Insider Newsroom
October 12, 2023
The UK’s Leading Brands, Including MAC Cosmetics, Seasalt and Clarins celebrate impressive growth and major milestones in partnership with Insider
[LONDON, OCTOBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of the UK’s best-loved brands, including Clarins, Seasalt, and MAC Cosmetics.
Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating our time working together to drive growth.
“It’s a pleasure to celebrate such long-lasting partnerships with some of the UK’s best-loved brands. Many of our customers have been with us for many years, in some cases up to three years in this region. Their trust and support is a huge testament to the power of our platform,” said Disney Yapa, Commercial Director at Insider. “We built Insider to help make marketing feel more manageable, and to improve the day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”
Despite a challenging economy, Insider remains a driving force behind the success of many British brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more
Some of Britain’s best-loved brands are celebrating anniversaries and milestones with Insider, including Clarins, who has worked with Insider for three years. MAC Cosmetics, also for three years, and most recently Sesalt who first partnered with Insider two and a half years ago.
The success of marketing and customer experience initiatives launched by Clarins, Seasalt, and MAC are even more impressive considering the economic challenges currently faced by marketers worldwide.
Spotlight: Seasalt of Cornwall
UK retail brand, Seasalt of Cornwall has a close relationship that’s seen an enormous 650k in incremental revenue gained in the three months post-integration. Insider’s local support team worked closely with the brand to understand its obstacles and concerns around time-to-value, addressing these potential issues with a comprehensive integration roadmap to ensure a seamless transition.
“One of the main reasons we picked Insider was the speed of integration, which allowed us to see true ROI on our investment quickly. We saw over 650k incremental revenue in only three months,” said Tim Ryan, Digital Director at Seasalt of Cornwall.
Spotlight: Clarins
Insider also helped Clarins build a successful omnichannel customer journey. Clarins had quickly outgrown its existing tech stack and needed a more comprehensive solution to hit its key metrics. Using Insider, the brand saw 30X ROI in just 12 weeks, establishing Clarins’ trust in Insider as the best solution for its needs. Over the past 3 years, Clarins has continued to partner with Insider to elevate its omnichannel marketing strategy.
“For us, it was really important to elevate our key metrics, including conversion rates and AOV,” said Roisin O’Brien, Clarins’ eCommerce Trading Manager. “Since partnering with Insider, our results have continued to grow. We’ve seen a 4% increase in CVR, and lead generation has increased by 45%. Insider has positively impacted our bottom line and revenue.”
Alejandra Salazar, another of Clarins’ eCommerce Trading Managers, continued, “I would absolutely recommend Insider. They are a great partner to work with. We were able to achieve a 360-degree customer view and provide personalized experiences throughout the customer journey, showing only the products our customers are most interested in.”
Spotlight: MAC Cosmetics
For MAC Cosmetics, Insider enabled them to send timely, relevant, and consistent messages to highly targeted audiences, generating new revenue with AI-powered customer journeys. Personalized onsite recommendations and immersive experiences resulted in a 7% uplift in average order value and 17X ROI.
MAC Cosmetics’s Brand Head, Karen Thompson reflected, “At MAC, we are constantly looking to innovate with new trends and features to make a consumer’s shopping journey memorable! With Insider we have been able to gamify engagement and lead collection and the hyper-engaging web experiences cement our position as a brand at the forefront of customer experience and boost long-term desirability to purchase.”
Gauri Dhoundiyal, eCommerce Executive, expressed her gratitude for Insider’s product and support teams, adding “No one would have to think twice about choosing Insider. Their innovation is next level and [the customer success] team have become friends, not just people we work with.”
Insider’s advanced suite of solutions has become the backbone for British brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, growth and making entire teams more productive and efficient.
Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.
Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN
