13 Enterprise marketing platforms for automation, personalization, and more

Katie Morley

Oct 7, 2023

Katie Morley

Oct 7, 2023

Enterprise marketers have a ton on their plates every day — from preparing campaigns to collaborating with designers and developers, analyzing results, and much more.

Finding the right tools to help with all these tasks can be very difficult and time-consuming. To help you out, this guide explores 13 of the best platforms for enterprise marketing teams that can help you save time, work more efficiently, and make the most of your budget. 

We’ve organized these platforms into four categories based on their use cases:

  • Enterprise platforms for cross-channel automation, personalization, and engagement: Insider, Braze, Salesforce, and Adobe. These are ideal if you’re looking to unify your marketing stack, run marketing campaigns across various channels, and personalize your customers’ experience.
  • Enterprise analytics platforms: Google Analytics 360, Amplitude, and Mixpanel. These help you analyze the results of your campaigns in detail, segment your audiences, and track key marketing metrics.
  • Enterprise collaboration and project management platforms: Wrike, ClickUp, Smartsheet. These are useful for organizing your work, assigning tasks to different team members, and preparing your campaigns.
  • Enterprise platforms for social media management and consumer intelligence: Brandwatch, Hootsuite, Sprout Social. These enable you to manage your social media profiles from one place and analyze user’s behaviors and conversations on social media.

Some of these platforms are specifically built for larger brands, while others can be used by individual creators and small businesses. However, they all offer either separate products or dedicated tiers for enterprise companies. 

Insider can help you connect key customer data across channels, predict future behavior with AI, and automate cross-channel journeys from a single platform with an incredibly fast time to value. Try our platform or book a free demo with our team.

Table of Contents
  1. Insider

  2. Braze

  3. Salesforce Marketing Cloud

  4. Adobe Experience Cloud

  5. Google Analytics 360

  6. Amplitude

  7. Mixpanel

  8. Wrike

  9. ClickUp

  10. Smartsheet

  11. Brandwatch

  12. Hootsuite

  13. Sprout Social

  14. Unify your marketing stack, streamline workflows, and scale personalization with Insider

Enterprise platforms for cross-channel automation, personalization, and engagement

These platforms have everything you need to create and automate successful large-scale marketing campaigns, including:

  • Data unification and segmentation capabilities.
  • Broad channel support across email, push notifications, SMS, WhatsApp, and more.
  • Customer journey builders for creating automated flows or entire marketing campaigns.
  • Features for delivering personalized customer experiences across every touchpoint with your brand.

This makes them a perfect choice for enterprise marketing teams looking to explore new channels, consolidate their stack, streamline their workflows, and improve key metrics like conversions, clickthrough rates (CTR), average order value (AOV), revenue, retention, and acquisition costs.

1. Insider

Insider homepage

Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, WhatsApp, push notifications, and more.

Our platform’s flexibility and broad channel support helps markers at 1200+ enterprise companies (including Adidas, AVON, Toyota, CNN, and many more):

  • Work more efficiently and save money by consolidating their marketing stack. Insider enables you to build, manage, and automate campaigns across all your channels from a single place, instead of using a bunch of channel-specific solutions with different credentials and UIs.
  • Maximize their digital marketing budget with advanced personalization across every touchpoint. Insider helps you make the most out of every interaction by delivering individualized content, messaging, and product recommendations to the right audiences, on the right channels, at the right times.
  • Overcome data silos and get accurate, 360-degree profiles of all customers. Insider’s Actionable Customer Data Platform (CDP) can be your single source of truth for all customer data. With our CDP, you can ensure you’re always basing your campaigns on accurate customer data, without having to manually stitch together disconnected systems.

Insider also ranks as the best and easiest-to-use personalization software for all business sizes in G2’s rankings. It’s also a leader across other key marketing categories, including mobile marketing software, marketing automation software, and more.

Insider leader G2 grid personalization platforms

In the next sections, we’ll discuss how you can also use Insider to unify your marketing stack, make the most out of your marketing budget, build high-converting cross-channel marketing campaigns, and more.

Unify your marketing channels (and explore new ones)

Enterprise marketing teams typically interact with customers over a variety of channels, like email, push notifications, SMS, WhatsApp, Facebook Messenger, and so on. Many of them use a plethora of solutions to set up and execute their campaigns across these touchpoints, including;

From our experience, we know this approach produces three big problems for enterprise teams:

  1. The whole marketing stack becomes very expensive.
  2. Important customer data gets siloed off in disconnected systems.
  3. Workflows get unnecessarily complex as teams use five or more solutions, each with separate credentials, UIs, and management needs. This also means that coordinating campaigns across channels is very difficult and time-consuming.

Insider helps you avoid all these issues by bringing 12+ native channels under one platform. These include email, SMS, WhatsApp, Facebook Messenger, on-site, mobile apps, and online ad networks (like TikTok and Instagram, for example).

Insider native channel supports 12 channels

Put simply, you can use Insider to consolidate your marketing stack into a single platform

This can drastically simplify your workflows and reduce the time and effort your team spends on various marketing tasks. The more channels and capabilities you can aggregate with Insider, the more you can lower the total cost of ownership (TCO) for your marketing stack as a whole

At the same time, you don’t have to use the entirety of the Insider platform right away. You could start with a specific channel (like WhatsApp) or set of capabilities (like website personalization) while connecting our platform to the rest of your marketing stack. In short, you have complete flexibility to include any Insider tools and features into your workflow.

Scale personalization across every customer touchpoint

Insider’s broad channel support and powerful personalization features enable you to tailor every interaction customers have with your brand to their preferences and interests.

For example, here are some of the touchpoints you can personalize with Insider:

  • Email and SMS. You can coordinate your efforts across these popular channels to achieve the best possible results and maximize your marketing spend. For instance, fashion brand NA-KD used our email and SMS capabilities (alongside other channels) to increase their customer lifetime value by 25% and achieve a 72x ROI in 12 months of working with Insider.
Insider dynamic email changes
  • WhatsApp. As a Meta-verified Business Solution Provider, Insider can help you take advantage of WhatsApp’s full marketing potential. This includes sending personalized promo messages, price drop alerts, event reminders, and cart recovery prompts. For more advanced companies, we even support WhatsApp’s conversational commerce — the ability to design an end-to-end shopping experience in WhatsApp.
Insider WhatsApp conversational commerce flow mens shoes
  • Push notifications. Insider supports a huge variety of web and mobile app push notifications. These enable you to target both known customers and unknown visitors with personalized offers that catch their attention and help you bring them back to your site in a cost-effective way. FOX tripled their traffic in less than six months by sending personalized push notifications to various website visitor segments.
Insider web push notification builder
  • On-site and in-app personalization. Insider can tailor every element of your site or mobile app — including content, messaging, and product recommendations — to each customer’s preferences. This can help you increase conversion rates, which is crucial for making the most of your marketing budget. Adidas used Insider web personalization suite to tailor their website’s categories, product recommendations, and coupon codes, resulting in a 259% AOV increase and a 50.3% increase in mobile conversions.
Insider personalization strategy setup
  • Bonus: Engaging and personalized mobile stories. Insider also offers a unique product for mobile engagement and visual product discovery called InStory. With this tool, you can add Instagram-like stories to your site or app, which are great for driving product discovery, conversions, and revenue. Dover Saddlery used InStory to drive $1.7 million of incremental revenue and achieve a 29x ROI.
Dover Saddlery InStory engaging mobile stories for product discovery

And these are just some of the channels you can leverage with Insider. For a more detailed breakdown of this topic, you can check out our guide to the top 7 personalization engines.

Orchestrate personalized journeys with enterprise-level automation capabilities

Personalizing individual touchpoints in the customer journey is a valuable functionality to have in your arsenal. 

However, it’s also not enough if you want to deliver a truly consistent customer experience. Customer journeys aren’t static — people lose interest in some products, get excited about new ones, change their preferred channels, and much more.

That’s why Insider empowers you to bring all customer touchpoints together into a cohesive experience using Architect — our versatile customer journey builder.

For example, you can use Architect to build all sorts of journeys and flows, like:

  • Simple transactional email flows.
  • Cart recovery prompts across email, SMS, and push notifications.
  • Automated omnichannel campaigns that start your website or mobile app and expand to external channels like SMS and WhatsApp.
  • And many more.

The key is that every step along these journeys can be personalized based on how customers reacted to the previous ones (as well as their other interactions with your brand). This results in truly individualized cross-channel experiences.

Architect is also very user-friendly, as you can use a simple drag-and-drop editor to select how each journey starts and unfolds. For example, journeys can be triggered by:

  • Events (which can be any actions on your site or app).
  • Restockings of popular items.
  • Attribute changes.
  • Dynamic dates.
  • Price drops. 
  • And more.  
Insider Architect automated journey start options

You also have tons of other enterprise marketing automation functionalities at your disposal. For example, “Wait” and “Check” elements are two of the most widely used options here:

  1. The “Wait” element instructs Insider to wait for an event, for an attribute, for a specific amount of time, or until a timeslot before triggering the next step in a journey.
Insider Architect wait until a time slot flow element
  • The “Check” element enables Insider check any condition before proceeding, like whether customers have interacted with your brand on a specific channel.
Insider Architect check interaction flow element

You can include any of Insider’s natively supported channels in your journeys. The “Call an API” option lets you extend your reach even further to other systems, like Zendesk or Intercom, for example.

Insider Architect channel selection

For a real-life example, check out our case study with beauty and cosmetics brand Clarins. They drove a 45% increase in lead capture, a 4% uplift in conversion rates, and a 30x ROI in 12 weeks thanks to Architect’s ability to deliver relevant experiences on the channels their customers use.

Insider Clarins Architect automated journey email web push SMS

Lastly, Insider also comes with a suite of AI-powered capabilities that can build and optimize each journey for you:

  • Our generative AI can create journeys for you based on a simple text prompt. Once created, you can tweak and adjust these journeys to fit your needs.
Insider Sirius AI generate journey
  • Our generative AI can also help you craft engaging content for each message. For example, it can create personalized headlines, body paragraphs, and even entire email, SMS, or WhatsApp messages from scratch.
Insider Sirius AI generate WhatsApp message
  • Our Next-Best Channel Predictions ensure you’re reaching customers at their preferred touchpoints. This feature analyzes each customer’s behaviors and automatically sends them a message on the channel they use.
Insider Architect next best channel predictions
  • A/B Test Winner Auto-Selection. Insider comes with native A/B testing capabilities that let you compare variables like subject lines, images, channels, and even entire flows. With Winner Auto-Selection, our platform automatically detects and directs users to the winning path in an experiment. This saves you lots of time and effort from having to manually review and adjust each test.
Insider A/B testing email vs SMS
  • Our Send-Time Optimization (STO) feature automatically determines the best time to send each message. Again, this is based on a detailed analysis of each customer’s behavioral patterns. 

For more examples and details on this topic, check our guide to eCommerce marketing automation.

Connect to your stack, aggregate customer data, and segment your audiences

As we said, enterprise marketing teams often work with a very diverse stack of solutions. That’s why we’ve ensured Insider can easily integrate and share data with hundreds of tools and platforms, such as:

  • Customer relationship management (CRM) systems like Salesforce, Pipedrive, HubSpot, and Oracle Netsuite.
  • Customer data platforms (CDPs) like Segment, mParticle, and Tealium.
  • Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer.
  • Email marketing tools like Mailchimp, ActiveCampaign, and Constant Contact.
  • Marketing automation tools like Pardot, Keap, and Marketo.
  • eCommerce platforms like Shopify and BigCommerce.
  • And many other popular SaaS solutions.
Insider integrations hub ads and analytics software

These integrations make it easy to incorporate Insider into your existing workflows. 

Plus, if you’re also looking for a way to unify your customer data, Insider’s CDP can be a perfect fit. Our CDP can aggregate information from any online or offline source — including CRMs, APIs, popular SaaS tools, and other solution providers. This lets you:

  • Consolidate your customer data and overcome data silos, which can be hugely beneficial if your data is scattered across disconnected systems.
  • Get accurate, 360-degree profiles of all customers, which contain everything from customers’ names, emails, demographic info, and phone numbers to their interactions with your brand on specific channels, on-site and in-app behaviors, and predictive characteristics, like their likelihood to purchase or churn.
Insider unified customer profile

Our CDP is also free, so there’s no need to pay extra if you want to consolidate your customer data with Insider.

Regardless of whether you use our CDP or another data foundation, you can always take advantage of Insider’s powerful segmentation capabilities to find the right audiences for your campaigns.

You can use over 120+ attributes to create your segments, including traits, behaviors, preferences, and more. Or, you can start with our automatically built audiences of users who:

  • Abandoned their cart (or a product page).
  • Made a purchase over a specific period of time.
  • Interacted with your brand on a channel like email, SMS, WhatsApp, web push, and so on.
  • And others shown below.
Insider predefined audiences

Insider’s AI-powered algorithms help you make each segment even more precise. Our AI-generated predictive audiences let you target users based on their discount affinity, projected spending, likelihood of purchase or churn, customer lifecycle status, and much more.

Insider predictive audiences

You can easily build any segment you want using our standard, predefined, and predictive audiences. Additionally, you can save time and effort by simply telling our platform what segment you want to target and letting our generative AI build it for you.

Insider Sirius AI segment generation

Lean on a global, experienced support team and versatile templates for fast implementation

Implementation and management are always big concerns when purchasing enterprise software. No one wants to spend months on unnecessarily complex deployments, followed by a steep learning curve and other management hurdles that slow down the time to value.

To help mitigate these issues, we’ve built a global, experienced support team for Insider that can:

  • Always answer your questions quickly. Being an enterprise-grade solution provider with over 1000 employees in 26 offices across six continents allows us to provide fast, high-quality support to customers all over the world. 
  • Guide you through the implementation process (with no extra setup costs). Our team will help you connect to all relevant data sources and involve the right stakeholders in the process depending on your marketing and business needs.
  • Ensure you start seeing value from our platform as fast as possible. Our experts will look at your website and analytics data to give you ideas for implementing various marketing strategies. They’ll also migrate any flows or journeys you may have in other solutions — like purchase confirmation emails, upsell campaigns, or cart recovery tactics — to our platform, so you don’t have to rebuild them from scratch.

This focus on customer convenience has led to Insider being ranked as a top solution in terms of ease of use, ease of setup, and quality of support.

Insider G2 rating ease of use quality of support ease of setup

We’ve also built a massive template library for various channels and use cases. For example, there are templates for generating new leads fast via gamification, celebrating customers’ birthdays, automating cross-channel cart abandonment journeys, and lots of other scenarios.

Insider journey template library eCommerce and retail

This combination of excellent support, flexible setup options, and a rich template library enables Insider customers to drastically reduce the time to value and speed up their ROI. For example:

For more details on how Insider can help you maximize your marketing spend, personalize all customer touchpoints, and automate cross-channel campaigns, book a live demo with our team.

2. Braze

Braze homepage

Braze is a customer engagement platform that helps brands reach customers with relevant content on channels like email, push notifications, SMS, WhatsApp, in-app messaging, and more. Braze comes with a drag-and-drop journey builder that helps bring these channels into a cohesive journey. It also offers website personalization, although its capabilities in that regard are fairly limited.

Note: Click here to see how Braze compares to Insider.

Learn more: 11 Braze competitors and alternatives for cross-channel marketing

3. Salesforce Marketing Cloud

Salesforce marketing cloud homepage

Salesforce Marketing Cloud is one of the classic marketing clouds on the market. It combines a selection of products for:

  • Creating and automating campaigns across email, SMS, push notifications, and other channels.
  • Bringing B2B marketing and sales teams together and helping them automate key tasks.
  • Unifying customer data and building 360-degree profiles.
  • Orchestrating cross-channel customer journeys.
  • Running personalized loyalty programs. 
  • And much more.

Note: Click here to see how Salesforce Marketing Cloud compares to Insider.

4. Adobe Experience Cloud

Adobe Experience Cloud homepage

Adobe Experience Cloud brings together 20+ products for enterprise marketing teams. These cover use cases like data unification, automation, personalization, landing page creation, lead scoring, and more. Some of the most popular products in this stack are:

  • Adobe Target, which is an A/B testing, personalization, and marketing automation solution.
  • Marketo Engage, which is an automation and lead management solution for B2C and B2B marketing and sales teams.
  • Adobe Campaign, which is a campaign management software running email campaigns and coordinating marketing efforts across various channels.

Note: Click here to see how Adobe Target compared to Insider, here for a comparison to Marketo Engage, or here for a comparison to Adobe Campaign.

Enterprise analytics platforms

These platforms can help you collect and analyze data in order to generate insights into:

  • Who your most important customer segments are.
  • Which channels bring these customers to your website or product.
  • How customers and anonymous visitors interact with your brand in real-time.
  • Essential marketing metrics like conversion rates, revenue, and acquisition costs.

As enterprise-grade solutions, the platforms below are built to work with massive amounts of data. Due to their advanced analytics capabilities, most digital marketers, content managers, SEO experts, and other marketing professionals often use them in their day-to-day (often in combination with platforms from the previous category).

5. Google Analytics 360

Analytics 360 homepage

Analytics 360 is the enterprise version of Google Analytics — the most popular website analytics platform on the market. Besides the usual Google Analytics features, Analytics 360 comes with enhanced data freshness, continuous intraday data, unsampled results, and other advanced functionalities. It’s also designed to work with the rest of Google’s marketing suite, including Google Ads and Google Search Console.

Note: Google Analytics integrates with Insider. You can sync campaign events or push and in-app events from Insider to Google Analytics to enrich your user analysis and uncover actionable insights.

6. Amplitude

Amplitude homepage

Amplitude is a product analytics and event tracking platform. It helps brands track key product and marketing metrics, visualize and analyze user journeys, build segments and cohorts, and much more. Amplitude also has built-in data management and experimentation features, as well as advanced data governance controls and a dedicated customer success manager for enterprise companies.

Note: Amplitude integrates with Insider. You can sync Amplitude cohorts to Insider for better segmentation. You can also use Insider as a data source in Amplitude by sending events like channel and journey interactions.

7. Mixpanel

Mixpanel homepage

Mixpanel is a cloud-based product and marketing analytics platform. It helps teams make better decisions based on reliable data about user behaviors, segments, cohorts, funnels, and much more. Its enterprise version can track up to 1 trillion events and includes premium support, advanced data governance controls, automated provisioning and SSO, and more.

Note: Mixpanel integrates with Insider. You can sync Mixpnale cohorts to Insider for better segmentation. You can also use Insider as a data source in Mixpanel by sending event data for in-app interactions and push notifications.

Enterprise collaboration and project management platforms

Project management platforms can help you:

  • Organize, track, and automate your work.
  • Find ways to streamline marketing processes.
  • Analyze key results, like how long it took your team to prepare and execute a certain campaign.

While the solutions below can be used by pretty much any team, they’re invaluable for enterprise marketing teams looking to align around key goals and work as efficiently as possible.

8. Wrike

Wrike homepage

Wrike is a versatile project management software used by teams in enterprise brands like Siemens, P&G, and Pfizer. There’s a separate version of the product called Wrike Enterprise, which comes with advanced features and integrations for large businesses. It also offers pre-built or customizable workflows to support marketing processes in areas like OKRs, analytics, budgeting, and more.

9. ClickUp

ClickUp homepage

ClickUp is an all-in-one app for collaboration and project management. It includes all kinds of features, including a project and work tracker, live chat, goal tracker, and different views for visualizing and analyzing work. Marketing teams can use ClickUp as a flexible workspace for brainstorming, planning, and executing campaigns.

10. Smartsheet

Smartsheet is an enterprise work management platform. It enables teams to collaborate on projects, automate workflows, and even build no-code work apps and customizable dashboards. It can be particularly useful for marketing teams as it provides a single place to plan and manage all their creative work (including content, people, schedules, and so on). 

Enterprise platforms for social media management and consumer intelligence

These platforms can help you:

  • Manage multiple social media profiles from a single place.
  • Listen to social conversations that are relevant to your brand.
  • Analyze users’ behaviors and find ways to optimize engagement and other key social metrics.

While they’re typically used by social media marketers at enterprise companies, they can also be employed by customer service teams (to answer customer questions on social media) and HR departments (to encourage employee advocacy).

11. Brandwatch

Brandwatch homepage

Brandwatch combines a suite of tools for:

  1. Consumer intelligence. These tools enable brands to collect millions of relevant comments, posts, and conversations on social media, segment and analyze their target audiences, and create useful reports.
  2. Social media management. This includes various products for social media marketers, including a calendar, social inbox, digital asset library, social listening, analytics, and more.
  3. Influencer marketing. These tools help marketers find the right influencer partners, manage the brand’s relationships with them, and analyze the results of influencer campaigns.

12. Hootsuite

Hootsuite homepage

Hootsuite is a platform that helps brands manage their social media profiles from one place. It comes with tools for publishing and scheduling posts, analyzing their results, and monitoring activity via social listening. Their enterprise tier is for social media marketers, customer support teams, and HR professionals at companies with at least 50 social accounts.

13. Sprout Social

Sprout Social homepage

Sprout Social is a social media marketing platform that combines tools for:

  1. Listening to conversations on social media.
  2. Engaging social media users with relevant content.
  3. Encouraging employee advocacy on different platforms.
  4. Scheduling and publishing individual posts or entire campaigns.
  5. Automating data collection and analyzing social media audiences.

While the platform offers plans for small businesses, it also has an enterprise option with tailored implementation and onboarding, consulting services, 24/5 customer support, and other advanced features.

Unify your marketing stack, streamline workflows, and scale personalization with Insider

Insider is the perfect enterprise marketing platform if you’re looking to:

  • Unify your marketing stack, streamline workflows, and make the most out of your time, efforts, and budget.
  • Increase conversions, engagement, and revenue by personalizing all messages and sending them to the right people, on the right channels, at the right times.
  • Use a versatile platform that supports lots of channels natively, like on-site, email, SMS, WhatsApp, Facebook Messenger, and push notifications 
  • Work with an experienced global support team that can help you set up the platform and ensure you’re making the most out of its features.
  • Easily connect to the rest of your marketing stack and even use a new platform as a single source of truth for all customer data.
  • Use proven templates to get started quickly with any use case — from generating leads with the help of gamification to automating cross-channel cart abandonment journeys or cross-sell campaigns.

Click here to book a demo with our team and learn how Insider can help you reach your business goals

Katie is an award-winning content marketer with over eight years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).