Competition is fierce in the online retail space for cosmetics and beauty products. To stay ahead of the curve, it was vital for Avon to retain its online shoppers and increase its Average Order Value (AOV).
Using Insider’s AI-powered Smart Recommender, Avon was able to deliver highly contextual product recommendations in real-time. The company also implemented strategies like highlighting trending products, discounted products, and user-based recommendations, to target a wide range of consumers, help them quickly discover relevant products, and encourage them to purchase additional items.
Smart Recommender paid sharp dividends. Avon improved its AOV by almost 11% and its click-through rates improved by 13%.