Interactive Tool
How does an
Actionable CDP work?
While a CDP makes it easy to collect millions of data points, marketers often struggle to figure out how to activate this data to drive results and ROI. Let’s solve that for you!
Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.
While a CDP makes it easy to collect millions of data points, marketers often struggle to figure out how to activate this data to drive results and ROI. Let’s solve that for you!
Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.
While a CDP makes it easy to collect millions of data points, marketers often struggle to figure out how to activate this data to drive results and ROI. Let’s solve that for you!
Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.
Select a customer data source to see how you can put your data into action
Sorry, we couldn't find a use case for that.
Adjust the data source filters above to view relevant use cases.
Unable to find what you're looking for?
Connect with our customer data expert here.Place Low NPS customers on suppression lists to prevent potential contact fatigue and churn
Automatically push dissatisfied users into a suppression list.
CRM
Customer Service
Offer coupons to low satisfaction customers to bring them back to your platform
Run personalized cross-channel offer campaigns targeted at dissatisfied users.
CRM
Customer Service
Retarget audiences based on predicted shopping behavior like "Likelihood to Purchase"
Run retargeting ads aimed at existing users who are more likely to purchase a product.
Advertising
CMS
Show online product recommendations based on offline purchase behavior
Highlight personalized product recommendations across various online channels to those users who have recently purchased offline.
CMS
Offline
Stop online retargeting ads if the purchase has been made on another channel
Avoid retargeting those users - with ads - who have already purchased that product offline or via any other online channel.
Advertising
CMS
Personalize experiences for anonymous users based on their interests and browsing behavior
Target new and unidentified users with personalized onsite campaigns or product recommendations.
Send feedback or NPS collected online to customer service platforms
Utilize user-specific NPS and qualitative survey feedback to better your website, mobile app, or overall customer experience.
CRM
Feedback & Surveys
Customer Service
Send customers' predicted VIP status to customer service platforms
Build deeper customer relationships by delivering high quality online customer service targeted at potentially high value users, based on AI-led predictive behavior.
CMS
Customer Service
Send predictive segments to call centers or offline sales channels
Push predictive user segmentation data and customer lists to call centers or offline sales to initiate more effective follow-up and potential conversions.
Offline
Send a push notification when a live chat agent is available for assistance
Engage users who visit your website or launch your mobile app by initiating a web push or app push notification when an agent is available to chat.
Customer Service
Leverage online user affinities for offline in-store conversations
Make a user’s unique affinity attributes, captured via online channels, available to in-store sales assistants.
CRM
Offline
Win-back churned users by reviving them on a reachable online channel
Re-engage segments of churned users over email after a specific duration to bring them back to your website or mobile site.
Analytics
CRM
Collect feedback or NPS for purchases made offline
Run online cross-channel NPS surveys to gather customer feedback even if the purchase has been made offline.
CRM
Feedback & Surveys
Offline
Prevent Low NPS customers from churning by using customer service platforms
Push user-specific NPS data collected to customer service platforms to prioritize engagement or grievance addressal for dissatisfied users.
CRM
Customer Service
Deliver personalized cross-sell and upsell product recommendations
Encourage users to purchase more from your website or mobile app by sending them 1:1 product recommendations on online channels where they're most responsive.
CRM
CMS
Run cart abandonment ads for users who have abandoned a purchase on the mobile app
Run cross-channel cart abandonment campaigns targeted at users who have abandoned the purchase of a product on your mobile web or app platform.
Advertising
CMS
Send personalized coupons to encourage the purchase of products that were browsed and not added to cart
Nudge users to complete the purchase of products that they may have browsed and abandoned via cross-channel online campaigns.
Target users who have been inactive or non-responsive on one channel via another channel
Engage users who are inactive or unreachable on a particular channel with personalized campaigns on other relevant channels.
CRM
DMP
Provide unique personalized offers to qualified users via email as a channel
Deliver personalized offers to qualified user segments on high-engagement online channels like email.
CRM
DMP
Personalize the website based on browsing behavior on the mobile app
Deliver personalized desktop or mobile web experiences based on a user's browsing behavior captured on your mobile app.
DMP
CMS
Show mobile app download banner to users who haven't installed your app
Target users who haven't downloaded your app or created an account via app download banners on your desktop or mobile web platforms.
CRM
DMP
Engage with users who have interacted with your live chatbot, but did not convert
Trigger personalized cross-channel messages targeted at users who have enquired about a particular product or your service terms via your chatbot.
CRM
Customer Service
Engage with users in real-time on a channel of their preference
Send real-time messages on a channel that a user is most likely to respond over, on detecting a change in the status of the user.
Analytics
CRM
Encourage users to utilize offline offer coupon codes via online channels
Reach out to users via online messaging channels to urge them to use their offline coupon code.
CRM
Offline
Send periodic personalized replenishment messages for applicable products
Engage with users across online channels encouraging them to restock up on relevant products.
CRM
DMP
Offline
Nudge High NPS customers to refer your product or service to their network
Request highly satisfied users for referrals.
CRM
Customer Service
Delight Low NPS online customers in offline stores with a discount coupon code
Win-back the confidence of dissatisfied users by rewarding them with coupon codes that can be redeemed at your closest offline store.
CRM
Offline
Send predicted high CLTV users as leads to your loyalty management platform
Acquire new users for your loyalty program by syncing predicted CLTV data into your loyalty platform.
Analytics
CRM
Loyalty
Trigger personalized messages to users who have reached a certain tier of a loyalty program
Re-engage your existing loyalty program members with tailor-made offers as they approach a higher tier.
Analytics
CRM
Loyalty
Reward VIP customers with offline purchase coupon codes via an online channel
Empower your high value customers with the ease of using a coupon code across both online and offline channels.
CRM
Loyalty
Incentivize existing users with tier-specific perks like free shipping or extended returns
Deepen customer connects by rewarding existing loyalty program members with perks that encourage them to re-purchase from your platform.
CRM
Loyalty
Send geolocation-based push notifications when "Wishlist" items are available at an offline store
Trigger geo-targeted app push notifications urging the user to visit your closest store when the user adds products to their "Wishlist".
Location Intelligence
CMS
Offline
Personalize your website homepage with localized weather-based product recommendations
Engage audiences based on the current weather or season in their location via dynamic content personalization.
Location Intelligence
CMS
Sync user preference management data to personalize your desktop, mobile web, or mobile app
Reduce dependency on third-party cookies to deliver personalized digital experiences based on explicit user tastes, interests, and preferences.
CRM
Feedback & Surveys
Deliver product recommendations across online channels based on a user's captured budget
Increase the chances of purchase by recommending relevant products that match a user's price-related preferences.
CRM
Feedback & Surveys
CMS
Send users a push notification when a product of their interest is about to go out of stock
Update users when a product that they have viewed or added to cart and not purchased is likely to go out of stock soon.
CRM
CMS
Send users a WhatsApp message when a product of their interest is back in stock
Notify users when a product of their interest is available for purchase again via online channels.
CRM
CMS
Update users when there is an increase or decrease in the price of an interested product
Send price change alerts to users who have shown purchase intent for specific products.
CRM
CMS
Capture post-purchase product feedback via a loyalty platform over an online channel
Gather reviews or feedback for your product after a pre-defined duration post purchase.
Feedback & Surveys
Loyalty
Nudge users to sign-up for your loyalty program through incentivized messages
Engage with high frequency users on a channel of their preference like WhatsApp to join your loyalty program.
CRM
Loyalty
Assist users who have cleared their cart in real-time via a chatbot
Prevent a loss in revenue by checking-in with users who have removed all items from their cart.
CMS
Customer Service
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