Aug 15, 2023
Emarsys is among the most popular omnichannel customer engagement platforms. Despite being acquired by SAP in 2020, it continues to exist as a standalone product that helps brands:
Despite its popularity, many brands decide to look for Emarsys alternatives that offer advanced website and in-app personalization, a simpler setup, additional channels, and more consistent customer support.
That’s why in this article, we’ve compiled the 9 best Emarsys competitors and alternatives, including:
Insider
Adobe Marketing Cloud
Salesforce Marketing Cloud
Bloomreach
Braze
Iterable
SALESmanago
MoEngage
Klaviyo
Take your cross-channel marketing to the next level with Insider
We’re going to look at each tool’s key channels and use cases so you can get a good idea of which Emarsys capabilities it can replace and how it can potentially overcome some of Emarsys’ limitations.
Insider can help you create, personalize, and automate marketing campaigns across your website, mobile app, email, SMS, WhatsApp, push notifications, and other channels. Visit our website or schedule a demo with our team to learn more.
Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, web push, and WhatsApp.
Over 1200 brands, including Adidas, Lexus, and CNN, use Insider’s data aggregation, personalization, and automation tools to:
Our platform has been ranked among the top personalization engines, customer data platforms (CDP), and mobile marketing software solutions by G2, IDC, and Gartner.
Note: You can click here to see how Insider stacks up to Emarsys based on customer reviews.
In the next sections, we’ll explore four key benefits of working with Insider to create high-converting, personalized customer experiences across all touchpoints.
Emarsys’ setup and integration process is often difficult, especially for large eCommerce brands that have to upload their product catalogs as CSV files to the platforms. This limited option forces companies to put their data in a very specific format, which can take lots of time and effort.
In contrast, Insider gives you flexible setup and integration options. For example, eCommerce businesses can:
Plus, our global and experienced support team ensures you see value from our platform as quickly as possible by:
Our focus on making everything as simple as possible for customers has led to Insider being ranked as the easiest to use and easiest to admin solution in G2 categories like:
Customers also highlight our support team as a big reason for getting started and seeing value from Insider incredibly fast:
“Their customer support has been nothing but a delight to assist us in every step of the way. They’ve made the complete experience amazing!”
The final reason for Insider’s short time to value is our vast template library.
We offer templates for all Insider tools, channels, and use cases. For example, as you can see in the screenshot below, you can choose from various customer journey templates for:
Or, you can browse templates by channel and use case. The screenshot below shows a few of our email templates for cart abandonment, browser abandonment, and email surveys.
Insider’s gamification templates are among the most widely used and effective ones in terms of generating leads, conversions, and revenue.
For example, the Wheel of Fortune template lets visitors spin a wheel and potentially win a gift in exchange for their email or phone number. Clarins used this template to increase their lead capture by 45% by giving customers the chance to win free delivery, a discount on their next purchase, or a free sample.
Lastly, you can easily customize any template via a drag-and-drop editor and quickly add it to your site or app without needing developer assistance.
Website personalization helps you increase your conversion rates, which is crucial for making the most out of the budget you’re spending to get users to your site.
However, many cross-channel marketing solutions offer either limited or very complex on-site personalization capabilities. They typically let you add basic pop-ups or banners but require developer work if you want to implement more advanced personalization strategies.
In contrast, Insider lets you easily tailor every element of your website or mobile app to each customer’s behaviors, interests, and preferences.
For example, with Insider, you can personalize your website’s:
While many of our on-site personalization capabilities are powered by AI algorithms, you can also tweak and customize them based on your preferences. For example, if you’re using the Smart Recommender, you start by deciding which page on your site should display a certain personalized product recommendation.
Then, you can choose from different personalization strategies, like:
As a result, you can take full advantage of AI’s automation potential, while still retaining granular control over your site’s product recommendations.
Lastly, Insider also offers two unique products for website engagement and personalization:
Besides personalizing your customers’ website and mobile app experiences, you can also tailor every other touchpoint they have with your brand. In fact, you can build fully personalized, cross-channel campaigns using Architect — our user-friendly customer journey orchestration tool.
Here’s how the process works:
First, you start by choosing how each journey gets triggered. For example, journeys can be triggered by:
Then, you decide which visitor and customer segment should be included in the journey. Insider’s advanced segmentation helps you home in on the right audiences for each message or campaign.
You can use over 120+ attributes to create your segments, including traits, behaviors, preferences, and more. Or, you can start with our automatically built audiences of users who:
Insider’s AI-powered algorithms help you make each segment even more precise. Our AI-generated predictive audiences let you target users based on their discount affinity, projected spending, likelihood of purchase or churn, customer lifecycle status, and much more.
Once you’ve built your segments (or selected one of your previously created ones), you use the drag-and-drop editor to control how each journey unfolds, i.e., what messages are sent on what channels and when each one gets triggered.
For example, the screenshot below shows a journey that’s triggered by an on-site event, then continues across email and SMS.
Thanks to Insider’s broad channel support, you can utilize lots of channels in the journey builder including:
While this versatility is great, it can be difficult to decide which channels to use and when to send each message. Fortunately, Insider’s AI-powered features can take care of this issue for you. Specifically:
For a real-life example of Architect’s capabilities, you can check out our case study with Slazenger.
As an eCommerce brand, Slazenger was looking to improve their marketing ROI by engaging users on their preferred channels with contextual and relevant messaging.
They used Architect to:
Overall, Slazenger saw a 49x ROI in just eight weeks of working with Insider and experienced a 700% increase in customer acquisition thanks to our platform’s cross-channel personalization and automation capabilities.
The foundation behind Insider’s ability to deliver highly personalized content, messaging, and product recommendations is our Actionable CDP.
The CDP is built to ingest information from any online or offline source — including customer relationship management systems (CRMs), content management systems (CMSs), APIs, popular SaaS tools, and other solution providers. As a result, brands use the CDP to:
Our CDP even creates profiles for anonymous website visitors with data about their website infractions — where they clicked, which product categories they browsed, what they added to their carts, and so on.
Insider can use this data to personalize their experience in real-time (with relevant on-site content and web push notifications), which drastically lowers the time and resources required to turn new visitors into paying customers.
And once your data is aggregated into our CDP, you can start implementing data-backed strategies that have an immediate impact on your conversions and revenue. For example, you can:
You can also get a high-level overview of your audience to see:
You can also easily drill down into specific channels and analyze their individual results. For example, the screenshot below shows an SMS analytics dashboard with key metrics like conversion rates, CTR, and revenue.
Finally, you can also analyze the results for your automated customer journeys in a dedicated dashboard. Insider gives you the option to see how your journeys are performing as a whole or analyze individual Architect campaigns to monitor how many users are moving between specific steps and uncover where most drop-offs occur.
Overall, Insider’s customizable analytics dashboards let you:
For more details on how Insider can help you build and automate personalized marketing campaigns across all touchpoints customers have with your brand, book a live demo with our team.
Adobe Marketing Cloud (part of the larger Adobe Experience Cloud) is a suite of marketing tools for building, automating, and analyzing B2B and B2C cross-channel campaigns. Some of these tools include:
Similar to other marketing hubs and clouds, Salesforce Marketing Cloud also brings together a suite of tools for:
It supports channels like email, social media, SMS, and push notifications. It also relies on AI to deliver relevant product recommendations and content across these channels.
Bloomreach is an eCommerce experience platform. It offers three distinct products aimed at creating end-to-end commerce experiences:
Suggested reading: 11 Top Bloomreach competitors & alternatives (by category)
Braze is a cross-channel customer engagement platform. It supports channels like email, SMS, WhatsApp, and push notifications, with features for automating campaigns across them. It also has limited on-site personalization features, as well as a generative AI product (Sage AI) for building engaging cross-channel experiences.
Suggested reading: 12 Braze competitors & alternatives for cross-channel marketing
Iterable is a cross-channel marketing platform. It helps brands aggregate their customer data to get a clear view of their customers and overcome data silos. It also has features for building and automating campaigns across channels like email, SMS, and push notifications.
Suggested reading: 10 Best Iterable competitors and alternatives in 2023 (in-depth look)
SALESmanago is a customer engagement platform for eCommerce marketing teams. It combines a CDP with various omnichannel automation and personalization capabilities. In terms of channels, SALESmanago supports email, SMS, push notifications, live chat, WhatsApp (via a third-party integration), and on-site.
MoEngage is an insights-led customer engagement platform for:
The platform also offers an AI-powered campaign builder and optimization tool, as well as website personalization capabilities for creating tailored user experiences.
Klaviyo is a cloud-based marketing automation platform primarily used by eCommerce businesses.
Klaviyo started as an SMS and email marketing software tool for mid-sized and small businesses looking to send transactional messages and build simple SMS and email campaigns. But since then, Klaviyo has added features for larger companies and multi-channel use cases, like:
Unlike traditional solutions in the email and automation space like (Mailchimp or ActiveCampaign), Klaviyo also offers an enterprise marketing automation software platform called Klaviyo One.
Suggested reading: 11 Best Klaviyo competitors & alternatives for all business types
Insider is the ideal Emarsys alternative for midsize and enterprise companies looking for:
Click here to book a demo with our team and learn how Insider can help you reach your business goals.
Written by
Katie Morley
Katie is an award-winning content marketer with over eight years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).