Success Story
How Riviera Maison Achieved a 2.53X Increase in Revenue per Visitor and Transformed Customer Engagement with Insider
Cross-Channel
CDP
Marketing Automation
21%
increase
in ROI
2.53X
increase in
revenue per visitor
7.38X
increase in
conversion rate
Industry
Retail
Category
CDP
Personalization
Cross-Channel Marketing
Architect
Channels
Architect
Push Notifications
Email
Onsite
Solution
Smart Recommender
Sirius AI
Category Optimizer
Predictive Audiences
Switching to Insider has empowered us to launch campaigns faster, reduce dependencies on external support, and achieve exceptional customer engagement effortlessly.”
Elisabeth Hovius
Head of Marketing & Digital Commerce
Executive summary
Riviera Maison partnered with Insider to tackle key challenges across their customer journey, from improving engagement and simplifying product discovery to boosting conversions and re-engaging users. Leveraging Insider’s AI-driven personalization, omnichannel capabilities, and tailored solutions like personalized overlays, cart recovery messages, and pre-filled forms, the brand enhanced user experiences and achieved impressive results, including increased AOV, higher conversion rates, and stronger customer retention.
About Riviera Maison
Riviera Maison, a leading home décor and furniture brand, blends elegance with a warm, welcoming ambience. Renowned for high-quality, unique furnishings and accessories, it creates personalized, cozy living spaces. With a focus on innovation and exceptional customer experiences, Riviera Maison continues to captivate homeowners seeking everyday luxury.
Why Insider?
Riviera Maison switched from Salesforce to Insider for its AI-driven personalization, real-time data analysis, and ability to deliver highly targeted customer experiences. Insider’s comprehensive tools enabled effective omnichannel strategies, boosting engagement, conversions, and revenue—perfectly aligning with their goal of enhancing customer journeys.
USE CASE #1
Boosting Website Conversions with Personalized Experiences
The challenge
The solution
Riviera Maison implemented Insider’s advanced personalization tools to transform their website experience. The brand tailored user journeys based on individual visitor behavior and preferences by leveraging AI-driven content and product recommendations. This approach ensured that customers were presented with highly relevant products and messages, creating a seamless, engaging, and enjoyable shopping experience that aligned with their needs.
By using personalized content and product recommendations on our website, we were able to increase user engagement significantly.
Elisabeth Hovius
Head of Marketing & Digital Commerce
The results
7.38X
increase in
conversion rate
USE CASE #2
Increasing Online Revenue with AI-Driven Personalization
The challenge
Riviera Maison aimed to boost the revenue generated from its online visitors by improving the effectiveness of its website and driving more conversions.
The solution
The brand leveraged Insider’s AI-driven personalization to optimize product recommendations and messaging, effectively guiding visitors through their shopping journey. This tailored approach boosted engagement, leading to higher conversions and increased revenue from their digital channels.
The AI-driven personalization tools helped us guide visitors effectively, leading to a noticeable increase in our revenue per visitor.
Elisabeth Hovius
Head of Marketing & Digital Commerce
The results
2.53X
increase in
revenue per visitor
USE CASE #3
Capturing Customer Interest and Increasing Engagement
The challenge
Riviera Maison aimed to enhance customer interest and engagement on its website to create more meaningful interactions and improve conversions.
The solution
The brand leveraged Insider’s tailored email campaigns and targeted Onsite messages to deliver relevant content that resonated with individual customers, keeping them engaged and encouraging further interaction.
With tailored email campaigns and targeted messaging, we kept our customers engaged and significantly improved our click-through rates.
Elisabeth Hovius
Head of Marketing & Digital Commerce
The results
4.6X
increase in
click-through rates
USE CASE #4
Transforming Website Performance with A/B Testing and Personalization
The challenge
Riviera Maison faced challenges in re-engaging customers who abandoned their shopping carts, resulting in lost sales opportunities.
The solution
The brand leveraged Insider’s omnichannel capabilities to send personalized cart recovery messages via email, SMS, WhatsApp and web push notifications, effectively reaching customers through their preferred channels and encouraging them to complete their purchases.
We implemented an omnichannel approach to send personalized cart recovery messages, which led to a remarkable increase in our ROI from those efforts.
Elisabeth Hovius
Head of Marketing & Digital Commerce
The results
21%
increase in ROI
from abandoned cart recovery
USE CASE #5
Simplifying Onsite Navigation Directing Users to Popular Products
The challenge
The Home and Furniture segment offers a large range of products, making it difficult for users to find popular products on the website. Rivièra Maison wanted to simplify product discovery and site navigation, making it easier and faster for their customers to find the perfect products.
The solution
Insider’s AI-powered capabilities helped identify different user behavior patterns and recommend relevant product categories, making it easier to navigate the site. Personalized “top searches” were added to the main navigation.
With tailored email campaigns and targeted messaging, we kept our customers engaged and significantly improved our click-through rates.
Elisabeth Hovius
Head of Marketing & Digital Commerce
The results
17.08%
uplift in Average
Order Value
USE CASE #6
Promoting Recently Viewed Products to Prompt Customers to Complete Their Purchase
The challenge
Rivièra Maison observed that their average customer would search for multiple product categories in multiple visits, before abandoning their search. The brand needed to find a way to engage users off-site and direct users back to the products they’d forgotten to complete their purchase.
The solution
With Insider, the Rivièra Maison were able to create a personalized and convenient overlay for returning visitors, highlighting their “Recently Viewed Products”. This powerful tactic shortcuts the time a user takes to navigate to the Product Detail Page to help them complete their purchase with the minimal number of clicks.
The results
12.25%
uplift in AOV
USE CASE #7
Reducing Checkout Abandonment with Pre-filled Forms for Faster Checkout
The challenge
Rivièra Maison observed that numerous users dropped off at the checkout page, before completing their purchases. The brand wanted to arrest user drop-off by identifying the pain points and exploring ways to deliver better onsite experiences.
The solution
Insider suggested implementing pre-filled forms to improve the checkout experience and reduce manual effort by the customer. Additionally, these pre-filled placeholders gave users direction, positively impacting their checkout experience.
The results
7.38%
uplift in conversion rate
Summary
Riviera Maison leveraged Insider’s AI-driven personalization to enhance engagement, simplify product discovery, and re-engage customers. With tailored solutions like personalized overlays, cart recovery messages, and pre-filled checkout forms, the brand optimized customer journeys and delivered a seamless, satisfying shopping experience.
Looking ahead
Riviera Maison plans to expand its use of Insider’s personalization and AI-driven strategies to enhance customer engagement. They aim to deepen data-driven marketing, optimize communication for higher CLTV and conversion rates, and explore even more innovative ways to connect with their audience across multiple channels using Insider’s technology.
Favorite feature
Sirius AI
Riviera Maison’s favorite feature with Insider is its powerful AI capabilities. By analyzing customer behavior in real-time, Insider's AI enables Riviera Maison to deliver highly personalized experiences, from tailored product recommendations to seamless re-engagement strategies.
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