Apr 22, 2024
WebEngage is a versatile customer engagement and journey orchestration platform for channels like email, push notifications, and SMS. However, many teams decide to look for alternatives to WebEngage that also offer:
In this guide, we’ll explore 7 WebEngage alternatives that offer most (or all) of its functionality, while also excelling in areas like AI, customer support, website personalization, and more.
Here are all the solutions we’ll look at below:
Insider can help you connect data across channels, predict future behavior with AI, and automate cross-channel journeys from a single platform with an incredibly fast time to value. Try our platform or book a free demo with our team.
#1 Insider
#2 Braze
#3 CleverTap
#4 MoEngage
#5 Adobe Experience Cloud
#6 Salesforce Marketing Cloud
#7 HubSpot Marketing Hub
Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, WhatsApp, push notifications, and more.
Over 1200 brands, including Coca-Cola, Samsung, Adidas, MAC Cosmetics, and Toyota use Insider to:
As an enterprise-grade platform, Insider has consistently been ranked by G2, Gartner, and IDC among the top solutions in categories like:
In the next section, we’ll explore six key benefits of Insider over other cross-channel marketing and engagement platforms (like WebEngage).
Most enterprise marketing platforms and marketing clouds are versatile but very time-consuming to set up and use.
Between the implementation, data integrations, and learning curve, digital marketing teams often don’t see a meaningful return on investment (ROI) for months. There’s also a heavy reliance on IT teams during and after the setup process.
Insider, however, avoids these problems with:
That’s why customers consistently rank Insider as the best solution in categories like ease of setup, ease of use, and support quality. You can click here to see how Insider compares to WebEngage in these and other essential benchmarks.
When using Insider, you’ll always be working with experienced in-house support teams (not third-party systems integrators). They’ll help you get started as quickly as possible and see a meaningful ROI by:
You can then launch campaigns in minutes with no IT reliance thanks to versatile templates. and no-code solutions. Insider offers templates for all its supported channels and plenty of use cases, like:
You can customize each template using a drag-and-drop editor, so there’s no need to do any coding or even change the HTML. You also have a WYSIWYG editor that lets you easily tailor personalization campaigns and preview how they’ll look on your site.
For example, Clarins used our gamified Wheel of Fortune template to create their “Beauty Wheel” website campaign. The campaign gave visitors a chance to spin the wheel and win a reward in return for submitting an email address, leading to a 45% increase in lead capture and over 8500 new users being identified.
AI has become an essential part of marketers’ toolkits over the past few years. However, most marketing solutions (including WebEngage) don’t have versatile and reliable toolkits that take advantage of AI’s full potential.
Insider has used AI for years for its product recommendation engine and for delivering messages at the right times and on the right channels. We’ve also taken advantage of the most recent developments in this area and to build and incorporate new patent-pending AI solutions into our platform. Today, Insider enables you to utilize the power of:
Overall, this unique combination of capabilities helps you uncover new revenue opportunities and scale your marketing efforts like never before. For a deeper dive into this topic, check out our guide to the 10 best AI personalization tools on the market.
As an enterprise-grade unified marketing platform, Insider brings together 12+ channels under one umbrella, including ones that WebEngage doesn’t offer, like site search and InStory.
This means you can use our solution to reach customers across the touchpoints they prefer, without needing to buy, set up, and manage a bunch of different point solutions.
For example, you can use Insider to personalize your:
These are just a few of the touchpoints you can personalize with our platform. You can find more details and examples in our guide to achieving personalization at scale.
Besides its extremely broad channel access, Insider empowers you to create consistent journeys across all customer touchpoints. This is possible thanks to Architect — our customer journey builder and marketing automation software.
You can use Architect to easily create, automate, and optimize all sorts of flows and campaigns during the customer lifecycle, like:
This whole process is controlled through a simple drag-and-drop editor, so anyone can easily build customer journeys without any technical assistance.
You can find a real example of Architect’s power in our case study with Slazenger. They used our journey builder to build personalized campaigns across email, SMS, and push notifications. This helped them reduce cart abandonments and improve conversion rates, resulting in a 700% increase in customer acquisition and 49x ROI within 12 weeks.
Like the rest of Insider’s toolkit, Architect also takes full advantage of AI’s capabilities when it comes to building and optimizing customer journeys. For example, here are three of its most powerful AI features:
2. Send-Time Optimization, which analyzes customers’ behaviorals and automatically sends messages at the times they’re most likely to engage with them.
3. A/B Test Winner-Autoselection, which automatically guides users to the winning variant in an A/B test. This process is based on a time period and winning metric you select beforehand (like conversions, open rates, or revenue). This enables you to scale your A/B tests, without manually analyzing and adjusting each experiment.
If you’re interested, we explore this topic further in our guides to:
Outside of its versatile personalization, automation, and cross-channel user engagement capabilities, Insider lets you aggregate your customer data into a single convenient database.
You can do this with our customer data platform (CDP) — a solution that helps you overcome data silos and gives you all the necessary data for your personalization campaigns in one place. Our CDP can aggregate information from any online or offline source — including CRMs, APIs, analytics tools, data warehouses, and other solution providers — to create 360-degree profiles of all customers, like the one shown below.
Plus, our enterprise CDP comes at no extra cost when using Insider’s personalization capabilities, so there are no additional fees for consolidating your customer data. If you’re interested, you can learn more in our article on the 11 main CDP use cases for marketing teams.
Finally, Insider also comes with an Integration Hub with ready-made integrations for 100+ widely used solutions across 20+ categories. This makes it possible to connect Insider to the rest of your tools and ensure the necessary data is always flowing through your stack in real-time.
For example, with you can integrate Insider with:
For more details on how Insider can help you unify your marketing stack, personalize all customer touchpoints, and automate cross-channel campaigns, book a live demo with our team.
Braze is a customer engagement platform. It’s primarily focused on cross-channel messaging and engagement across email, SMS, WhatsApp, mobile app and web messaging, and more. It also offers Sage AI — a suite of AI-powered tools for delivering personalization at scale, automating routine tasks, and more.
Learn more: 11 Best Braze alternatives for cross-channel marketing
CleverTap is an omnichannel customer engagement platform. It’s traditionally been a leader in the mobile app analytics and marketing space. However, the platform has expanded to other use cases (like personalization) and multiple channels (like email, SMS, and WhatsApp). It also offers a dedicated AI product with features for segmentation, content generation, experimentation, and more.
Learn more: CleverTap alternatives and competitors for marketing, analytics, and more
MoEngage is a customer engagement platform used by over 1200 brands. It comes with tools for data aggregation, omnichannel automation, and journey orchestration. It also supports channels like:
While a useful solution for various marketing use cases, MoEngage’s pricing can be unpredictable and non-transparent ahead of time, while its customer support can be slow and unreliable.
Learn more: 7 Best MoEngage alternatives for marketing teams
Adobe Experience Cloud is a broad collection of technologies that can power marketing workflows end-to-end. The products included in this cloud support all sorts of use cases, like data unification, content management, campaign management, analytics, AI-powered content creation and more.
When it comes to replacing WebEngage, the most relevant Adobe Experience Cloud products for most teams are:
Learn more: 11 Best Adobe Target competitors and alternatives in 2024.
Marketing Cloud comprises various Salesforce products for use cases like:
As an enterprise solution provider, Salesforce offers a lot of variety in terms of marketing products and support for different use cases. However, when it comes to the setup, integration, and management most Marketing Cloud customers have to rely on third-party system integrators (instead of in-house Salesforce teams).
Learn more: 5 Best Salesforce Marketing Cloud competitors and alternatives
Marketing Hub helps teams reach customers across email, landing pages, forms, and other touchpoints. It’s also a useful solution for automating specific tasks, working more efficiently, and measuring campaign performance — all powered by data in your CRM. While not as versatile or robust as the previous options, HubSpot’s Marketing Hub is suitable for startups and small businesses with starting prices around $20/month per user seat.
Insider is an ideal WebEngage alternative for midsized and enterprise brands looking for advanced personalization capabilities (across all channels), fast and competent customer support, and robust AI-powered tools for various marketing use cases.
Our platform can help you:
Click here to book a demo with our team and learn how Insider can help you reach your business goals.
Written by
Katie Morley
Katie is an award-winning content marketer with over eight years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).