Lexus was on the lookout for fresh, intuitive implementations for their website that could bolster their lead generation.
Lexus and Insider started working on the problem as a team and zeroed down to personalized Exit Intent notifications to improve the car maker’s lead generation numbers as well as lead quality.
Personalization allowed Lexus to serve each visitor with contextual Exit Intent messages, based on the current page, browsing activity and history and more. As a result, the lead quality instantaneously improved because the Lexus team was able to find out what grasped each lead’s interest instead of doing the guesswork.
Insider’s platform also provided detailed information about each submission, like the page location where the signup occurred, demographics such as location, time and more, as well as the browsing activity of the visitors. All these data sources combined, gave Lexus’s sales team detailed insights about each visitor and helped them approach each lead in an informed manner.