8 Best Optimove alternatives & competitors for marketers in 2024

In this guide, we’ll explore the eight best Optimove alternatives for marketing teams in all sorts of industries — including eBetting, eCommerce, financial services, telecommunications, automotive, travel, and more.

Here are all the solutions we’ll discuss below:

• Insider
• Braze
• Emarsys
• Bloomreach
• CleverTap
• Iterable
• HubSpot Marketing Hub
• Salesforce Marketing Cloud

We’ll start with a deep dive into Insider — our AI-led personalization platform for creating individualized, cross-channel customer experiences.

Insider can help you personalize every touchpoint customers have with your brand — from your website and mobile app to channels like SMS, email, and WhatsApp. To learn more, visit our website or schedule a demo with our team.

1. Insider

Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, WhatsApp, push notifications, and more.

Our platform has been voted as the leader across many key categories by G2, Gartner, and IDC, including: 

• Omnichannel marketing platforms.
• Mobile marketing software.
• Customer data platforms.
• And more.

Over 1200 enterprise brands, including the likes of Samsung, Coca-Cola, Adidas, Toyota, and CNN, use Insider to reduce acquisition costs, improve conversion rates, and boost retention by:

• Consolidating their customer data and getting accurate, detailed 360-degree customer views.
• Creating completely individualized customer experiences across their websites, mobile apps, email, SMS, WhatsApp, push notifications, and other channels.
• Automating and personalizing customer journeys across all channels using the full power of machine learning and artificial intelligence (AI).
• Partnering with the best-in-class customer support. Our experienced global teams ensure you can set up Insider and benefit from it as quickly as possible. They also analyze your results and help you improve them by implementing proven marketing strategies and tactics tailored to your specific needs.

In the next sections, we’ll explore three key benefits of working with Insider compared to Optimove and other omnichannel marketing platforms.

Note: Click here to see how Insider stacks up to Optimove according to customer reviews.

#1 Maximize your marketing budget with advanced website personalization

As a top personalization engine in Gartner’s Magic Quadrant, Insider enables you to tailor every element of your site to customers’ behaviors and preferences. That includes categories, banners, pop-ups, product recommendations, and much more.

Personalizing your website in such a granular way increases conversion rates and other key metrics like average order value (AOV) and customer lifetime value (CLTV). This makes it an essential activity for marketers looking to maximize the budget they’re spending to get people to their sites.

Here are a few website elements you can personalize using Insider:

• Categories: Our Category Optimizer can reorganize how categories are displayed to each user to improve navigation and product discovery (especially on mobile devices). Adidas used this technique to remove clutter from their menu, leading to a 50.3% conversion rate increase on mobile.

• Product recommendations: Our AI-powered Smart Recommender lets you use a variety of recommendation strategies (e.g., best-sellers, user-based, viewed together, and so on) as well as mix and match different algorithms together to see which one produces the best results. Phillips used this tool to deliver personalized product recommendations to mobile users, resulting in a 40.1% boost in conversion rates. 

• Site search results: Insider’s Eureka lets you deliver relevant product recommendations and suggestions to customers who use your site’s search bar. It also improves the overall search experience by understanding search intent using NLP, allowing for typos and synonyms, and much more. You can learn more about this tool in our detailed guide to eCommerce site search.

• Stories: InStory lets you add engaging, Instagram-like stories to your site or app that help visitors find the best products in the shortest time. These stories can be personalized to each user who opens them. Dover Saddlery used InStory to drive $1.7 million in incremental revenue.

Again, these are just some of the onsite elements you can personalize with Insider. For more details on this topic, check out our full guide to website personalization.

#2 Access 12+ channels and personalize each one with intuitive tools and unified customer data

Besides its advanced website and in-app personalization capabilities, Insider lets you reach customers using a variety of other channels, including:

• SMS
• Chatbots.
• WhatsApp.
• Push notifications.
• Social media and search ads.
• And more.

Our unified marketing platform lets you create personalized messages and launch campaigns across all these channels using simple no-code tools. For example, you can use messaging channels like SMS and WhatsApp to reduce cart abandonment or remind customers about upcoming events at strategic times.

You can even create interactive, web-like experiences inside your emails using AMP. This technology lets customers answer surveys, browse products, make bookings without leaving your emails, which drastically reduces friction and increases conversions.

For a deeper dive into this topic, check out our guide to delivering personalization at scale.

These capabilities are all underpinned by Insider’s ability to consolidate and use reliable customer data. 

Specifically, our customer data platform (CDP) can aggregate customer data from any online or offline source — including CRMs, CMSs, analytics tools, customer service software, PoS devices, and more — into a single database.

Besides simplifying data management and overcoming data silos, this process gives you 360-degree customer profiles that contain:

• Names, demographics, and contact information.
• Channel reachability and preferred touchpoints.
• Interactions with your brand across channels.
• Purchase history, as well as last browsed and abandoned products.
• Predictive characteristics, such as likelihood to purchase and projected spending.

Put simply, our enterprise CDP lets you make data-driven decisions regarding your customers’ journeys and their experience with your brand. That’s the best possible foundation for creating tailored campaigns across all channels that resonate with your target audiences and create long-term profitable customer relationships.

Even if you’re already using another CDP, you can simply integrate it with Insider, so that both platforms can share data with each other. On that note, our Integration Hub offers 100+ ready-made connectors for popular SaaS solutions across 20+ categories, including CRMs, CDPs, eCommerce platforms, analytics tools, ad networks, and many other solution providers.

#3 Build, automate, and personalize campaigns across all channels, while leveraging the full power of AI

Reaching customers across multiple channels from one platform is extremely useful by itself. However, to tap into the true potential of omnichannel marketing, you need to create a consistent experience across channels, during the entire customer lifecycle.

This is where Architect — our AI-powered customer journey builder — comes in. This tool makes it easy to build, automate, optimize, and analyze cross-channel campaigns for workflows and campaigns, including:

• Lead welcome flows for people who just signed up for your newsletter. 
• Cross-sell campaigns across email and messaging channels like SMS or WhatsApp.
• Cost-efficient cart recovery campaigns using personalized web push notifications.
• And many more.

The process is controlled via a simple drag-and-drop editor that lets you choose channels, wait times, conditions, and much more. As a result, marketers can build and launch personalized campaigns quickly, without needing extensive IT assistance. 

However, you don’t have to create each journey from scratch. Our platform comes with a plethora of proven journey templates that you can easily customize to your needs. It also offers advanced AI and machine learning features, including:

1. Next-Best Channel predictions, which determines which channels users are most likely to engage on based on their behavioral patterns. 

2. Send-Time Optimization, which analyzes customers’ behaviors and sends messages at the times they’re most likely to engage with them.

3. A/B Test Winner-Autoselection, which automatically guides users to the winning variant in an A/B test. All you need to do is set a winning metric (e.g., conversions or revenue) and period for your A/B tests to run.

4. Segment, journey, and content generation: Our platform’s Generative AI suite can create customer segments, journeys, images, and campaign copy using simple text prompts. When combined with our Predictive and Conversational AI, you get a comprehensive suite of tools that help you work more efficiently, predict customer behaviors, have two-way conversations with customers at scale, and much more.

You can check out our case study with Slazenger for a real-life example of Architect’s versatility. 

This fashion brand used our journey builder to create automated flows across email, push notifications, and SMS for all sorts of use cases, including reducing cart abandonments and enticing shoppers to return to the site. The result was a 700% increase in customer acquisition and 49x ROI within 12 weeks.

Want to learn how Insider can benefit your business as well? Click here to book a demo with our team.

2. Braze

Braze is a customer engagement platform for email, SMS, WhatsApp, push notifications, and mobile app messaging. It’s a well-known solution for orchestrating dynamic marketing campaigns across mobile channels thanks to its solid automation capabilities and real-time data processing. Braze also offers some website engagement and personalization tools, but its capabilities in that regard aren’t versatile enough for teams looking to maximize website conversion rates.

Learn more: 11 Best Braze alternatives for cross-channel marketing.

3. Emarsys

Emarsys is an omnichannel customer engagement platform owned by SAP. The platform comes with an integrated data layer that lets teams bring together customer data from different sources and get a holistic view of all customers. It also supports channels popular like email, SMS, web, and mobile, as well as more niche ones like call center and direct mail. Similar to Braze, Emarsys also isn’t the best solution for making the most out of your website due to its limited on-site personalization capabilities.

Learn more: 9 Best Emarsys competitors and alternatives (detailed review).

4. Bloomreach

Bloomreach is an AI-powered eCommerce personalization platform. It has products for a plethora of channels, including email, SMS, web, mobile apps, and more, as well as tools for personalizing and automating campaigns across them. Bloomreach also offers eCommerce search and merchandising tools, as well as a headless content management system (CMS) for page building and site management.

Learn more: 11 Top Bloomreach alternatives and competitors by category.

5. CleverTap

CleverTap is an all-in-one customer engagement platform for channels like email, SMS, WhatsApp, and push notifications. The company started with a big focus on mobile app marketing and analytics, which remain its strongest points today. This makes CleverTap an excellent mobile marketing platform, although its data unification and website personalization functionalities are very limited compared to some of the other solutions on this list.

Learn more: CleverTap alternatives and competitors for marketing, analytics, and more.

6. Iterable

Iterable is a cross-channel marketing platform for delivering personalized digital experiences at scale. It enables marketers to use real-time customer data to deliver multichannel messaging across email, SMS, web, mobile apps, and other touchpoints. It also comes with a customer journey orchestration tool that helps build and automate journeys and trigger messages based on real-time events. 

Learn more: 10 Best Iterable alternatives and competitors.

7. HubSpot Marketing Hub

Marketing Hub is HubSpot’s collection of marketing tools for small businesses, as well as midsize and enterprise companies. The specific tools you can get with Marketing Hub vary depending on the plan but some of the most popular ones include:

• A form builder.
• A marketing analytics and reporting platform. 
• An email marketing and automation software.
• A collection of AI tools for working more efficiently.
• And more.

While Marketing Hub does cover plenty of use cases, its strongest components are its marketing automation platform and its native integrations with other HubSpot products (like the company’s flagship CRM).

8. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a collection of solutions for different marketing use cases, including data unification, personalization, automation, and analytics. Like most marketing clouds, this one is also geared toward enterprises, which means it offers great flexibility and tools for most marketing use cases. However, this comes at the expense of a complicated setup and a price tag that’s usually much steeper than other similar solutions.

Learn more: 5 Best Salesforce Marketing Cloud competitors and alternatives.

Insider: The ideal Optimove alternative for midsized and enterprise companies

Insider is the perfect Optimove alternative for teams needing advanced personalization across all channels, best-in-class customer support, and versatile generative, predictive, and conversational AI capabilities.

Our platform can help you:

• Unify your customer data from any online or offline source into our enterprise CDP and get detailed, 360-degree views of all customers.
• Personalize every touchpoint in your customers’ journeys — from your website and mobile app to channels like email, SMS, WhatsApp, push notifications, social media and search ads, and more.
• Use proven, easily customizable templates for all channels and a plethora of use cases, like generating more leads, upselling valuable products, recovering abandoned carts, celebrating customer milestones, and much more.
• Achieve ROI fast and reduce time-to-value by working with our global, experienced customer support teams. Our experts will help you set up Insider and see value from our platform as quickly as possible. Plus, our templates ensure you can launch campaigns with no IT assistance.
• Save time, work more efficiently, anticipate user behaviors, and engage in unstructured conversations with your customers by using our unique combination of AI marketing capabilities.
• Unify your martech stack by building, automating, and analyzing campaigns across all channels from one platform.
• Improve key metrics like conversion rates, revenue, customer lifetime value (CLTV), acquisition costs, and more.

Click here to book a demo with our team and learn how Insider can help you reach your business goals.