Trusted by marketing teams at 1,200+ brands, from high-growth start-ups to enterprise players
From insights to action with unified customer data analytics
Make smarter decisions and build more impactful campaigns with Insider’s unified, real-time insights and detailed performance reports. Discover cross-channel impact and AI efficiency to inform your strategy, drive engagement, and boost conversions across every channel.
Know your customers inside out with 360° profiles
Insider’s AI-native CDP integrates with your existing tech stack to track every interaction, capturing hundreds of cross-channel attributes and events to build 360-degree customer profiles. Our comprehensive, flexible dashboard empowers marketers to zoom in and out of these customer profiles to understand behavior, preferences, predicted intent, and campaign-level performance.
Fuel your marketing strategy with behavioral analytics
Funnel analytics
Use events to construct Funnels centered on purchases or important objectives like lead generation, loan applications, reservations, and more. Identify areas of customer attrition and discover the Funnels that maximize purchases. Continuously refine to achieve your goals.
Flow analytics
Flows visualize all the different paths your users take to reach your goals. Flow analytics helps you address leaks while focusing efforts on enhancing the most successful route to increase conversions.
Retention cohorts
Build Retention Cohorts for any user behavior to discover the long-term value of various segment groups and learn more about how successfully you keep customers engaged over time.
Event analytics
Eliminate manual tasks with pre-configured filters to easily access event data—no integration needed. You can also refine your data analysis with event parameters for more detailed audience insights.
Fuel your marketing strategy with behavioral analytics
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Funnel analytics
Use events to construct Funnels centered on purchases or important objectives like lead generation, loan applications, reservations, and more. Identify areas of customer attrition and discover the Funnels that maximize purchases. Continuously refine to achieve your goals.
-
Flow analytics
Flows visualize all the different paths your users take to reach your goals. Flow analytics helps you address leaks while focusing efforts on enhancing the most successful route to increase conversions.
-
Retention cohorts
Build Retention Cohorts for any user behavior to discover the long-term value of various segment groups and learn more about how successfully you keep customers engaged over time.
-
Event analytics
Eliminate manual tasks with pre-configured filters to easily access event data—no integration needed. You can also refine your data analysis with event parameters for more detailed audience insights.
“Insider has empowered us to consolidate and create unified customer profiles by seamlessly integrating data across our marketing channels. As a result, we’ve enhanced our database and expanded our reach to a broader audience, strengthening our marketing campaigns across every touchpoint.”
Senior Web Manager
G2
Eliminate guesswork with informed, data-driven insights. Monitor all marketing channels, analyze campaigns, and pinpoint conversions and revenue gains with detailed reports. From executive summaries to in-depth analysis, build customized reports with prebuilt widgets to create relevant dashboards for every role.
Maximize business impact with performance reports
Eliminate guesswork with informed, data-driven insights. Monitor all marketing channels, analyze campaigns, and pinpoint conversions and revenue gains with detailed reports. From executive summaries to in-depth analysis, build customized reports with prebuilt widgets to create relevant dashboards for every role.
Stay alert and agile with real-time analytics
Access real-time analytics and detailed cross-channel journey insights in a single dashboard to instantly optimize campaigns and boost results. From live statistics to deep-dive analysis, stay updated on the performance of every message, channel, and touchpoint to enhance campaigns at the point where it matters most.
Access real-time analytics and detailed cross-channel journey insights in a single dashboard to instantly optimize campaigns and boost results. From live statistics to deep-dive analysis, stay updated on the performance of every message, channel, and touchpoint to enhance campaigns at the point where it matters most.
Gain insights into your AI-powered personalized recommendations. From impressions to clicks to purchases, discover what’s hitting the mark with direct engagement funnels, and deep dive into the key performing products, categories, and campaigns. to adjust and optimize your customer experiences. You can also ensure your AI algorithm is working at its best with health indicators that provide insights into the accuracy of your recommendations.
Elevate AI-powered experiences with Performance Reports
Gain insights into your AI-powered personalized recommendations. From impressions to clicks to purchases, discover what’s hitting the mark with direct engagement funnels, and deep dive into the key performing products, categories, and campaigns. to adjust and optimize your customer experiences. You can also ensure your AI algorithm is working at its best with health indicators that provide insights into the accuracy of your recommendations.
Loved by brands, recognized by analysts ❤️
Insider places in the Top 1% of all software companies worldwide in G2’s 2024 Software Awards
Insider was ranked as the #7 Best Enterprise Product in the world in G2’s 2024 Software Awards. It is also the only marketing technology vendor in its space to break into the top 10.
Learn more
Insider named a Leader in IDC MarketScape for Worldwide Omnichannel Marketing Platforms
The IDC Marketscape recognizes Insider as the leader that “supports an impressive array of omnichannel marketing tactics including email marketing, website personalization, push notifications, and In-App Messaging.”
Read the full report
Vogacloset achieves 30X ROI with unified customer profiles
Combining Insider’s CDP and omnichannel customer journey tool, Architect, European fashion retailer, Vogacloset, was able to launch campaigns with the quickest time to value and achieve 30X ROI.
Frequently asked questions
Use data analytics to improve customer experience by analyzing customer behavior, preferences, and feedback to make informed decisions on product/service enhancements and personalized marketing strategies.
Conduct customer data analysis by using a platform like Insider to consolidate relevant data from various channels and touchpoints and provide relevant reports, insights, and analytics for you to track, measure and optimize.
Identify customer types in data analytics by segmenting customers based on demographic information, purchasing behavior, and engagement patterns, using clustering algorithms or predictive modeling.
Use a customer data platform (CDP) to collect customer data from various channels, including online transactions, social media interactions, surveys, loyalty programs, and more. Your CDP should always ensure compliance with data privacy regulations and obtain customer consent where necessary.
