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Delivering a tailored shopping experience to each visitor that fosters customer loyalty and return visits

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About

Virgin Megastore is a global entertainment brand, and the leading lifestyle retail destination in the MENA & North Africa region, with 41 stores in 9 markets. Since it’s establishment Virgin Megastore set a constant target of establishing and expanding its product offering to fulfill growing trends and expectations in the region. With its unique shopping experience, Virgin Megastore is an innovative entertainment destination for trendsetters and technophiles.

Delivering consistent brand experiences online and offline

Designing and delivering a unique, constantly evolving omni-channel shopping experience is a challenge for all retailers in this ever-changing market. Brands need to meticulously manage the performance of the physical outlets, the online store alongside a full range of value-driven supporting channels and services to deliver a brand experience that consistently surprises and delights an increasingly diverse customer base.

Designing digital shopping experiences that foster loyalty

The key to delivering an efficient and personalized shopping experience begins with understanding the unique preferences and needs of our customers. Using Insider’s unified platform, the brand was able to deliver a tailored Virgin Megastore experience to every customer who visits their online store, paving the way to deliver a digital shopping experience that fosters customer loyalty and return visits.

With Insider’s visitor segmentation and layout optimization features for the mobile web, visitors were welcomed with a customized homepage view based on their interests and preferences to help suggest the perfect car models. As a result, the number of redirects to the model detail pages increased by 54%.

Tapping into valuable insights with smart surveys

Insider’s Smart Surveys have been a valuable tool for Virgin Megastore giving them insight into online customer behavior and facilitated in decreasing bounce rates whilst simultaneously increasing engagement rates.

Increase

in overall return & conversion rate

“Insider has enabled us to implement ideas quickly and effectively which is essential to our promise of delivering an interactive and responsive brand experience. Also, in the past 10 months that we have worked with Insider, we have always been able to reach out to them and communicate to resolve any issues that we come across. Insider is a continuously evolving all-in-one marketing platform that allows us to access the latest technology – a great tool for anyone looking to create impactful customer experiences!”

Almir Smajlović
eCommerce Manager