Al-Futtaim Automotive is Al-Futtaim Group’s exclusive Lexus and Toyota distributor. Its customer-centric approach, international quality standards, and value-added business philosophy have made it the automotive company of choice in the UAE. As a result, Al-Futtaim Automotive is proud to represent some of the world’s most popular and desirable auto brands.
A pioneer in the Middle East and Africa automotive industry, the Al-Futtaim Group, is respected throughout the region, offering a wide range of services from leasing, sales, and service of passenger and commercial vehicles, to used cars, leasing, and rentals.
Founded in: 1955
Numbers of showrooms: 8
Operates in: UAE
Number of employees: 15,000
The automotive leader wanted to control how users are notified of special offers, limited-time deals, and new inventory in their showrooms.
With Insider's help, Lexus Al-Futtaim Automotive successfully implemented InStory. By placing offers strategically on mobile and web sites, Insider's new product discovery solution maximizes web and mobile traffic.
InStories are thumbnail stories that expand into immersive experiences with exclusive offers, limited-time deals, and new showroom merchandise. Through these micro-experiences, showroom visits, bookings, and sales increase.
Using A/B tests, we compared users who saw InStory with those who did not. For those who viewed InStory content, lead collection increased by 104.88%.
The company wanted to increase leads and optimize the website. So, in addition to direct leads, they also needed a template that would gather exit-intent leads, which brings them many new leads each month.
With the Insider's Hello Bar feature, Lexus Al-Futtaim Automotive made offers prominently visible on their website. By placing strategic content at high activity areas, Lexus was able to compel visitors to act and complete forms, resulting in more visits to showrooms.
Lexus Al-Futtaim Automotive needed to simplify and streamline site navigation for new users. Lexus Al-Futtaim Automotive needed to simplify and streamline site navigation for new users.
Insider suggested a hamburger menu to reduce clutter and create a clean layout and a better user experience.
150.44% uplift in leads collected.
“At the end of the day, the only goal is to increase sales, and using a tool like Insider can help us do that. We are interested in learning more about Architect and testing its capabilities with orchestrated campaigns in the future.”
Alaa Tarawneh
Digital Marketing Manager
Lexus Al Futtaim Automotive
"We are really pleased with the forms we create and receive with Insider. The more forms we receive, the more leads we receive. Additionally, we have seen more conversions that translate into showroom visits and test drive requests, which lead to more sales."
Tarawneh, Alaa
Digital Marketing Manager
Cookie | Duration | Description |
---|---|---|
__hssrc | session | This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. |
cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
cookielawinfo-checkbox-analytics | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics". |
cookielawinfo-checkbox-necessary | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
Cookie | Duration | Description |
---|---|---|
__hssc | 30 minutes | This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
bcookie | 2 years | This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. |
lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
lidc | 1 day | This cookie is set by LinkedIn and used for routing. |
Cookie | Duration | Description |
---|---|---|
YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
Cookie | Duration | Description |
---|---|---|
__hstc | 1 year 24 days | This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
_ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_gat_UA-81205217-1 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
_gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
hubspotutk | 1 year 24 days | This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
bscookie | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
Cookie | Duration | Description |
---|---|---|
AnalyticsSyncHistory | 1 month | No description |
CONSENT | 16 years 7 months 15 days 6 hours | No description |
cookielawinfo-checkbox-functional | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-others | 1 year | No description |
ins-c | 1 day | No description |
ins-storage-version | 1 year | No description |
insdrPushCookieStatus | 1 day | This cookie is set by the provider Insider. This cookie is used for web push recieving. |
RUL | 1 year | No description |
UserMatchHistory | 1 month | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |