Founded in 1991 in the UK, Vodafone is the largest mobile and fixed network operator in Europe. The company has over 320 million mobile customers, 30 million broadband customers, 22 million TV customers, and connects more than 150 million IoT devices in 21 markets globally. Vodafone has 104,000 employees and contractors in Europe, Africa, Asia, and Oceania. The company’s mission is to use technology to improve people’s lives and enable an inclusive, sustainable digital society. Vodafone has been an Insider partner for over three years.
The challenge
Vodafone has always tried to create unique, relevant experiences built around each customer’s needs and interests in real-time. Having already experienced success with personalization, the company wanted to see if it could reduce its cart abandonment rate.
The solution
Insider recommended using onsite cart reminders to remain top of mind for users on the verge of making a purchase. This was followed up with Push Notification reminders to users sent via social media, SMS, and email about the products still sitting in their cart.
The use of cart reminders increased Vodafone’s conversion rate by 159% in one quarter alone. Coming on the back of existing conversion rate increases of 52% since starting to work with Insider, Vodafone significantly improved its average revenue per user.
The challenge
Vodafone wanted to empower its marketing team to create and scale personalized online experiences across multiple channels, making it easier for users to discover the right products for them and increase lead generation and revenue.
The solution
Insider recommended using its AI-powered cross-channel personalization tool Smart Recommender, which allowed Vodafone’s marketing team to optimize product recommendations based on product specifications and user behavior.
Vodafone also leveraged the power of InStory, a solution for building thumbnail-to-full-screen experiences to help marketers get more eyes on products through a fun, immersive, and snackable format. This resulted in a significant increase in lead generation and helped Vodafone achieve an impressive 6X ROI over three years.
Vodafone is looking forward to adding additional channels to its customer journeys to further boost engagement and communication with its customers where they already are. They’re particularly interested in exploring how they can use AI-powered predictive segments to tailor journeys based on predicted intent in real-time and learning more about Insider’s industry-leading WhatsApp Commerce solution.
“I would definitely recommend Insider to any technology company or brands looking for a 360-degree customer view and an enterprise-level technology partner that will allow them to speak to the individual at scale. Insider also delivers the fastest time to value in the market.”
Ugur Sennaroglu
General Manager of Marketplace Management, Vodafone
Cookie | Duration | Description |
---|---|---|
__hssrc | session | This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. |
cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
cookielawinfo-checkbox-analytics | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics". |
cookielawinfo-checkbox-necessary | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
Cookie | Duration | Description |
---|---|---|
__hssc | 30 minutes | This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
bcookie | 2 years | This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. |
lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
lidc | 1 day | This cookie is set by LinkedIn and used for routing. |
Cookie | Duration | Description |
---|---|---|
YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
Cookie | Duration | Description |
---|---|---|
__hstc | 1 year 24 days | This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
_ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_gat_UA-81205217-1 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
_gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
hubspotutk | 1 year 24 days | This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
bscookie | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
Cookie | Duration | Description |
---|---|---|
AnalyticsSyncHistory | 1 month | No description |
CONSENT | 16 years 7 months 15 days 6 hours | No description |
cookielawinfo-checkbox-functional | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-others | 1 year | No description |
ins-c | 1 day | No description |
ins-storage-version | 1 year | No description |
insdrPushCookieStatus | 1 day | This cookie is set by the provider Insider. This cookie is used for web push recieving. |
RUL | 1 year | No description |
UserMatchHistory | 1 month | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |