Feb 12, 2024
Adobe Target is a highly popular A/B testing, personalization, and automation solution that’s part of the Adobe Experience Cloud. While it’s a powerful tool, Adobe Target has some downsides that force many teams to look for an alternative. Specifically:
To help you find the right alternative for your needs, this guide contains the 11 best Adobe Target competitors, including:
All of these solutions offer most of Adobe Target’s key functionality in the A/B testing, personalization, and automation categories. However, some — like Insider, Salesforce, and Oracle — let you access more channels and serve more advanced marketing use cases.
Insider can help you connect data across channels, predict future behavior with AI, and automate cross-channel journeys from a single platform with an incredibly fast time to value. Try our platform or book a free demo with our team.
Insider
Salesforce Marketing Cloud
Oracle Marketing
Dynamic Yield
Monetate
Optimizely
Kameleoon
SiteSpect
AB Tasty
VWO
Webtrends Optimize
Personalize all customer touchpoints with Insider
Insider brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, web push, and WhatsApp.
Over 1200 mid-market and enterprise brands like Adidas, GAP, Coca-Cola, Philips, and CNN, use Insider’s toolkit to:
As an advanced personalization solution, Insider has been ranked as the best personalization software by G2. Users also rank Insider as a top solution in terms of ease of setup and use, as it enables marketers to build, launch, automate, and personalize omnichannel campaigns with zero IT dependency.
However, Insider is much more than a personalization platform. As an enterprise-grade solution provider, Insider also ranks at the top of other key categories, including:
Thanks to Insider’s versatility, you can achieve the same level of functionality that would usually require 5+ solutions from the Adobe Experience Cloud.
In the next sections, you’ll learn how Insider enables you to speed up your time to value, work more efficiently, and improve ROI.
As we said, many Adobe Target users go through a long and difficult implementation process. This, alongside the unreliable customer support and steep learning curve, can drastically slow down the time-to-value and ROI.
We know this is one of the biggest challenges organizations face with personalization and omnichannel marketing platforms. That’s why we’ve invested lots of resources into building different ways to help our clients avoid this problem.
As a result, Insider constantly ranks as the best solution when it comes to ease of setup, ease of use, and support quality.
Note: Click here to see how users rate Adobe Target and Insider in these (and other) categories.
One of the biggest reasons for Insider’s success here is our experienced support team.
Unlike many enterprise marketing platforms, we don’t outsource our support to agencies or system integrators. Our experts are all trained in-house, so they can help you get started with the platform, resolve any issues you may have, and generate results as quickly as possible. Specifically, our team will:
Once you start using Insider, you can speed up your campaign launches with our versatile template store and no-code solutions.
We’ve built templates for all channels and various use cases, like website gamification for faster lead generation, price drop alerts on messaging channels (e.g., SMS or WhatsApp) for generating conversions, and more.
There’s no need to do any coding (including editing HTML), as each template can be easily customized using a drag-and-drop editor.
You also have a WYSIWYG editor that lets you easily adjust personalization campaigns and preview how they will look on your site. Again, this doesn’t require any coding knowledge, so marketers can launch campaigns via a simple user interface without needing constant assistance from technical teams.
This simplicity drastically reduces the dependency on technical teams and speeds up campaign launches even more.
The personalization process is dependent on accurate, easily accessible customer data. Because that data is usually scattered across various disconnected systems, Insider can integrate and share data with hundreds of popular tools used by marketers and technical teams.
For example, our Integration Hub has ready-made integrations for various solutions, including:
You can even use Insider to aggregate all your customer data into a single convenient database via our enterprise CDP. This helps you overcome data silos and gives you all the necessary data for your personalization campaigns in one place.
Our CDP comes at no extra cost when using Insider’s personalization capabilities, so there are no additional fees for consolidating your customer data.
Plus, the CDP can aggregate information from any online or offline source — including CRMs, APIs, analytics tools, data warehouses, and other solution providers. It also creates 360-degree profiles of all customers, like the one shown below.
These profiles contain crucial information about each customer, including their names, emails, demographic info, phone numbers, interactions with your brand on specific channels, on-site and in-app behaviors, and predictive characteristics, like their likelihood to purchase.
If you’re interested, we explore this topic in more detail in our article on the 11 main CDP use cases for marketing teams.
Lastly, when using Insider, you always have access to powerful and versatile audience segmentation capabilities.
For example, you can start targeting customers quickly and accurately with predefined audiences (e.g., leads and cart abandoners) and standard characteristics (e.g., locations and devices).
Then, you can make your segments even more precise with AI-powered predictive segmentation that lets you target customers based on their likelihood to purchase or engage on a channel, projected spending, discount affinity, and more.
Unlike many A/B testing, personalization, and optimization solutions, Insider isn’t limited to just two or three channels. Our platform brings together 12+ plus channels under one umbrella, including:
This broad channel access lets you reach customers where they’re at. Plus, Insider’s personalization capabilities enable you to tailor the user experience across every touchpoint.
For example, you can use Insider to:
The ability to consolidate so many channels provides a few essential benefits, especially for large organizations:
Insider empowers you to create consistent journeys across all touchpoints with Architect — our customer journey builder and marketing automation tool.
Architect is extremely versatile and user-friendly. You can use it to create simple automated flows and complex campaigns for all sorts of use cases like:
All of this is controlled via a simple drag-and-drop editor. As you can see below, the editor lets you choose channels, wait times, conditions, and much more.
And while you can fine-tune every element of your journeys manually, our platform can also take most of the heavy lifting off your plate.
Insider comes with lots of AI-powered capabilities that automate various time-consuming tasks around segmentation, campaign creation, A/B testing, personalization, and more. Some of these include:
We explore this topic in more detail in our guides to:
For more details on how Insider can help you maximize your marketing spend, personalize all customer touchpoints, and automate cross-channel campaigns, book a live demo with our team.
Salesforce Marketing Cloud is a combination of tools for enterprise marketing teams. There are lots of solutions under the Marketing Cloud umbrella that serve different use cases, like:
Out of all these solutions, the Marketing Cloud Personalization product is the most direct competitor to Adobe Target as it’s also focused on tailoring the experience of individual customers using machine learning and AI.
Learn more: 5 Best Salesforce Marketing Cloud competitors and alternatives
Oracle Marketing is also an enterprise-grade marketing and user engagement platform for different use cases, including personalization, automation, data aggregation, and content management. Similar to the other marketing clouds, Oracle acquired many of the solutions that make up the current Oracle Marketing offering, like Eloqua in 2012, Infinity in 2017, and CrowTwist in 2019.
Dynamic Yield is a personalization platform owned by Mastercard. It has powerful website personalization capabilities, alongside versatile product recommendation algorithms and A/B testing features. While useful for website personalization, Dynamic Yield is limited in terms of channels, as it doesn’t support messaging channels like SMS, WhatsApp, or push notifications.
Learn more: 9 Best Dynamic Yield competitors and alternatives (by use case)
Monetate is a personalization platform offering solutions for three distinct use cases:
Optimizely is a digital experience platform. While it’s widely known for its A/B testing features, Optimizely actually offers three distinct products:
Kameleoon is an experimentation and personalization platform for digital marketing and product teams. It can be used for both web and feature experimentation with features like A/B and multivariate testing, a graphic editor, segmentation, no-code feature experiments, and more. Its AI-powered personalization capabilities also help tailor website experiences, emails, and online ads.
SiteSpect is an A/B testing and experimentation platform that also offers various tools like:
AB Tasty is an experience optimization platform, with a main focus on testing, experimentation, and conversion rate optimization. Besides its A/B testing tool and feature experimentation capabilities, AB Tasty also offers solutions for advanced personalization, AI-powered product recommendations, and tailored site search results. Personalization campaigns can be built with a user-friendly drag-and-drop editor while utilizing a variety of granular campaign triggers.
VWO is a versatile platform that offers a variety of tools for web and mobile app testing, data aggregation, customer behavior analytics (including heatmaps and session recordings), and program management. In terms of replacing Adobe Target, the most relevant of these products are:
Webtrends Optimize is an experimentation platform that comprises different website optimization tools. These tools help teams run A/B split, multivariate, and server-side tests, personalize customer experiences, add social proof to their sites, and more. The company also offers different models, including managed, tailor-made, and self-service options for teams with different needs.
Insider is the ideal Adobe Target alternative for midsize and enterprise companies. It offers everything that Adobe Target does — including robust A/B testing, omnichannel personalization, and AI-powered automation — while also allowing teams to:
Click here to book a demo with our team and learn how Insider can help you reach your business goals.
Written by
Katie Morley
Katie is an award-winning content marketer with over eight years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).