WhatsApp marketing software: 11 best tools in 2025

WhatsApp is the most popular messaging app in the world. The introduction of the WhatsApp Business API also turned it into one of the most lucrative marketing channels.

Today, there are tons of WhatsApp marketing tools on the market. At their core, they can all help you send promotional and transactional messages to your contact list.

However, there are strategic ways to use WhatsApp for your business beyond simple promotional and transactional messages. 

For example, companies can also:

• Send personalized cart recovery prompts that entice customers to complete their purchases.
• Send timely event reminders to ensure customers don’t forget about their upcoming flights, hotel bookings, or other events. 
• Have two-way conversations with customers to guide them through your product catalog and answer support questions.
• Enable end-to-end shopping experiences, where customers browse products, add them to their cart, and checkout without ever leaving WhatsApp. (One of our customers used this functionality to reduce cart abandonments by 61% and improve their monthly average order value by 38%.)

These advanced capabilities can massively boost customer engagement, retention, and conversion rates. But since WhatsApp is such a rapidly changing product, many WhatsApp marketing solutions don’t support all of them.

In this article, we’ll help you find the best WhatsApp marketing software for your business by discussing the three key factors for comparing each option, including the features and use cases they support.

We’ll also review the eight best WhatsApp marketing software tools and platforms:

1. Insider
2. Brevo
3. Braze
4. Infobip
5. CleverTap
6. Twilio
7. Bird
8. Wati
9. Growby
10. Zoho Marketing Automation
11. AiSensy

Note that this post doesn’t include free bulk WhatsApp marketing software tools. While popular, many of these tools are filled with bugs, aren’t secure, and aren’t approved by Meta (which can lead to your WhatsApp numbers getting blocked). 

Insider — a Meta-verified Business Solution Provider — brings together the most extensive personalization capabilities for established and emerging channels like WhatsApp, Facebook Messenger,, SMS, and many more. To learn more, visit our website or schedule a demo with our team.

What is WhatsApp marketing?

The term WhatsApp marketing refers to any promotional activity that takes place on WhatsApp.

This can include sending product recommendation messages, back-in-stock alerts, discount announcements, event reminders, and many other promotional messages. It can also include the creation of an end-to-end shopping experience inside WhatsApp guided by pre-made flows, AI-powered virtual assistants, and customer support agents.

For a deeper dive into this topic, check out our full guide to WhatsApp marketing.

11 Best WhatsApp Marketing Software Tools and Platforms

Now, let’s dive into the 11 best WhatsApp marketing software tools and platforms.

1. Insider

• Verified BSP: Yes (under MindBehind). 
• Other native channels: Web (on-site), mobile apps, push notifications, email, SMS, Facebook Messenger, Instagram, LINE, and online ads.

Insider is our AI-native omnichannel experience and engagement platform. It helps 1000+ brands like Samsung, Puma, IKEA, Toyota, and Adidas improve conversion rates, lifetime value (LTV), and customer acquisition costs (CAC) by:

• Connecting customer data from different sources — like your website, marketing channels, CRM, POS, etc. — to reveal interests and preferred touchpoints.
• Predicting future behaviors, showing relevant product recommendations, and engaging in two-way conversations with our AI-powered algorithms.
• Delivering individualized experiences across channels like WhatsApp, SMS, Facebook Messenger, email, web push, on-site, chatbots, and mobile apps. 
• Having AI-native, two-way conversations with customers at scale on all messaging channels, including WhatsApp. Note: Renault used this capability to reduce customer service wait times on WhatsApp by 93%. 

Insider has been recognized as the best and easiest-to-use WhatsApp marketing software by G2 customers.

We’ve also supported WhatsApp as a key marketing channel for years. 

As a Meta-verified Business Solution Provider, we take care of the entire WhatsApp setup process for our customers, including creating their WhatsApp business accounts, helping them build, manage, and get their templates approved, and much more.  

Put simply, Insider is an all-in-one solution for WhatsApp marketing that you can use to:

• Send targeted promotional and transactional messages. For example, you can send different promo messages to different customer segments based on the products they browsed, their purchase history, their affinity for discounts, and much more.
• Send real-time notifications. These can be things like cart recovery prompts, back-in-stock messages, reminders for appointments, and other time-sensitive notifications.
• Encourage uninterrupted customer engagement. You can respond to questions like “When can I expect the delivery?” or “What’s the status of my order?” right inside WhatsApp.
• Enable an end-to-end shopping experience in WhatsApp (i.e., conversational commerce). Your customers can complete the entire purchase process — from finding products to talking to your team, adding items to their cart, and making payments — without leaving WhatsApp.
• Have two-way conversations to market, sell, and support customers. Thanks to our Conversational CX capabilities, you can engage leads, answer customer questions, automate support responses, and create bot personas that fit your brand voice and style. 

Our platform comes with tons of WhatsApp message templates, which you can check out in our free template explorer.

These cover a plethora of use cases, including converting subscribers to customers, nurturing existing customers, delighting VIP customers and more. They’re also easily customizable, so you can tailor them to your brand and use case without any coding.

Insider also helps grow your WhatsApp subscriber base with gamified templates and text-to-opt-in features. These entice your website visitors and mobile app users to sign-up for your WhatsApp contact list.

In the next sections, you’ll learn exactly how to use Insider’s WhatsApp marketing features to increase conversions, reduce cart abandonments, increase customer engagement, and boost AOV.

Send Highly-Personalized WhatsApp Messages to Different Segments

Insider can send different types of WhatsApp messages, depending on your needs. Here are four of the most popular message types our customers use to drive engagement and conversions.

1. Promo messages and alerts

For example, you can send promo messages when:

• Best-selling items get restocked.
• New products arrive for the upcoming season.
• Prices for individual items or product categories get reduced (as shown in the screenshot below).

Sending similar messages via WhatsApp can be a great way to increase sales. But as we said, WhatsApp can be an expensive channel in some regions, so it’s crucial for your offers to be as relevant as possible to your audience.

That’s why Insider’s powerful segmentation capabilities ensure you’re sending promo messages only to the users most likely to engage with them.

For example, Insider predictive audiences can help you target users based on:

• Their likelihood to churn.
• Their likelihood to purchase.
• Their discount affinity.
• And much more.

These AI-powered predictive segments are created automatically based on the visitor and customer data our platform collects from your website, CRM, CMS, POS, and any other relevant source.

You can also create manual segments based entirely on the rules you set. For example, you can create a segment of WhatsApp subscribers who:

• Use an Android device.
• Are located in India or a region inside the country.
• Have made at least one purchase in the last 90 days.
• Have shown interest in a specific product category and price range.

Lastly, you can also have our patent-pending Generative AI solution (Sirius AI) generate segments for you. All you need to do is provide a simple text prompt and our AI will do the rest for you, so you can generate campaign segments as fast as possible. 

2. Cart recovery messages

You can send these prompts to users who added an item to their cart but didn’t complete their purchase. This is a classic way to recover revenue that would have otherwise been lost.

Insider lets you choose when these messages get sent, e.g., 10 minutes, an hour, or a day after customers abandon their carts. If they still don’t convert, you can create additional automated messages to nudge them with discounts and limited-time offers.

3. Transactional order updates

These messages help you keep customers up-to-date with their orders, which improves the shopping experience and reduces repetitive support tickets like “When will my order arrive?”.

4. Event check-ins and reminders

These messages help you improving customer satisfaction and engagement by: 

• Reminding customers about upcoming events.
• Providing all relevant event information in one place.

For example, the screenshot below shows an airline sending a reminder about an upcoming flight, along with a link where the passenger can check in.

Two other automated messages are also sent after the check-in is complete. As a result, the customer has their boarding pass and flight details in one convenient place.

Enable End-to-End Shopping Experiences Inside WhatsApp

After its recent upgrades, WhatsApp lets brands offer a complete buying experience inside the app — a feature called conversational commerce.

However, since this is a very novel use case, not many WhatsApp marketing tools can utilize it. Fortunately, Insider is one of the very few platforms that can take full advantage of WhatsApp’s conversational commerce feature.

Here are three examples of how our WhatsApp Commerce capabilities help you go from sending messages to creating end-to-end shopping experiences:

1. Discover, add-to-cart, and check out — all inside WhatsApp. As shown in the screenshot below, you can initiate conversations based on certain events — like new WhatsApp sign-ups, discounts, new arrivals, and so on. From there, users can choose to browse products inside WhatsApp or go to your site. If they stay on WhatsApp, they can complete the entire purchase process without leaving the app.

2. Add-ons, upgrades, and cross-sell opportunities. In the previous section, we showed how airlines can use WhatsApp to remind customers about upcoming flights. With our WhatsApp Commerce features, they can unlock opportunities for upsells and cross-sells by offering extra baggage, seat upgrades, flight orders, and much more.

3. Lead capture and client qualification. Conversation commerce can also be used to understand potential customers better and move them toward the next step in their journey. The example below shows a bank using WhatsApp to capture more details about its leads. This information can then be used to send personalized offers based on each user’s preferences.

Put simply, conversational commerce is a very versatile capability that will transform how lots of customers interact with brands and buy products. 

In fact, some leading brands are already using it to create new, better shopping experiences. Here’s what one eCommerce director of a leading food retailer said about using Insider’s WhatsApp Commerce:

“Insider’s WhatsApp Commerce has fundamentally changed how we interact with our customers. We’re now able to meet our audience where they already are and offer complete order booking experiences at the touch of a button within their favorite app. Insider’s WhatsApp Commerce lets us build more personalized and conversational purchase experiences for our audience, as an extension of our promotional campaigns — allowing them to leverage our offers, browse our menu, and place an order without leaving WhatsApp. This has significantly reduced cart abandonment by 61% and improved our monthly average order value by 38%.”

Personalize and Automate Messages Across WhatsApp and All Other Marketing Channels

As we said, Insider supports tons of other channels besides WhatsApp, including:

SMS.

Email.

Push notifications.

Web and mobile app personalization.

And many more.

This means you can build consistent, personalized journeys across all customer touchpoints.

For example, you can start by sending web push notifications to customers who just browsed your site. If this doesn’t lead to a conversion, you can instruct Insider to wait for a few hours and send them a promo email. Finally, customers who convert can get a confirmation message in WhatsApp.

You can just as easily use other channels through this journey, e.g., SMS instead of email if that’s a preferred touchpoint by your target audience.

And, since this is all based on customers’ behaviors, each message and product recommendation will be personalized, leading to higher engagement and conversion rates. 

For example:

• The web push notification can include a prompt to purchase the products which the customer just browsed e.g., a black shirt and brown jacket.
• The email can include the same prompt, while also offering a small discount to audiences with a high discount affinity.
• The WhatsApp confirmation can be followed up with a new promo message showing items that compliment the black shirt and brown jacket combo, like beige pants and brown shoes.

You can set the rules and fully automate this entire process with Insider’s Architect. This tool lets you create cross-channel customer journeys with a user-friendly drag-and-drop editor, as shown in the screenshot below.

For example, MadeiraMadeira uses WhatsApp, SMS, and email to talk to their customers. 

With Insider’s Architect, they were able to create a unified customer experience across these channels.

Plus, Insider’s AI-powered next-best channel predictions helped the company reach its customers on their preferred channels, at the right time, which led to significantly higher conversion rates.

Finally, you can use Insider’s detailed analytics to track the performance of your WhatsApp marketing campaigns (deliverability, open rates, etc.), as well as for all other channels you’re using.

Book a live demo with our team to see Insider in action and learn how it can help you boost sales, retention, AOV, and LTV.

2. Brevo (formerly Sendinblue)

• Verified BSP: Yes. 
• Other native channels: SMS, email, and Facebook ads.

Brevo is an email marketing software, automation, and CRM that also offers tools like a landing page creation and live chat. 

Their SMS and WhatsApp marketing offering helps brands send personalized messages and real-time updates (like order confirmations). Brevo also offers flexible analytics for analyzing the results of WhatsApp campaigns.

Its CRM and additional features make Brevo a good choice for coordinating efforts between marketing and sales team, even if the platform’s WhatsApp marketing capabilities aren’t as advanced as some of the other options on this list.

3. Braze

• Verified BSP: Yes. 
• Other native channels: Email, SMS, LINE, mobile app messaging, web messaging, and online ads.

Braze is a customer engagement and messaging platform. It’s primarily focused on cross-channel messaging and engagement across email, SMS, WhatsApp, mobile app and web messaging, and more. Its WhatsApp capabilities include:

• Real-time contextual automations.
• Dynamic personalization for all messages.
• Built-in A/B testing and automated optimizations.
• Flexible segmentation and contact management.
• Integrations with other supported touchpoints for cross-channel optimization.

Learn more: 11 Best Braze alternatives for cross-channel marketing.

4. Infobip

• Verified BSP: Yes. 
• Other native channels: SMS, MMS, RCS, Messenger, Telegram, LINE, Viber, email, voice, WebRTC, Viber, Zalo, mobile apps, and web push notifications.

Infobip is a communications  and omnichannel marketing platform  that supports lots of messaging channels. 

The platform combines many different products, including pre-built business apps and APIs for each of their channels, as well as for use cases like customer authentication and number lookup. It also supports a huge number of popular and niche messaging channels.

Their WhatsApp offering helps brands run WhatsApp marketing campaigns, provide customer support, and create conversational commerce experiences.

5. CleverTap

• Verified BSP: Yes.
• Other native channels: SMS, email, website messages, push notifications, and mobile apps.

CleverTap is a platform for customer engagement, automation, and personalization. The platform excels at mobile app engagement and comes with features for building segments, sending in-app notifications, and moving customers through different lifecycle stages. 

Its WhatsApp marketing tool lets companies send contextual messages and conversational experiences in the app. It also helps marketers manage and sync templates, and optimize conversations with AI.

Learn more: CleverTap competitors: 11 alternatives for marketing, analytics, and more.

6. Twilio

• Verified BSP: Yes. 
• Other native channels: Email, SMS, and voice.

Twilio is a communications and customer engagement platform famous for its flexible SMS and email APIs. The company  offers a wide range of products for:

• Sending text messages.
• Building cloud contact centers.
• Enabling omnichannel marketing.
• Using programmable voice and video.

Their Programmable Messaging API can be used to send transactional and marketing messages via WhatsApp, while their Conversational API lets you manage customer support and sales interactions. 

This makes it a better choice for developers or companies that need complete customization in their WhatsApp marketing efforts.

7. Bird (formerly MessageBird)

• Verified BSP: Yes. 
• Other native channels: Email, SMS, voice, Google Business, Instagram, Facebook Messenger, and push notifications.

Bird is an omnichannel communications  platform and CRM. Similar to Twilio, MessageBird offers APIs that enable brands to send messages across different channels  It also has APIs for making and receiving phone calls. Their WhatsApp offering can be used to send customized messages, answer customer questions, and enable conversational commerce.

8. Wati

• Verified BSP: Yes (under Clare.ai).
• Other native channels: Instagram and Facebook Messenger. 

Wati is a customer engagement and team inbox tool. It’s a simpler and more user-friendly solution that the previous entries offering features like:

• Bulk sending.
• A shared inbox.
• Alerts and notifications.
• No-code chatbot builder and an AI support agent.

Wati also offers a small number of integrations for popular platforms such as Shopify, WooCommerce, HubSpot, and Zoho CRM. It has also expanded its reach beyond WhatsApp to Facebook Messenger and Instagram.

9. Growby

• Verified BSP: Yes. 
• Other native channels: None.

Growby (formerly Watso)  is a marketing platform focused on WhatsApp. Like WATI, Whatso is a simple solution for small businesses with features for:

• Sending messages in bulk.
• Automating contextual messages.
• Collecting positive reviews on WhatsApp.
• Managing sales and support queries from one inbox. 
• Building WhatsApp chatbots that can automate conversations.

It also offers other standard capabilities for contact management and anti-blocking protection for WhatsApp phone numbers. 

10. Zoho Marketing Automation

• Verified BSP: Yes.
• Other native channels: Email, SMS, social media, and websites.

Zoho Marketing Automation is a multichannel marketing platform that helps brands reach leads and convert them into customers. It offers various WhatsApp templates, detailed reports, and automation capabilities for various use cases. It also supports personalization and basic utility conversations such as order confirmations and other transactional messages.  

11. AiSensy

• Verified BSP: Yes.
• Other native channels: Facebook and Instagram ads.

AiSensy is a WhatsApp engagement platform. It lets brands send promotional messages — including offers, coupons, and carousels — or schedule them up to two months ahead of time. It also offers the option to run Facebook and Instagram ads that land on your WhatsApp to help with generating more leads and nurturing them down the sales funnel.

How does WhatsApp marketing software work?

WhatsApp marketing tools rely on the WhatsApp Business Platform to tap into the power of WhatsApp’s API and deliver marketing messages to leads and customers.

Technically, businesses can use the platform without a specialized solution provider. However, that requires a lot of technical expertise, time, and a deep understanding of the WhatsApp API.

That’s where WhatsApp marketing platforms like the one we explored earlier come in. They remove the need for developer assistance in setting up and using WhatsApp as a marketing channel. 

They also come with a plethora of useful features for building and managing WhatsApp campaigns, including:

• Detailed analytics.
• Contact management.
• Advanced automations.
• Personalization capabilities.
• Integrations with other channels and platforms.

In short, third-party WhatsApp marketing platforms still leverage the WhatsApp API but make the process much easier for marketers and give them access to advanced automation and personalization capabilities.

How to choose the right WhatsApp marketing software: Three key factors

Now that you know the top options and how they work, let’s talk about how you can pick the right one for your business.

Before we dive in, note that WhatsApp’s pricing currently differs depending on the region and the type of conversation (user-initiated or business-initiated). As a result, WhatsApp messages can be cheaper than SMS in some countries, while in others, they can be twice as expensive. 

This can massively impact your WhatsApp marketing strategy if you’re a global brand, so make sure to follow Meta’s documentation for the most up-to-date pricing details.

With that out of the way, let’s dive into the three factors.

Factor #1: Business Solution Provider Verification

Business Solution Providers (BSPs) are companies whose expertise in the WhatsApp Business Platform has been verified by Meta.

The benefit of working with BSPs (beyond their proven expertise) is the fact that they can take care of many admin tasks, like:

• Creating your WhatsApp API account. 
• Managing your templates. 
• Getting your templates approved by WhatsApp’s team, and more.

You can still do WhatsApp marketing without a BSP (by using one of the many free bulk WhatsApp senders). However, you’ll have to go through the account creation and setup process alone, which can be pretty daunting. Plus, you won’t be able to rely on their expertise when it comes to managing contact lists, building campaigns, getting templates approved, and so on. 

You can check if the tools you’re researching are listed as BSPs in Meta’s Partner Directory (Note that some are listed under the name of their parent company or subsidiary).

Factor #2: Use Cases and Capabilities

WhatsApp is a versatile tool that constantly gets new features and updates. That’s why it’s essential to understand its various use cases and choose a solution that can support the ones you need.

The most popular use cases for WhatsApp are:

1. Sending promotional and transactional messages. This can be as simple as pushing the same message to a bunch of contacts — a process called bulk WhatsApp messaging or WhatsApp broadcasting. But most businesses need more than simple message-sending features. Instead, they need to make their messages as relevant as possible to the audience to make the most out of their budget. That requires more advanced features like segmentation and personalization.
2. Sending real-time reminders and alerts. These are contextual messages that help businesses drive more sales and improve the customer experience. For example, these can be cart abandonment reminders or alerts about upcoming events (e.g., flights).
3. Answering customer questions. Customers often respond to transactional messages with questions like “Where’s my order?” or “What’s your refund policy?”. BSPs let your support team answer directly in WhatsApp to ensure uninterrupted customer engagement. Simpler WhatsApp bulk message senders don’t have this capability, so most of them resort to directing customers to another channel.
4. Using AI-powered chatbots for customer support. Some BSPs offer chatbots that can analyze each customer query and send auto-replies to frequently asked questions (FAQs). This reduces the load on live agents and gives them more time to focus on complex tickets.
5. Conversational commerce. This is the newest and most advanced capability, which lets customers discover products, add them to their cart, ask questions, and check out — all without leaving WhatsApp. Because it’s so novel, very few tools actually support this use case. Implementing it can completely change your customers’ shopping experience, leading to more conversions and a higher AOV.

Factor #3: Other Native Channels

WhatsApp is usually one of many channels brands use to talk to their customers. If that’s the case for you, look for a solution that also supports other channels, like SMS, Facebook Messenger, email, and so on. 

That way, you can manage all channels from one place and avoid data silos instead of juggling tons of different logins and piecing together systems through complex integrations.

Additionally, some platforms that support multiple channels also have cross-channel marketing automation features. This is essential because it helps you create consistent, personalized journeys across all touchpoints customers have with your brand — from messaging channels like WhatsApp and SMS to your website and mobile app. 

Best practices when using WhatsApp marketing software

WhatsApp provides many exciting opportunities for marketers. However, there are several best practices you should follow to make the best use of WhatsApp and ensure customers want to keep receiving messages from you:

1. Get clear consent before sending messages. Use opt-in methods and consider a double opt-in process for better engagement.
2. Respect customers’ privacy by complying with privacy regulations like GDPR. Also, keep communication frequency balanced to avoid overwhelming your audience.
3. Follow WhatsApp’s guidelines by avoiding spamming and sending unsolicited messages to prevent account bans.
4. Personalize messages to ensure you’re addressing customers by name and considering their preferences to build a connection.
5. Provide value with every message, whether its promotions, helpful tips, or updates. 
6. Monitor key metrics like open rates, engagement, and other metrics to measure campaign success and adjust strategies accordingly.

Utilize All of WhatsApp’s Functionality With Insider

Insider lets you take advantage of WhatsApp’s full potential to drive more revenue, boost customer engagement, and improve key metrics like conversion rates, AOV, and LTV. As a BSP, we support WhatsApp’s key features and use cases — from transactional and promotional messages to price drop alerts, event reminders, and conversational commerce.

Additionally, our platform can also help you:

• Build, automate, and analyze campaigns across all channels from a single place.
• Partner with an experienced global customer support team that can help you maximize your marketing efforts and drastically shorten time-to-value.
• Reach customers and personalize their experience on a plethora of channels, including on-site, email, SMS, WhatsApp, Facebook Messenger, push notifications, and more.
• Access a vast library of proven templates for any channel or use case — from generating email, SMS, or WhatsApp subscribers with the help of gamification to automating cross-channel cart abandonment journeys or cross-sell campaigns.

Use the full marketing potential of machine learning and AI to reveal customers’ preferences, streamline workflows, and ensure every message is always sent to the right audiences, on the right channels, at the right times.

Click here to book a demo with our team and see Insider in action. 

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