Katie Morley
Jun 12, 2023
Katie Morley
Jun 12, 2023
Bloomreach is a versatile commerce experience cloud that supports a range of use cases, including:
Despite this versatility, many teams decide to look for an alternative to Bloomreach due to reasons like its complexity or pricing flexibility. At the same time, finding the right replacement is difficult because various platforms can be seen as Bloomreach competitors.
In this guide, we’ll help you analyze the top Bloomreach alternatives and find the right one for you.
First, we’ll discuss Insider—our platform for creating individualized cross-channel experiences for your leads and customers. Specifically, we’ll show you how Insider can help you:
Then, we’ll also discuss 10 other Bloomreach competitors and alternatives, organized into three categories:
Insider: The #1 Bloomreach Alternative for data unification, marketing personalization and automation, A/B testing, and site search
Data unification and cross-channel marketing platforms
Digital experience platforms for content management and headless development
Site search and merchandising tools
For more details on how Insider can help you personalize every touchpoint customers have with your brand—from your website and mobile app to channels like SMS, email, and WhatsApp—visit our website or schedule a demo with our team.
Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, web push, and WhatsApp.
Our platform has been ranked as the top eCommerce personalization software, personalization engine, customer data platform (CDP), and mobile marketing software by G2, IDC, and Gartner.
Over 1200 brands, including the likes of Samsung, AVON, and LEGO, use Insider to reduce acquisition costs, improve conversion rates, and boost revenue by:
In the next section, we’ll go over key benefits of using Insider as an alternative to Bloomreach’s cross-channel marketing, personalization, A/B testing, and site search tools.
Note: Click here to see how Insider stacks up to Bloomreach according to customer reviews.
Understanding your customers is the first step to successful marketing.
Today, that can be a tall task as customer data is scattered across isolated systems, like analytics tools, APIs, content management systems (CMSs), and customer relationship management systems (CRMs). This scattered information creates data silos that prevent marketing teams from getting a clear view of their customers’ journeys.
Insider helps you overcome this obstacle with our Actionable Customer Data Platform (CDP).
Our CDP can:
If you’re not familiar with the importance of data aggregation, we highly recommend you check out our guide to the 7 best CDPs.
These unified customer profiles are the foundation of successful cross-channel marketing. However, you’re likely not marketing to one or two people at the time, so you’ll also need the ability to group customers together into segments.
Insider has a few key functionalities in this department.
First, you can use our standard audiences to target customers based on any behaviors, attributes like product sizes, colors, prices, and so on, or other characteristics (e.g., iOS or Android devices, demographic info, locations, etc.).
You can also combine this with our predefined audiences of users who:
Finally, you can harness the power of our AI-powered intent engine to make your segments even more precise. This engine automatically creates predictive audiences of users based on their:
Combining these standard, predefined, and predictive audiences helps you create highly-targeted segments for your marketing campaigns.
For instance, Adidas used Insider’s advanced segmentation to build customer segments and show different promotional offers to each one.
Our team helped Adidas create different variations of these promotions (one of which is shown above) and A/B test them to see which ones performed best. The combination of smart marketing segmentation and A/B testing led to a:
With your data and segments ready, it’s time to start engaging users with personalized content on their preferred touchpoints.
This is where Insider’s broad channel support comes into play. Our platform can help you create personalized campaigns across your website and mobile app, as well as on external channels like email, SMS, push notifications, WhatsApp, Facebook Messenger, and more.
Our website personalization suite lets you tailor every element of your site to each customer’s behaviors and preferences. This is crucial for maximizing your marketing spend as it helps you increase conversion rates and turn more of your leads into paying customers.
Here are some of the elements you can add and personalize with Insider:
Push notifications are great for catching users’ attention as they include both text and images and are presented prominently on their screens.
Plus, there’s no additional cost in sending individual push notifications (unlike traditional channels like email and SMS), which makes them a great tool for marketers looking to maximize their budget.
Insider supports:
Email and SMS are by far the most popular marketing channels, especially for eCommerce businesses. With Insider, you can coordinate your efforts across both channels to ensure a consistent customer experience and high conversion rates.
Plus, our platform makes it easy to build, schedule, and send personalized SMS and email campaigns.
Plus, our frequency capping settings can limit the number of emails or SMS messages that subscribers can receive from you per day, week, or month, ensuring they don’t get overwhelmed and unsubscribe.
Finally, we have an extensive template library for both channels that can help you get started fast. The library covers a whole range of use cases, including sending cart abandonment reminders, browser abandonment reminders, post-purchase surveys, and more.
For a deeper dive into this topic, check out our article on the 8 best email and SMS marketing solutions.
Messaging channels offer a unique way to connect with users during different stages of their journeys. For example, you can use these channels to turn leads into first-time customers, prevent cart abandonments, provide customer support, and encourage additional purchases to improve AOV.
That’s why Insider lets you send personalized messages on widely used messaging channels, including:
You can send promo messages with relevant products, such as best-sellers, recently restocked items, recently discounted items, or items that the user has shown interest in on your site or app.
For WhatsApp, you can even take things further by providing shoppers with an end-to-end purchase experience right in the app. This capability—called WhatsApp conversational commerce—lets users discover products, browse your store, add items to their carts, and complete their purchase without leaving WhatsApp.
Suggested reading: In-depth review of the best WhatsApp marketing software tools
As we mentioned earlier, Insider lets you create highly detailed customer segments for your campaigns. You can also use these segments to improve your return on ad spend (ROAS) and other key metrics for your social media and search engine ads.
Thanks to our integrations with Facebook Ads, Google Ads, and TikTok, you can use our segments to target audiences with all kinds of ads, like:
For example, Pierre Cardin used our predictive audiences to segment their audiences based on their likelihood to purchase, likelihood to churn, discount affinity, and more. They then showed targeted online ads to these segments, resulting in a:
One of the biggest challenges for marketers today is getting leads to make their first purchase.
Retargeting ads and campaigns on traditional channels like email and SMS are the go-to tactics here. But despite their usefulness, they can make acquiring customers much more expensive. This often leads to companies converting visitors at a loss and struggling to justify their marketing spend if shoppers don’t buy enough over their lifecycle.
With Insider, you can easily overcome this challenge thanks to our CDP, on-site personalization, and web push notifications.
As we mentioned earlier, our CDP creates unified profiles of all your customers. However, our platform starts creating these profiles way before users have shared any contact information with you.
For example, the screenshot below shows a profile for an anonymous visitor that contains valuable information, including:
These profiles get updated in real time, allowing you to personalize visitors’ experience as they’re browsing your site.
For example, Insider can show them different banners, categories, and product recommendations based on what they’ve shown interest in. This can have a massive impact on your conversion rate and reduce the time it takes to turn first-time visitors into buyers.
Additionally, you can use our web push notifications to target anonymous visitors. All you have to do is get them to agree to receive notifications from you, as shown below. (We have templates for this use case.)
This is a very low commitment ask for your visitors as it doesn’t require them to share any contact information with you.
Once you have their consent, you can show them notifications with products and categories they’ve recently browsed, shown interest in, or abandoned in their carts. For example, Carrefour used our web push notifications to engage with users who had abandoned their carts, resulting in an additional $11,000 of revenue and a conversion rate uplift of 350%.
As you can see, Insider can help you reach leads and customers on all kinds of channels and touchpoints. Additionally, Architect—our journey builder and marketing automation tool—lets you tie those touchpoints into a cohesive journey.
With Architect, you can:
Architect lets you build automated customer journeys that can be activated by events, attribute changes, product price drops, past user behaviors, and other triggers shown below.
You start by selecting which customer segments should enter each journey. Then, you can use the simple drag-and-drop editor to choose how your journeys unfold: which channels are used, how long Insider waits between interactions, when certain steps are triggered, and so on.
If you’re not sure which approach to try, you can A/B test different messages, channels, and journey flows against each other.
Our Winner Autoselection feature can automatically choose the best-performing channels and paths based on metrics you’ve selected, like open rates, conversion rates, revenue, and so on. This can save you tons of time compared to manually analyzing test results and deciding how to proceed.
On that note, you can lean on Insider’s AI capabilities even more with our next-best channel predictions. This feature can choose the right touchpoint to try next, based on users’ behaviors and preferences.
Finally, our Sent Time Optimization (STO) also makes your life easier by automatically picking the ideal time to send each message.
This combination of campaign management features and AI-powered automations makes Architect an essential tool for many of our customers:
“With Insider’s email product and Architect tool, all our campaigns performed with fewer clicks right within the right channels. We were able to create robust emails and consider customer feedback and user preference at different touchpoints to make it a one-a-kind experience. Lastly, Insider’s Architect served as a valuable tool for facilitating cross-channel journey orchestration, allowing us to seamlessly design and implement our customer engagement strategy across various touchpoints.”
For more examples and a deeper dive into the topic of marketing automation, check out our articles on:
Most CDPs and cross-channel marketing solutions have a high barrier to entry. Between getting your data into them, getting used to how they work, and building campaigns, companies often have to wait for months before seeing any return on their investment.
That’s why we’ve always strived to lower Insider’s barrier to entry, speed up its setup process, and get our customers started right away.
Here’s how:
Our focus on these areas has led to customers consistently rating us as a top performer in categories like ease of use, ease of setup, and quality of support.
To learn how Insider’s cross-channel personalization capabilities can help you convert more visitors, reduce CAC, and improve retention, book a live demo with our team.
These platforms help brands:
This makes them good Bloomreach alternatives for companies looking to replace Bloomreach’s Engagement suite. However, they don’t have content management or site search capabilities, so they’re not a good fit if you want an alternative for the Content or Discovery suites.
Emarsys is an omnichannel customer engagement platform for marketers that was acquired by SAP in 2020. It offers an integrated data layer (i.e., a CDP) for unifying customer data and an analytics suite for measuring the impact of marketing campaigns. In terms of channels, Emarsys supports email, SMS, on-site, mobile apps, digital ads, direct mail, and call center personalization.
Learn more: 9 Best Emarsys competitors and alternatives (detailed review).
Klaviyo is a marketing automation platform for eCommerce businesses. Its main channels are email and SMS, but it also supports mobile app push notifications (which are still in beta). Klaviyo also integrates popular CMSs and eCommerce platforms like Shopify, BigCommerce, WordPress, WooCommerce, Magento, and more.
Learn more: 11 Best Klaviyo competitors & alternatives for all business types.
Marketo Engage and Target are two of Adobe’s key products for marketing automation, engagement, and A/B testing. Specifically:
They can be purchased together, separately, or as part of the broader Adobe Marketing Cloud, which includes additional products.
Marketing Cloud is a data-first digital marketing platform for reaching customers via email, SMS, online ads, and other channels. It includes a CDP for getting a unified view of all customers and an intelligence product analyzing the return on investment (ROI) of marketing campaigns. It also has tools for automating campaigns and personalizing different touchpoints in the customer journey.
Learn more: 5 Best Salesforce Marketing Cloud competitors and alternatives.
Digital experience platforms (DXPs) help brands:
Overall, DXPs are a good fit for companies who want to move away from Bloomreach’s Content suite. They have more features that help technical teams build and deploy sites compared to the platforms in the previous category, which are mostly geared towards marketers.
However, they’re limited when it comes to multichannel engagement and personalization as they don’t support as many channels or advanced automation features.
Kentico is a hybrid headless digital experience platform. Its headless architecture helps teams build and deploy sites faster, while its low-code tools can be used by marketers to analyze and improve their results. Overall, their hybrid approach to headless content management makes Kentico among the most marketer-friendly DXPs.
Magnolia is an enterprise headless CMS platform with features for personalization, analytics, form building, and single-page app (SPA) editing. It helps companies build sites, personalize their content, and integrate them with a host of other solutions like Netlify, SAP Commerce, and commerce tools.
Optimizely is a fully-compostable DXP comprised of three products:
Like Target and Marketo Engage, Adobe Experience Manager is also a part of Adobe’s Marketing Cloud. Experience Manager is a combined CMS and digital asset management product. It has a few auxiliary products, like a form builder for creating forms that customers can e-sign and a learning management system (LMS) for integrating learning experiences into websites and mobile apps.
These final tools help brands:
These tools can be good alternatives to Bloomreach’s Discovery suite. They’re popular with B2B and B2C online stores and compatible with eCommerce platforms like Shopify, BigCommerce, and Magento.
However, they don’t specialize in cross-channel marketing or content management, so they’re often used in combination with one or more of the platforms we discussed earlier.
Algolia is a cloud-based, AI-powered search and discovery platform. It can be used in B2B and B2C eCommerce, SaaS app search, site search, digital content discovery, and internal workplace search and discovery. Its flexible pricing also makes it a good choice for all kinds of companies—from small businesses to mid-sized companies and enterprise organizations.
HawkSearch is a site search and merchandising platform. Like Algolia it also uses machine learning to help brands deliver relevant results to visitors searching their sites, while also personalizing the website content based on their behaviors and preferences. HawkSearch also offers an SEO Traffic Builder for driving targeted traffic to specific products and improving organic rankings.
Insider can be a great alternative to Bloomreach’s cross-channel engagement, data aggregation, personalization, site search, and A/B testing capabilities.
Our platform helps you maximize your marketing spend and improve key metrics like acquisition costs, revenue, and AOV by:
Click here to book a demo with our team and learn how Insider can help you reach your business goals.
Written by
Katie Morley
Katie is an award-winning content marketer with over eight years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).
