Meet Insider, the first integrated Growth Management Platform (GMP)

Insider’s Multichannel Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Insider Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. 

Insider has been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software and Personalization Grids with a 4.7/5 rating based on 100% user reviews, 14 quarters in a row. 

Insider has 27 offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Indianapolis, Brasília‎, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara and Kuala Lumpur. 

Also, Insider was listed as one of Europe’s 100 Hottest Startups by WIRED Magazine in 2018 and won Red Herring Top 100 Europe in 2017. CrunchBase ranked Insider’s Co-founder and CEO Hande Cilingir as one of the top women CEOs outside of the US. Cilingir was also granted two highly prestigious awards in 2020: Top 25 CEOs for Europe by TSR and The Lindas by Endeavor.

Some of the most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping the world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 800 businesses across various industries including UNIQLO, Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Allianz, BBVA, Carrefour, Unilever, Burger King, Avon, and CNN.

6 Continents

27 Offices

600+ Team Members

Hande Çilingir

Co-founder & CEO

Microsoft Women Entrepreneurship Award 2017
UKTI Women Entrepreneur Award 2015
Endeavor Entrepreneur ISP-2014
Junior Chambers International (JCI)

Co-founder and CEO at Insider, Hande is responsible for building a strong company culture, managing overseas growth, supporting sales and marketing teams, and sharing and developing Insider’s technology. Hande founded Insider with five fellow co-founders upon their lucrative exit of a highly prestigious language school.

LSE alumni, Hande has a master’s degree at Shanghai Normal University. During her time in China, she worked as an investment consultant in global companies like PepsiCo and Vestel. A serial entrepreneur, Hande delivers talks in leading technology and industry-related events to discuss the latest trends and advancements in the customer experience delivery space.

Serhat Soyuerel

Co-founder & VP of Growth

Endeavor Entrepreneur ISP-2014
Junior Chambers International (JCI)

Co-Founder of Insider, Serhat is the strategic leader for the startups growth and expansion into new markets. Following his studies at London School of Economics and the New York Institute of Technology, Serhat gained investment banking experience in Moscow. Prior to co-founding Insider, Serhat co-founded multiple successful startups with Hande Cilingir.

Arda Koterin

Co-founder & VP, Partner Success Team

Endeavor Entrepreneur in ISP-2014

Upon his graduation at London School of Economics, Arda gained marketing and sales experience in multinational companies like Procter & Gamble, Colgate and Palmolive in the FMCG space. He co-founded Insider with two of his LSE former colleagues and entrepreneurs, taking over the role of VP of the startup’s Partner Success Team. He is responsible for looking after Insider’s customers, attending to regional demands as well as making sure they also respond to a global market.

Mehmet Sinan Toktay

Co-Founder & CTO

Endeavor Entrepreneur in ISP-2014

Sinan is an expert in developing scalable systems and maintaining our top-notch engineering power. Prior to joining Insider, he gained experience in secure development of cloud applications and worked as a software consultant at Oracle. He also holds a BSc Computer Engineering degree from Istanbul Technical University and a Master’s degree in International Business Administration.

Okan Yedibela

Co-founder & VP of Engineering

Okan is responsible for the development of high-performing products and scalable systems of Insider. Prior to joining the startup, Okan gained experience in tourism, telecom and eCommerce industries as a full-stack developer. He worked as a project leader at Rocket Internet, specializing in e-commerce. Okan holds a BSc Computer Engineering degree from Kadir Has University.

Muharrem Derinkök

Co-founder & VP of Product

Muharrem looks after Insider’s product strategy, UX and UI design, innovation and go-to-market. Before joining the tech startup, Muharrem gained product management experience in the telco industry, specializing in big data technologies. He also worked at startups as a software development engineer and hardware designer, focusing on Internet of Things and Machine to Machine communication. He holds a BSc Electric & Electronic Engineering degree from Bogazici University.

INSIDER SERVICES UK LIMITED, 120 Regent Street, London, W1B 5FE, United Kingdom, +44 (0) 208 050 2924


Mustafa Kemal Mah, Dumlupınar Bulvarı, 280/G, Kat:2 No:7-9, 06530, Cankaya/Ankara,


Moscow, Tverskaya,7


WeWork 22 Cross Street, Singapore 048421,


Cluster R, Jumeirah Lakes Towers, Parkside, Unit JLT-PH2-RET-R5, Dubai, UAE, PO Box: 336851, +971 58 585 9047


Zebra Tower, Mokotowska 1, Warsaw, Poland

Kuala Lumpur

Level 19, Boutique Office B01-D, Menara 2 KL Eco City, 59200 Kuala Lumpur, +60162376032,


Yesilce, Emektar Street No:5, 34418, 4 Levent/Istanbul, +90 212 270 77 79,


Ariobimo Sentral, Block 71, Jl. H. R. Rasuna Said No.5, RT.9/RW.4, East Kuningan, Jakarta 12950,


Osaki Garden Tower 9F, 1-1-1 Nishishinagawa, Shingawa City, Tokyo 141-0033,


16th floor, WeWork Euljiro, 343, Samil-daero, Jung-gu, Seoul, Republic of Korea, 04538,

Hong Kong

1201-03, Podium Plaza, 5 Hanoi Road, Tsim Sha Tsui, Hong Kong,


2F., No. 82, Sec. 1, Hankou St., Zhongzheng Dist., Taipei City 100, Taiwan (R.O.C.),



Level 3, 3/55 Pyrmont Bridge Rd, Pyrmont NSW 2009

Ho Chi Minh City

Level 5, Workcharming – Coworking Space, No. 156 Tran Quang Khai Street, Tan Dinh Ward, District 1, HCMC


571 Sukhumvit Rd, Khwaeng Khlong Tan, Khet Khlong Toei, Krung Thep Maha Nakhon 10110, Thailand