The second challenge of the brand was to engage existing mobile app users. DeFacto sent different types of push notifications to users at various stages of their purchasing journey.
DeFacto targeted existing users who’ve walked out of the funnel in real-time with highly-customized behavior-based automated push notifications to drive conversions. The timing of the push notification and its content were precision-crafted based on user behavior.
The journey started with the first interaction of the user. A product reminder push was sent within the first 60 minutes if the user visited a product detail page but did not add it to favorites or to their cart, encouraging them to progress to the next step of the funnel. The push notification is tailored and customized based on every user’s latest action with dynamic attributes that drive better engagement.