Create tailor-made experiences as unique as each traveler

Drive repeat bookings, increase ancillary revenue, and transform travelers into brand loyalists at every stage of the customer journey.

Trusted by marketing teams at 1,200+ brands , from high-growth businesses to enterprise players

“Our marketing ROI has increased significantly since moving to Insider. We achieved Time To Value much faster than expected – within a single quarter. Insider’s AI capabilities have redefined how our marketing and digital product teams work, driving higher productivity per headcount.”

Chief Marketing Officer
US travel marketplace

Help travelers discover their dream location

Gather traveler preferences, predict booking readiness, and stand out during the crucial discovery and planning stages.

Help travelers discover their dream location

Gather traveler preferences, predict booking readiness, and stand out during the crucial discovery and planning stages.

  • Visual inspiration with InStory

    Our social-style thumbnail-to-full-screen capability offers an immersive experience that highlights trending destinations and popular services—even for anonymous users.

    Discover InStory

  • Boost opt-ins and increase reach with gamification

    Ready-made gamified templates to increase lead and data collection. Captivate visitors and encourage them to share information for targeted future marketing.

  • Optimize ROAS and CAC with remarketing

    Use real-time insights like browsing patterns, travel frequency, and lifecycle stage in ads or send push notifications to create urgency.

Cross-channel journeys

Seamless travel experiences across any channel

Deliver a consistent experience across 12+ channels. With AI-native features like Next Best Channel and Check Reachability, you can reach customers wherever and however they choose to engage.

Friction-free experiences to drive bookings and ancillary revenue

Unlock more revenue by leveraging data across any channel.

Friction-free experiences to drive bookings and ancillary revenue

Unlock more revenue by leveraging data across any channel.

  • Drive bookings with zero redirects using AMP emails

    Transform email into a destination channel where users can discover, browse, and book without ever leaving their inbox.

    Explore Email

  • Boost ancillary revenue with WhatsApp Commerce

    Allow customers to complete ancillary purchases within WhatsApp, from upgrading seats, adding extra baggage, placing in-flight orders, and more.

    Explore WhatsApp Commerce

  • Interactive post-purchase experiences within WhatsApp

    The options are limitless, from gathering instant feedback to collecting data on their next dream destination - instant data collection with zero redirects.

    Explore WhatsApp

Customer Data Platform

360-degree view of each and any traveler

Gather customer data from all touchpoints to understand each traveler’s unique preferences. Leverage insights from 100+ sources like CRM, loyalty systems, and customer support.

Conversational CX

Be available 24/7, every step of the way

Improve confidence with two-way conversational experiences, like a digital concierge, powered by Generative AI. Resolve queries instantly and reduce customer agent inquiries.

Boost loyalty and drive repeat bookings

Personalize rewards and incentives

Customize rewards and inspire repeat bookings based on incentive preferences and real-time miles data

Gather valuable feedback instantly

Create meaningful retention journeys by collecting actionable feedback with interactive surveys after their trip on their favorite channels

Boost CLTV with in-app engagement

Inspire loyal travelers with exclusive fare deals using app push and in-app templates without any coding dependency

How Pegasus gained a 93% increase in CVR and 17% increase in ROAS with Insider

“Insider has been an incredible platform for us. We achieved a 17% increase in ROAS and a 93% increase in CVR. In the low-cost airline sector, this is a significant improvement.”

Digital Acquisition and Growth Marketing Director at Pegasus

How airBaltic achieved a 5.8% increase in CVR with Insider’s AI-native user segmentation

“With just one platform, we have everything we need to acquire, activate, and retain our users while also driving revenue.”

Head of Digital Marketing and Loyalty at airBaltic

Skip the guesswork, boost productivity, and enhance CX with Insider

Sirius AI™

Boost productivity with automated content creation, journey orchestration, and segment discovery powered by Generative AI.

Smart recommendations

Highlight trending packages, recently viewed flights, location-based recommendations, and more with Insider’s Smart Recommender powered by AI.

AI-native CDP

Eliminate data siloes, create unified profiles, and activate them across 12+ channels in Insider’s AI-native and secure Customer Data Platform.

A/B/n testing

Boost conversions by promoting winning experiences on users’ favorite channels with AI-powered A/B/n testing.


Leverage 120+ segment attributes, based on user actions and predictive behavior to engage with travelers effectively.

Pre-built templates

Remove the need for IT with pre-built templates for campaigns and website personalizations, such as Social Proof, Exit Intent, Countdown Banners, and more

Loved by brands, recognized by analysts ❤️

Insider tops G2’s Summer’24 reports as a #1 leader for 8 years running

Rated the #2 Best Software in the UK, #3 in EMEA, and #7 globally for Enterprises, we’ve topped the charts with the most #1 rankings in G2’s Summer’24 report. We’re ranked #1 in 6 categories - CDP, Personalization, Mobile Marketing, SMS Marketing and more, while securing top positions in Marketing Automation and Customer Journey Analytics, and E-commerce Search.

Read the full report
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Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

Insider’s AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the highest scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).

Read the full report
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Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021

Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria, including personalization, platform architecture, innovation strategy, predictive analytics, and machine learning, with the highest score in the campaign orchestration category.

Read the full report
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Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023

Read the report to learn more about why recognized Insider as a disruptor “at or above technical parity with the conventional solutions” and highlighted our extensive breadth of channels, personalization, and AI/ML.

Access the report
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Frequently asked questions

Marketing automation streamlines communication, enabling timely, personalized messages to travelers during peak seasons. Automated workflows can handle booking confirmations, updates, and reminders efficiently, reducing manual workload and ensuring seamless customer experiences amidst high demand.

Personalized marketing campaigns resonate with travelers by offering tailored recommendations, deals, and content based on their preferences and behaviors. This builds stronger connections, boosts engagement, and increases conversion rates, enhancing brand loyalty and driving revenue for travel brands.

Travel brands benefit from marketing automation platforms as they streamline marketing efforts, improve efficiency, and enable personalized customer experiences at scale. These platforms facilitate targeted campaigns, automate repetitive tasks, and provide valuable insights, empowering brands to engage customers effectively and drive business growth in a competitive industry.

Marketing automation enhances customer experiences for travel brands by delivering relevant, timely messages across various touchpoints. From personalized booking confirmations to post-trip feedback requests, automation ensures seamless communication and engagement throughout the customer journey. By providing valuable information, offers, and support when needed, automation helps create memorable experiences, leading to increased satisfaction, loyalty, and repeat business.