Insider Newsroom
October 03, 2023
Australia’s Leading Brands, Including Spotlight and Dan Murphy’s, celebrate impressive growth and major milestones in partnership with Insider
[SYDNEY, September 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of Australia’s best-loved brands, including Spotlight Retail Group (SRG) and Dan Murphy’s.
Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating years of working together to drive growth.
“It’s a pleasure to celebrate such long-lasting partnerships with some of Australia’s best-loved brands. Many of our customers have been with us for many years, in some cases up to five years in this region. Their trust and support is a huge testament to the power of our platform,” said Tunc Bolluk, Regional Director at Insider. “We built Insider to help make marketing feel more manageable and to improve the day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”
Despite a weakening economy, Insider remains a driving force behind the success of many Aussie brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more
Some of Australia’s best-loved brands are celebrating anniversaries and milestones with Insider, including SRG who has worked with Insider for 1 year and Dan Murphy’s, for 1.5 years.
The success of marketing and customer experience initiatives launched by SRG and Dan Murphy’s are even more impressive in the face of the economic challenges currently faced by marketers worldwide
Spotlight: Spotlight Retail Group (SRG) Elevates Customer Engagement with Insider, Achieving Remarkable ROI
Spotlight Retail Group (SRG), a prominent player in the retail industry, embarked on a transformative journey to deepen their understanding of customers and drive repeat purchases. SRG’s unwavering commitment to its loyalty program underscored the importance of comprehending every client interaction.
In a visionary go-to-market strategy, SRG harnessed the power of emerging technology, driven by AI and machine learning. This strategic move ensured the delivery of tailored offers to each customer, resulting in conversions with every visit. The game-changing case study unveils Insider’s prowess, spotlighting Web Push, Web Personalization, and Smart Recommendations features, further highlighting SRG’s dedication to delivering exceptional customer experiences.
What truly sets SRG apart is their innovative approach, where advanced technology meets a “discount brand” sales motion. In the midst of competition from industry giants, Insider emerges as the frontrunner, providing the highest ROI and rapid time-to-value. Insider’s capabilities encompass comprehensive user understanding, seamless product catalogue management, and seamless channel integration, all supported by a dedicated internal team, ensuring cost-effective solutions.
Taljinder (Tal) Lall, General Manager Ecommerce and Digital at SRG, initiated this transformative journey, while Katie Van Leeuwen, CRO & UX Manager, played a pivotal role in championing its success.
“We’ve seen an impressive ROI of about 37 times for every dollar invested in our CRO program using Insider’s platform. This translates into significant returns for us. Additionally, our campaigns have become more efficient, and the time required to execute them has decreased, leading to enhanced operational efficiency,” said Taljinder (Tal) Lall, General Manager Ecommerce and Digital at SRG.
Spotlight: Dan Murphy’s Achieves Remarkable E-commerce Success with Insider
Dan Murphy’s, a renowned leader in the alcohol retail industry, has partnered with Insider to address critical challenges and elevate their e-commerce strategy, with a primary focus on enhancing conversion rates (CR) and increasing basket sizes.
The results have been nothing short of extraordinary, as Dan Murphy’s achieved an astounding 7.38% CR uplift and an impressive ROI of 38.9x. This remarkable success story was made possible through the strategic implementation of Insider’s Onsite and Web Push products.
One standout campaign, which had a +38.9x Uplift in Revenue, serves as a testament to the immense power of Insider’s capabilities. This achievement represents a significant milestone in Dan Murphy’s journey towards e-commerce excellence.
“The partnership with Insider has been characterized by a quick and user-friendly platform, complemented by customizable templates to bolster trade campaigns. Moreover, the support provided by Insider has been nothing short of exceptional,” said Christian Abad, Associate eCommerce Manager at Dan Murphy’s, who played a pivotal role in driving this success story.
Insider’s advanced suite of solutions has become the backbone for Aussie brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, and growth and making entire teams more productive and efficient.
Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.
Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN
