Trusted by marketing teams at 1,200+ brands, from high-growth start-ups to enterprise players
The marketing platform orchestrating millions of customer journeys worldwide
Insider empowers over 1,200 brands across the globe to deliver seamless, omnichannel customer journeys. We help brands connect data, predict behavior with AI, and build personalized customer experiences across 12+ channels-all from a single platform.
Customers by size
Empowering companies to supercharge marketing performance from high-growth stage to enterprise scale
166%
uplift in test-drive applications
4.1%
increase in ARPU
259%
increase in AOV
"Insider’s customer experience platform helps us communicate with our visitors more effectively, at every stage of the customer lifecycle. We had too many options on our homepage and it was preventing visitors from finding the most relevant offers, products and models. Insider enabled us to streamline the experience so visitors were only showed the most relevant content, based on their behaviours and preferences."
Marketing Director at Toyota
"We have a very high volume of traffic on our digital assets, so even small improvements make a huge difference to our success metrics. Insider’s predefined templates and easy-to-use interface allowed our marketers to take quick action and communicate with the customers on different channels. The Insider platform as a whole delivered more than 6X ROI."
Head of Digital Marketing and Ecommerce at Vodafone
"We needed a solution that would help us implement segmentation scenarios and deliver personalization at scale to boost engagement and drive conversions. Insider had just the right tools and more importantly, the account managers from Insider suggested exactly the tools that we should use to achieve our objectives. So we implemented personalized product recommendations on the home page which helped us generate more than 26% uplift in AOV within one month."
Ecommerce Manager at Adidas
25%
increased lifetime value
52X
return of Investments (ROI)
6X
faster campaign execution
"We achieved ROI on Insider within 90 days and increased our average customer lifetime value by 25%. By consolidating tools, we were able to reduce costs substantially. We also achieved a centralised view of our customers to provide a more cohesive experience. Insider has had a multiplier effect on our business, and has been instrumental in us becoming one of the fastest growing companies in Europe."
Chief Information Officer at NA-KD
"nsider has a unique way of tying together channels in one single journey. We’re now communicating better than ever with each customer. The Insider team is very open to new ideas and is always looking to innovate, it’s great to be partnered with a company at the forefront of customer experience—their dedication to embracing new ideas is also reflected in their support of all of the crazy ideas our team come up with"
Marketing Manager at MadeiraMadeira
"Insider is a fantastic platform. It’s an integral part of our tech stack philosophy: transparency, scalability, connectivity, and intuitivity. Our expertise in the cycling industry helps us distinguish ourselves from the competition, and Insider’s platform helps us communicate our unique brand message across our digital channels."
Chief Information Officer at Belgian Cycling Factory
Customers by Industry
Adding value whatever the industry-from retail to travel to automotive
35%
increase in AOV
40%
increase in CVR
Products Used
Smart Recommender
Social Proof
Web Overlays“Insider’s platform capabilities are limitless including personalization, segmentation, mobile campaigns, and conversion optimization. It’s easy to use and allows me to execute swiftly. In the rare event I need assistance, the team is always responsive and empathetic in their resolution. I am very proud of Philips’ partnership with Insider, their team has been helping us deliver better and personalized user experiences to our customers.”
Website & SEO Manager at Philips
35%
increase in AOV
40%
increase in CVR
Turn visitors into customers, customers into repeat customers, and repeat customers into loyal fans with Insider’s industry-leading marketing platform. From hyper-targeted campaigns to AI-based product recommendations, we empower retailers to create captivating retail journeys that customers love.
259%
increase in CVR
15%
increase in mobile CVR
Products Used
Web Suite
Category OptimizerSmart Recommender“Our traffic grew exponentially during lockdown, but we were ill-equipped to engage and retain these visitors. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions. Insider had just the right set of tools.”
Senior Ecommerce Manager at Adidas
259%
increase in CVR
15%
increase in mobile CVR
Turn visitors into customers, customers into repeat customers, and repeat customers into loyal fans with Insider’s industry-leading marketing platform. From hyper-targeted campaigns to AI-based product recommendations, we empower retailers to create captivating retail journeys that customers love.
5.8%
increase in CVR
Products Used
A/B Testing“Just one platform and we are sorted in terms of acquiring, activating, and retaining our users, while driving revenue. It was a wise choice to start optimizing user experiences as per their ever changing needs and Insider helped us a great deal in achieving that.”
Head of Digital Marketing and Loyalty at airBaltic
5.8%
increase in CVR
Drive more bookings and increase ancillary revenue with personalized experiences that speak to individual travelers’ interests. Help customers find the perfect getaway with AI-powered recommendations and predictive segmentation.
17%
increase in ROAS
93%
increase in CVR
Products Used
Predictive AudiencesSocial Proof“From the start, the integration of the platform into our existing web stack was mind-blowingly fast. Insider’s growth team immediately helped us identify the areas we needed to focus on to improve our margins. Plus, I really appreciate their know-how and expertise in the aviation industry, which was later proved to be exceptional with the results that we got. In 2 months, we saw a 16% increase in our ROAS and a conversion uplift of 93%.”
Growth Marketing Specialist at Pegasus
17%
increase in ROAS
93%
increase in CVR
Drive more bookings and increase ancillary revenue with personalized experiences that speak to individual travelers’ interests. Help customers find the perfect getaway with AI-powered recommendations and predictive segmentation.
192%
increase in credit card applications
502%
increase in loan applications
Products Used
Customer Data Platform
Web PersonalizationWe've been able to create and engage our users with high accuracy, improved engagement metrics, and conversion rates across our financial services offerings. We've also run A/B tests to deliver better customer experiences and ensure strong business results to give us more flexibility and precision.
Digital Sales Manager at Garanti BBVA
192%
increase in credit card applications
502%
increase in loan applications
"Increase application completion rates, decrease customer acquisition costs, and build trust across the entire finance journey with Insider’s AI-powered marketing automation platform. Deliver personalized messages across online and offline touchpoints to drive revenue growth and lifetime value."
80%
opt-in rate
Products Used
App PushSmart RecommenderCustomer Data Platform“What impressed us most is Insider’s AI-powered segmentation capabilities. The platform learns from customer behavior and identifies which products and services would interest each customer most. This powerful intelligence helps us maximize our engagement ratios and deliver relevant, timely experiences—the platform delivered ROI within days.”
Marketing and Service Design Group Head at Allianz
80%
opt-in rate
Increase application completion rates, decrease customer acquisition costs, and build trust across the entire finance journey with Insider’s AI-powered marketing automation platform. Deliver personalized messages across online and offline touchpoints to drive revenue growth and lifetime value.
166%
increase in test drive applications
54%
increase in CTR
Products Used
Exit Intent Popups
Segmentation
Surveys“Starting from increasing test drive applications to building brand loyalty, Insider’s customer experience delivery platform helps us communicate with our visitors more effectively through every stage of the customer lifecycle.”
Marketing Director at Toyota
166%
increase in test drive applications
54%
increase in CTR
Shorten the car buying cycle with advanced customer journey orchestration and one-to-one lead nurturing. Inspire customers to book test drives and participate in owner events with individually tailored messages on their preferred channels.
150%
increase in lead generation
Products Used
PersonalizationExit Intent Popups“At the end of the day, our only goal is to increase sales, and using a tool like Insider helps us do that.”
Digital Marketing Manager at Lexus
150%
increase in lead generation
Shorten the car buying cycle with advanced customer journey orchestration and one-to-one lead nurturing. Inspire customers to book test drives and participate in owner events with individually tailored messages on their preferred channels.
22.5%
increase in CTR
200%
increase in form fills
Products Used
Customer Data PlatformA/B Testing“Repurposing our search bar to run a promotion was a great idea from the Insider team, and one that had a huge business impact. It shows that sometimes the simplest things can make a big difference; we didn’t even need to design an ad! We’ll be running these types of promotions regularly now, and are looking for other innovative ways to optimize our site to support our business goals.”
E-Sales Manager at Inea
22.5%
increase in CTR
200%
increase in form fills
Boost Average Revenue Per User (ARPU) value and subscriber loyalty through seamless interactions, personalized experiences, and relevant content. A high NPS score depends on consistent messaging, personalized product discovery, and easy-to-use cross-selling and upselling tools—Insider offers them all.
6X
return on investment (ROI
159%
increase in CVR
Products Used
ArchitectCustomer Data Platform“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how, helping us skip trial-and-error phases to achieve results faster. We’ve managed to achieve 6X ROI from the [platform] already.”
Group Head of Digital Marketing and Ecommerce at Vodafone
6X
return on investment (ROI
159%
increase in CVR
Boost Average Revenue Per User (ARPU) value and subscriber loyalty through seamless interactions, personalized experiences, and relevant content. A high NPS score depends on consistent messaging, personalized product discovery, and easy-to-use cross-selling and upselling tools—Insider offers them all.
40%
increase in engagement
23%
decrease in bounce rate
Products Used
Dynamic Content
Web Push“To be successful in this highly competitive space, you have to stay at the forefront of digital marketing trends and technology. With Insider, that’s easy. The team is incredibly knowledgeable about industry challenges and how to tackle them, and has a wealth of ideas that are simple to implement, but have huge impact.”
Product Manager at Newsweek
40%
increase in engagement
23%
decrease in bounce rate
Increase ad revenue, improve subscription rates, and keep your visitors coming back for more with Insider’s AI-powered customer journey orchestration platform. Build unique and meaningful relationships with each visitor through individualized experiences across 12+ channels.
175%
increase in returning visitors
36X
more sessions
Products Used
A/B Testing
Banner Management“Insider’s Platform has worked wonders for us. It is incredible to see a 175% uplift in our returning visitor sessions since using Insider. The smart web push segmentation has helped us provide our readers with more value. We will continue to explore Insider’s features to deliver better experiences to our valued followers.”
Content and Business Development Director at CNN
175%
increase in returning visitors
36X
more sessions
Increase ad revenue, improve subscription rates, and keep your visitors coming back for more with Insider’s AI-powered customer journey orchestration platform. Build unique and meaningful relationships with each visitor through individualized experiences across 12+ channels.
78%
increase in CVR
Products Used
Smart Recommender“Insider enabled us to deliver highly personalized and AI-driven experiences on our website, which helped us improve our conversion rates by up to 78% from some campaigns.”
Head of Ecommerce at Avon
78%
increase in CVR
Get more eyes on your best-selling beauty products, engage customers with replenishment reminders to boost CLTV, and build trust and boost CVR with social proof. From hyper-targeted campaigns to AI-based product recommendations, we empower beauty and cosmetics retailers to turn browsers into buyers.
17X
(Return in Investments) ROI
7.3%
increase in AOV
Products Used
InStorySmart Recommender
Hamburger Menu“At MAC, we are constantly looking to innovate with new trends and features to make a consumer's shopping journey memorable! Through Insider we have been able to further strengthen gamification and through the exciting ideas deployed on our website, we aim to be seen as a forward looking brand with a long-term desirability to purchase.”
Head of Brand at Mac
17X
(Return in Investments) ROI
7.3%
increase in AOV
Get more eyes on your best-selling beauty products, engage customers with replenishment reminders to boost CLTV, and build trust and boost CVR with social proof. From hyper-targeted campaigns to AI-based product recommendations, we empower beauty and cosmetics retailers to turn browsers into buyers.
25%
increase in CVR
49X
higher CTR than industry average
Products Used
Web SuiteBanner Management
Overlays“We’re extremely happy with the results from Insider. The customization capabilities of Insider mean we can personalize our notifications to deliver highly-relevant and individualized content to our customers. Thanks to these features, we’ve significantly improved our average order value, click-through-rates, and conversion rates in just two months.”
Head of Marketing at Burger King
25%
increase in CVR
49X
higher CTR than industry average
Companies around the world benefit from the power of personalized insights and customer engagement with Insider. With our adaptive AI-driven features, businesses can elevate customer experiences, drive conversions, and fuel growth, no matter the industry or business objective.
5%
increase in CVR
13%
decrease in bounce rate
Products Used
Web PushOverlays“Insider’s hands-on approach showed exceptionally positive results. It proved very insightful in driving growth, starting from our first campaign and generating great value from this collaboration.”
Group Chief Digital Officer at KFC
5%
increase in CVR
13%
decrease in bounce rate
Companies around the world benefit from the power of personalized insights and customer engagement with Insider. With our adaptive AI-driven features, businesses can elevate customer experiences, drive conversions, and fuel growth, no matter the industry or business objective.
Customers by business objective
Helping brands improve vital growth metrics
Burger King increases conversion rate by 25% with personalization
Burger King increases conversion rate by 25% with personalization
“We’re extremely happy with the results from using Insider’s Web Suite and Web Push. The customization capabilities of Insider meant that we could personalize our notifications to deliver highly-relevant and individualized content to our customers. Using these features , we were able to significantly improve our conversion rate, average order value, and click-through rates in just two months.”
Head of Marketing at Burger King
Coca-Cola boosts conversion rates by 19% with onsite personalization
Coca-Cola boosts conversion rates by 19% with onsite personalization
“Our experience with Insider has been outstanding from the beginning. They're always there to help us optimize our campaigns and teach us how to use Insider's tools to help us become independent and scale our expertise and growth. We're delighted with the results of the campaigns and the partnership we have formed—we want to go for more.”
Manager of Digital Channels at Coca-Cola
Slazenger gains 49X ROI with omnichannel journeys
Slazenger gains 49X ROI with omnichannel journeys
“Insider enabled us to build relevant and timely campaigns across nearly 30 different customer segments. We built personalized, multi-channel user experiences and combined this with on-site gamification, which helped us gain a 700% increase in customer acquisition and 49X ROI within just two months thanks to Insider.”
Ecommerce Director at Slazenger
Vogacloset achieves 30X ROI with unified customer data
Vogacloset achieves 30X ROI with unified customer data
“With Insider, everything has lived up to our expectations—from segmentation and analytics to communication channels such as WhatsApp and email. It quickly became clear just how effective Insider is; we’ve achieved 30X ROI by using Insider’s data to personalize our messaging.”
Customer Relationship Manager at Vogacloset
NA-KD increases CLTV by 25% with data-driven personalized journeys
NA-KD increases CLTV by 25% with data-driven personalized journeys
“Insider is a leader in non-traditional channel marketing which offers us new ways to engage with our customers, across all channels. Instead of rigid calendar-based campaigns, our experiences are now as unique as our customers.”
Head of CRM at NA-KD
Decathlon increases AOV by 8% with AI-powered segmentation
Decathlon increases AOV by 8% with AI-powered segmentation
“We have seen a significant increase in our user engagement and key bottom-of-the-funnel metrics since we started using Insider. Using Insider’s dynamic attributes and onsite experiment tools for our website, we were able to improve our conversion rate by almost 14% and increase average order value by 8%. We’ve been able to engage each user with highly relevant notifications and onsite banners.”
Ecommerce Director at Decathlon
Safat Home boosts AOV by 17% with AI-powered Smart Recommendations
Safat Home boosts AOV by 17% with AI-powered Smart Recommendations
“We’ve been using Insider across website and mobile, including Web Suite, Smart Recommender, Email, and Web Push. We’re amazed by the results we’ve seen since with Smart Recommender. In just a week, we saw our conversion rate improve by up to 22% and our bounce rate decrease by 60%. We’ve also managed to increase AOV by 17% in just 6 months.”
Ecommerce Manager at Safat Home
Lego increases subscribers by 361% with personalized email campaigns
Lego increases subscribers by 361% with personalized email campaigns
“With Insider, our whole marketing process has been greatly simplified, and it is this, along with the admirable tech support that makes them a great choice for us at LEGO.”
Marketing and Ecommerce Manager at LEGO
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