How Allianz Achieved ROI within days, with Insider

Learn why Allianz trusts Insider to power the Customer Experience for it's banking customers


within days


opt-in rate App Push

About Allianz

Allianz is a leader in the financial services industry with an extensive network spanning 4,000 agencies, 1,500 branches, and over 7,200 contracted institutions. The company has built a reputation for its exceptional customer experience, agility, simplicity, digitalization, employee engagement, sustainability, and innovation.

With its purpose of “We Secure Your Future,” the brand is committed to helping its customers achieve their financial goals. The brand’s focus on customer experience is reflected in its emphasis on digitalization, which allows customers to access its services quickly and easily.

Using Insider’s customer data platform (CDP) to gain a 360-degree view of each customer

The challenge

Data privacy restrictions and complex sales cycles often stop insurance marketers from gaining a holistic view of customers. Traditionally, reliance on technical teams has been high, which stops marketers from being as agile and autonomous as they need to be.

Allianz needed a platform that could help them deliver better customer experiences without the need for tons of IT and dev support. They also needed a tool which could centralize their customer data, making it easier to make data-driven decisions and improve key results.

The solution

The team at Allianz turned to Insider. Our single platform for building individualized, cross-channel customer experiences was just the tool they needed. 

By connecting data across channels, predicting future behavior with AI, and offering the power to individualize customer experiences, Insider enabled Allianz to build AI-powered segments and deliver better customer experiences.

Increasing engagement and CLTV with AI-powered opt-ins and advanced segmentation

The challenge

For financial services brands, keeping customers updated on the latest products and offers available is paramount to increasing customer lifetime value (CLTV). Allianz was keen to ensure they never missed an opportunity to share relevant, timely, and personalized offers with their customers.

The solution

Working closely with Insider’s growth experts, Allianz built an App Push Notification strategy which encouraged users to opt-in to future communications and news from the brand.  


Insider’s AI-powered segmentation capabilities allowed Allianz to re-engage customers with Push Notifications just in time for renewal, providing timely communications at just the right time. 

Insider’s Smart Recommender, a tool for building personalized cross-channel recommendations based on AI-based segments (such as trending products, recently viewed items, or location-based bestsellers), helped Allianz cross-sell products and services effectively by promoting the most relevant items for each user, based on customer data and advanced segmentation. These Push Notifications helped increase CLTV by encouraging users to engage more with the brand.

Looking ahead

For the last six years, Allianz has trusted Insider to help them deliver incredible digital experiences for their customers. They now look forward to improving their customer experience further by exploring innovative new communication channels and features such as WhatsApp Commerce and Architect, Insider’s cross-channel customer journey orchestration tool.

“What impressed us most is Insider’s AI-powered segmentation capabilities. The platform learns from customer behavior and identifies which products and services would interest each customer most. This powerful intelligence helps us maximize our engagement ratios and deliver relevant, timely experiences. We were also delighted to find Insider lived up to their promise of a fast and effortless integration—it was so easy to get up and running, with the platform delivering ROI within days.”

Pamela Melo

Secil Goker Aycan, Marketing and Service Design Group Head at Allianz

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