Oct 7, 2023
Oct 7, 2023
Enterprise marketers have a ton on their plates every day — from preparing campaigns to collaborating with designers and developers, analyzing results, and much more.
Finding the right tools to help with all these tasks can be very difficult and time-consuming. To help you out, this guide explores 13 of the best platforms for enterprise marketing teams that can help you save time, work more efficiently, and make the most of your budget.
We’ve organized these platforms into four categories based on their use cases:
Some of these platforms are specifically built for larger brands, while others can be used by individual creators and small businesses. However, they all offer either separate products or dedicated tiers for enterprise companies.
Insider can help you connect key customer data across channels, predict future behavior with AI, and automate cross-channel journeys from a single platform with an incredibly fast time to value. Try our platform or book a free demo with our team.
Insider
Braze
Salesforce Marketing Cloud
Adobe Experience Cloud
Google Analytics 360
Amplitude
Mixpanel
Wrike
ClickUp
Smartsheet
Brandwatch
Hootsuite
Sprout Social
Unify your marketing stack, streamline workflows, and scale personalization with Insider
These platforms have everything you need to create and automate successful large-scale marketing campaigns, including:
This makes them a perfect choice for enterprise marketing teams looking to explore new channels, consolidate their stack, streamline their workflows, and improve key metrics like conversions, clickthrough rates (CTR), average order value (AOV), revenue, retention, and acquisition costs.
Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, WhatsApp, push notifications, and more.
Our platform’s flexibility and broad channel support helps markers at 1200+ enterprise companies (including Adidas, AVON, Toyota, CNN, and many more):
Insider also ranks as the best and easiest-to-use personalization software for all business sizes in G2’s rankings. It’s also a leader across other key marketing categories, including mobile marketing software, marketing automation software, and more.
In the next sections, we’ll discuss how you can also use Insider to unify your marketing stack, make the most out of your marketing budget, build high-converting cross-channel marketing campaigns, and more.
Enterprise marketing teams typically interact with customers over a variety of channels, like email, push notifications, SMS, WhatsApp, Facebook Messenger, and so on. Many of them use a plethora of solutions to set up and execute their campaigns across these touchpoints, including;
From our experience, we know this approach produces three big problems for enterprise teams:
Insider helps you avoid all these issues by bringing 12+ native channels under one platform. These include email, SMS, WhatsApp, Facebook Messenger, on-site, mobile apps, and online ad networks (like TikTok and Instagram, for example).
Put simply, you can use Insider to consolidate your marketing stack into a single platform.
This can drastically simplify your workflows and reduce the time and effort your team spends on various marketing tasks. The more channels and capabilities you can aggregate with Insider, the more you can lower the total cost of ownership (TCO) for your marketing stack as a whole
At the same time, you don’t have to use the entirety of the Insider platform right away. You could start with a specific channel (like WhatsApp) or set of capabilities (like website personalization) while connecting our platform to the rest of your marketing stack. In short, you have complete flexibility to include any Insider tools and features into your workflow.
Insider’s broad channel support and powerful personalization features enable you to tailor every interaction customers have with your brand to their preferences and interests.
For example, here are some of the touchpoints you can personalize with Insider:
And these are just some of the channels you can leverage with Insider. For a more detailed breakdown of this topic, you can check out our guide to the top 7 personalization engines.
Personalizing individual touchpoints in the customer journey is a valuable functionality to have in your arsenal.
However, it’s also not enough if you want to deliver a truly consistent customer experience. Customer journeys aren’t static — people lose interest in some products, get excited about new ones, change their preferred channels, and much more.
That’s why Insider empowers you to bring all customer touchpoints together into a cohesive experience using Architect — our versatile customer journey builder.
For example, you can use Architect to build all sorts of journeys and flows, like:
The key is that every step along these journeys can be personalized based on how customers reacted to the previous ones (as well as their other interactions with your brand). This results in truly individualized cross-channel experiences.
Architect is also very user-friendly, as you can use a simple drag-and-drop editor to select how each journey starts and unfolds. For example, journeys can be triggered by:
You also have tons of other enterprise marketing automation functionalities at your disposal. For example, “Wait” and “Check” elements are two of the most widely used options here:
You can include any of Insider’s natively supported channels in your journeys. The “Call an API” option lets you extend your reach even further to other systems, like Zendesk or Intercom, for example.
For a real-life example, check out our case study with beauty and cosmetics brand Clarins. They drove a 45% increase in lead capture, a 4% uplift in conversion rates, and a 30x ROI in 12 weeks thanks to Architect’s ability to deliver relevant experiences on the channels their customers use.
Lastly, Insider also comes with a suite of AI-powered capabilities that can build and optimize each journey for you:
For more examples and details on this topic, check our guide to eCommerce marketing automation.
As we said, enterprise marketing teams often work with a very diverse stack of solutions. That’s why we’ve ensured Insider can easily integrate and share data with hundreds of tools and platforms, such as:
These integrations make it easy to incorporate Insider into your existing workflows.
Plus, if you’re also looking for a way to unify your customer data, Insider’s CDP can be a perfect fit. Our CDP can aggregate information from any online or offline source — including CRMs, APIs, popular SaaS tools, and other solution providers. This lets you:
Our CDP is also free, so there’s no need to pay extra if you want to consolidate your customer data with Insider.
Regardless of whether you use our CDP or another data foundation, you can always take advantage of Insider’s powerful segmentation capabilities to find the right audiences for your campaigns.
You can use over 120+ attributes to create your segments, including traits, behaviors, preferences, and more. Or, you can start with our automatically built audiences of users who:
Insider’s AI-powered algorithms help you make each segment even more precise. Our AI-generated predictive audiences let you target users based on their discount affinity, projected spending, likelihood of purchase or churn, customer lifecycle status, and much more.
You can easily build any segment you want using our standard, predefined, and predictive audiences. Additionally, you can save time and effort by simply telling our platform what segment you want to target and letting our generative AI build it for you.
Implementation and management are always big concerns when purchasing enterprise software. No one wants to spend months on unnecessarily complex deployments, followed by a steep learning curve and other management hurdles that slow down the time to value.
To help mitigate these issues, we’ve built a global, experienced support team for Insider that can:
This focus on customer convenience has led to Insider being ranked as a top solution in terms of ease of use, ease of setup, and quality of support.
We’ve also built a massive template library for various channels and use cases. For example, there are templates for generating new leads fast via gamification, celebrating customers’ birthdays, automating cross-channel cart abandonment journeys, and lots of other scenarios.
This combination of excellent support, flexible setup options, and a rich template library enables Insider customers to drastically reduce the time to value and speed up their ROI. For example:
For more details on how Insider can help you maximize your marketing spend, personalize all customer touchpoints, and automate cross-channel campaigns, book a live demo with our team.
Braze is a customer engagement platform that helps brands reach customers with relevant content on channels like email, push notifications, SMS, WhatsApp, in-app messaging, and more. Braze comes with a drag-and-drop journey builder that helps bring these channels into a cohesive journey. It also offers website personalization, although its capabilities in that regard are fairly limited.
Note: Click here to see how Braze compares to Insider.
Learn more: 11 Braze competitors and alternatives for cross-channel marketing
Salesforce Marketing Cloud is one of the classic marketing clouds on the market. It combines a selection of products for:
Note: Click here to see how Salesforce Marketing Cloud compares to Insider.
Adobe Experience Cloud brings together 20+ products for enterprise marketing teams. These cover use cases like data unification, automation, personalization, landing page creation, lead scoring, and more. Some of the most popular products in this stack are:
Note: Click here to see how Adobe Target compared to Insider, here for a comparison to Marketo Engage, or here for a comparison to Adobe Campaign.
These platforms can help you collect and analyze data in order to generate insights into:
As enterprise-grade solutions, the platforms below are built to work with massive amounts of data. Due to their advanced analytics capabilities, most digital marketers, content managers, SEO experts, and other marketing professionals often use them in their day-to-day (often in combination with platforms from the previous category).
Analytics 360 is the enterprise version of Google Analytics — the most popular website analytics platform on the market. Besides the usual Google Analytics features, Analytics 360 comes with enhanced data freshness, continuous intraday data, unsampled results, and other advanced functionalities. It’s also designed to work with the rest of Google’s marketing suite, including Google Ads and Google Search Console.
Note: Google Analytics integrates with Insider. You can sync campaign events or push and in-app events from Insider to Google Analytics to enrich your user analysis and uncover actionable insights.
Amplitude is a product analytics and event tracking platform. It helps brands track key product and marketing metrics, visualize and analyze user journeys, build segments and cohorts, and much more. Amplitude also has built-in data management and experimentation features, as well as advanced data governance controls and a dedicated customer success manager for enterprise companies.
Note: Amplitude integrates with Insider. You can sync Amplitude cohorts to Insider for better segmentation. You can also use Insider as a data source in Amplitude by sending events like channel and journey interactions.
Mixpanel is a cloud-based product and marketing analytics platform. It helps teams make better decisions based on reliable data about user behaviors, segments, cohorts, funnels, and much more. Its enterprise version can track up to 1 trillion events and includes premium support, advanced data governance controls, automated provisioning and SSO, and more.
Note: Mixpanel integrates with Insider. You can sync Mixpnale cohorts to Insider for better segmentation. You can also use Insider as a data source in Mixpanel by sending event data for in-app interactions and push notifications.
These platforms can help you:
While the solutions below can be used by pretty much any team, they’re invaluable for enterprise marketing teams looking to align around key goals and work as efficiently as possible.
Wrike is a versatile project management software used by teams in enterprise brands like Siemens, P&G, and Pfizer. There’s a separate version of the product called Wrike Enterprise, which comes with advanced features and integrations for large businesses. It also offers pre-built or customizable workflows to support marketing processes in areas like OKRs, analytics, budgeting, and more.
ClickUp is an all-in-one app for collaboration and project management. It includes all kinds of features, including a project and work tracker, live chat, goal tracker, and different views for visualizing and analyzing work. Marketing teams can use ClickUp as a flexible workspace for brainstorming, planning, and executing campaigns.
Smartsheet is an enterprise work management platform. It enables teams to collaborate on projects, automate workflows, and even build no-code work apps and customizable dashboards. It can be particularly useful for marketing teams as it provides a single place to plan and manage all their creative work (including content, people, schedules, and so on).
These platforms can help you:
While they’re typically used by social media marketers at enterprise companies, they can also be employed by customer service teams (to answer customer questions on social media) and HR departments (to encourage employee advocacy).
Brandwatch combines a suite of tools for:
Hootsuite is a platform that helps brands manage their social media profiles from one place. It comes with tools for publishing and scheduling posts, analyzing their results, and monitoring activity via social listening. Their enterprise tier is for social media marketers, customer support teams, and HR professionals at companies with at least 50 social accounts.
Sprout Social is a social media marketing platform that combines tools for:
While the platform offers plans for small businesses, it also has an enterprise option with tailored implementation and onboarding, consulting services, 24/5 customer support, and other advanced features.
Insider is the perfect enterprise marketing platform if you’re looking to:
Click here to book a demo with our team and learn how Insider can help you reach your business goals.
Written by
Katie Morley
Katie is an award-winning content marketer with over eight years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).