexpensive way to turn leads into customers.
Alongside these unified customer profiles, Insider automatically creates various audiences which you can use to easily segment your user base.
For example, our predictive audiences let you target users based on their:
There are also predefined audiences of users who abandoned their carts, interacted with your company on a specific channel, made a purchase within a specific time period, and many more shown below.
These can be further enriched with tons of standard user characteristics, allowing you to create highly targeted segments for your campaigns. Examples include:
Note: You can check out more examples in our detailed guide to marketing segmentation.
As we said, Insider brings together the most extensive set of personalization capabilities and channels. This means you can use our platform to reach leads and customers on any touchpoint, including:
Lastly, Insider also has a huge template library for each channel and tons of different use cases. These help you get campaigns up and running in no time using a simple drag-and-drop editor.
For example, you can use our Wheel of Fortune or Scratch Coupon templates to generate more leads by gamifying your users’ experience. In fact, Yves Rocher used Wheel of Fortune to increase their lead database by 6% in 30 days.
Engaging customers on their preferred channels is an essential part of successful cross-channel marketing.
However, if you want to make the most out of your marketing budget, you also have to personalize every element of your website or mobile app to each customer’s interests, behaviors, and preferences. That way, you ensure the entire journey is engaging and individualized, which results in higher conversion rates.
Insider helps you do that by customizing every element users see, including:
So far, we’ve mostly discussed how Insider helps you personalize individual touchpoints in a customer’s journey. But for your customers, these touchpoints don’t exist in a vacuum—they’re part of an entire experience, so they need to work in unison and adapt in real-time.
This is where Architect—our journey builder tool—comes in.
Architect lets you create, personalize, and automate multi-step customer journeys. For example, you can build a journey for users who saw one of your ads by instructing Insider to follow up the ad with a push notification and an email the next day.
This is done through an intuitive drag-and-drop editor which lets you trigger journeys based on:
You can also decide how these journeys unfold—e.g., which channels are used to reach users, how long Insider waits before contacting them, and so on.
However, you don’t have to do all the heavy lifting yourself. Like the rest of our platform, Architect is also powered by AI, which can simplify your workflow and help you get the best results by:
You can even A/B test different paths in your journeys to see which one brings in better results. For example, you can test whether using SMS, email, or web push notifications causes more cart abandoners to return and finish their purchases.
AI does a lot of the work for you here as well. Instead of you having to analyze the results of your A/B tests manually, our Winner Autoselection feature can do that and automatically optimize the customer journey based on a metric you selected in advance (e.g., deliverability, open rates, conversion rates, or revenue).
We’ve explored Architect and its automation capabilities in detail in other articles, so if you’re interested, check out:
Finally, since Insider is a very versatile tool, we’ve put a lot of time and effort into delivering an easy setup and management experience—from the setup assistance provided by our team to the huge template library which we update all the time.
As a result, customers continuously rank Insider as a top performer in categories like ease of use, quality of support, and ease of setup.
If you want to learn more about Insider and how it can benefit your business specifically, book a free live demo with our team.
Braze is a cross-channel customer engagement platform. It supports channels like email, SMS, WhatsApp, and push notifications. It also has built-in data aggregation, campaign orchestration, and in-app messaging capabilities.
Note: You can click here to see how Braze compares to Insider.
Suggested reading: 12 Braze Competitors and Alternatives for Cross-Channel Marketing
Ortto is a marketing automation software that helps companies aggregate their customer data and build detailed segments. It also has a host of features for engaging and communicating with users, including email marketing, push notifications, live chat, pop-ups, forms, and surveys.
Note: You can click here to see how Ortto compares to Insider.
Blueshift is an AI-powered cross-channel marketing platform. It has features for campaign automation, creating dynamic customer profiles, and creating personalized experiences at scale. Blueshift also helps brands improve their paid and direct media efforts through segmentation and automation.
Note: You can click here to see how Blueshift compares to Insider.
CleverTap is an all-in-one customer engagement platform that’s heavily focused on mobile experiences. It supports channels like email, SMS, WhatsApp, and push notifications. In 2022, CleverTap acquired Leanplum—another popular player in the mobile app engagement world.
Note: You can click here to see how CleverTap compares to Insider.
MoEngage is an insights-led customer engagement platform. According to their website, MoEngage lets brands harness the power of personalization across different touchpoints. Overall, MoEngage supports marketing channels like email, SMS, WhatsApp, and push notifications.
Note: You can click here to see how MoEngage compares to Insider.
Adobe Marketing Cloud combines a few of Adobe’s marketing and engagement products, like:
The tools below can replace some of Iterable’s features – mainly data aggregation, email, and SMS. They’re a good choice for small teams who:
While it started as an email marketing solution, Klaviyo is developing into a complete cloud-based marketing automation platform. It supports email, SMS, and mobile app push notifications. It also helps brands target the right audience through advanced segmentation and behavior-based automation.
Moosend is a marketing automation platform for:
While it’s perhaps the simplest tool on this list, it can be integrated with other SaaS solutions for more advanced functionality, like Intercom (for live chat), Salesforce (for a complete CRM), or HubSpot’s Marketing Hub (for SEO).
ActiveCampaign is an email marketing, automation, and CRM platform. It helps brands create and automate email campaigns, build landing pages, and track visitors’ on-site behaviors. It also has features for sales engagement, sales automation, and lead scoring.
Like Moosend, ActiveCampaign has integrations with other tools that can extend its functionality, like SlickText (for SMS), Segment (for CDP functionality), and Google Analytics (for attribution tracking).
Insider can help you replace all of Iterable’s core capabilities, while also giving you access to more messaging channels, advanced on-site personalization, and other features for improving your conversions, revenue, and retention.
You can use Insider to:
Katie is an award-winning content marketer with over seven years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).