Insider Extends G2 Leadership in Summer’24 Reports with the Most #1 Rankings and Enters SMS Marketing Topping The Charts 

Insider broadens its lead over all vendors across nine categories, entering SMS Marketing and E-commerce Search as the Top Leader and topping the charts in 190+ reports

NEW YORK, NY (July 2, 2024) – Insider, the leading AI-native platform for delivering individualized, cross-channel customer experiences, today announced that it has extended its leadership position in G2’s Summer’24 reports across nine categories, achieving top leadership positions in two new categories, SMS Marketing and E-commerce Search. Insider also widened the gap to all the vendors in the seven existing categories and topped the charts in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, Personalization Engines, and E-Commerce Personalization for the eighth consecutive year. Insider has also maintained its #2 position in the Customer Journey Analytics and Marketing Automation categories, trailing only HubSpot Marketing Hub. 

Insider has made significant progress in the latest G2 reports, specifically with its inclusion in the two new categories, and also increasing its gap as a leader to pull further away from every vendor to the upper-right corner in the existing categories. In both new categories, Insider overtook all the vendors, including point solutions that deliver SMS and Site Search solutions, and the traditional marketing clouds that help brands transform their CX, to top the charts. With these expansions, Insider has portrayed itself as a vendor offering more than the point solutions in each category while also offering consolidation across 12+ native channels to drive more value for CX and marketing professionals worldwide. 

For the 8th consecutive year, Insider has outperformed all other vendors across these nine categories, including Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more. 

See the full comparison report of Insider x Braze x Bloomreach x Emarsys x CleverTap x MoEngage

Ranked as the #5 software product globally in G2’s quarterly reports

In the Spring’24 reports, Insider was recognized in The Top 5 software products with the most #1 rankings in reports, climbing up 5 spots to be placed alongside other software legends like Google, HubSpot, and

Insider’s Ambitious Product Roadmap Recognized with Highest Score of 98/100

Insider’s mission has always been to develop industry-first solutions that anticipate and solve marketers’ biggest frustrations and challenges before they arise. It has earned its reputation for being a first-mover, always incorporating the latest technologies and capabilities, including its reputation as a disruptive AI leader for over a decade. Focusing on product excellence has earned Insider a reputation for being a first-mover, always incorporating the latest technologies and capabilities and making them available before any other vendor. 

Insider received the highest score of 98/100 of any vendor for its visionary product roadmap, with customers believing that Insider’s product development is headed in the right direction. Insider also received a perfect user satisfaction score of 100/100, with 96% of their customers willing to recommend them to prospective customers. 96% of respondents also believe the product is easy to use, helping marketers and brands drive ROI up to 3X faster than all other vendors.

It’s not only users who are recognizing their reputation for innovation. Recently, Gerry Murray, Research Director, Marketing and Sales Technology, IDC, commented, 

The big names in the market no longer have a decisive technological advantage, which is symptomatic of a mature market. In fact, the group of disruptors led by platforms like Insider are either at or above technical parity with the conventional solutions”.

Some of Insider’s major developments from the past year include the launch of Sirius AI™, Insider’s Generative AI solution, Conversational CX and enhancements to Eureka, Insider’s AI-native site search solution, and the Customer Data Platform (CDP)

Insider’s ground-breaking updates in Sirius AI™, the world’s most comprehensive AI solution for CX and Marketing, will help brands achieve higher productivity while driving more revenue and ROI. Insider’s patent-pending AI solution helps marketers benefit from the combined power of generative, predictive, and conversational AI to uncover new revenue opportunities and scale marketing efforts at an unprecedented enterprise scale.

Insider enables brands to enhance their CX with AI-native, two-way conversations to market, sell, and support users via channels like WhatsApp Commerce, WhatsApp Flows, and chatbots. Insider delivers data-driven, contextual, automated conversations in line with your brand to engage leads, drive conversions, and boost loyalty. It helps brands build conversational experiences for marketing, commerce, and support use cases across the customer journey. 

Insider’s AI-powered instant site search and merchandising tool, Eureka, redefines online experiences and boosts product discovery by recommending relevant products based on past and predicted user behavior for the user’s search query. 

Insider’s AI-native Customer Data Platform (CDP) helps enterprise-level brands consolidate siloed data from different sources, including online and offline data, to orchestrate cross-channel customer experiences. 

“We were impressed with Insider’s commitment to innovating in the Customer Experience space. Moreover, its global footprint allows us to have a consistent experience globally. Insider’s product suite is robust.” — Director – Global Marketing Office at Samsung

#1 SMS Marketing Software with 87% 5-star reviews

This quarter, Insider extended its #1 leadership to SMS Marketing, emerging as the top choice for marketers using an SMS Marketing platform. With an overall score of 87/100, Insider has outperformed all the vendors in the SMS Marketing category, from point-solutions to multichannel marketing vendors, including Attentive, Birdeye, Bloomreach, Close, EZTexting, Klaviyo, Podium, and SlickText. 

Insider’s SMS Marketing can easily be integrated into your omnichannel customer journeys to boost conversion rates by more than 60%. Offering 60+ pre-approved message templates that help marketers craft personalized messages easily, SMS can be used for various campaign types, including promotional campaigns, transactional notifications, and bulk SMS. The AI-powered optimization capabilities help marketers target the right user segments at the right time and craft engaging copies to maximize engagement.  

Insider scored the highest (95/100) in capabilities like Bulk SMS, Automatic URL Shortener, Personalization, Automation, SMS Scheduling, MMS, Reporting, and more. 

“Our main aim was to target our messaging-first audience with channels like SMS and WhatsApp. We’ve been running some revenue-driven campaigns like price alert, replenishment, and back-in-stock campaigns that have helped us with increase revenue and sales.” — Ecommerce Director at Slazenger

Top E-commerce Search Software Leader 

Insider’s instant site search solution, Eureka, includes capabilities for product discovery and merchandising for search and category pages. With the developments made to the search and merchandising capabilities of Eureka, Insider also entered the E-commerce Search category and within no time has catapulted to the top of the charts to become a top key leader. Despite being the first time, Insider has raced clear of most e-commerce search vendors, including Algolia, Bloomreach, Coveo, Klevu, Netcore Unbxd, Searchanise, and Searchspring. 

Eureka redefines online experiences and boosts product discovery by recommending relevant products based on past and predicted user behavior for the user’s search query. Eureka also allows marketers and merchandisers to boost the performance of their search results and category pages by manually re-arranging the listings with drag-and-drop merchandising. 

Insider scored the highest (97/100) in search capabilities like Indexing, Product Catalog Information, Personalization, Recommendations, Ranking and Relevancy, Merchandising,  and more. 

“Eureka’s AI-powered Search Recommendations stood out. It tailored search outcomes for every shopper based on their previous interests and anticipated behaviors. This enhanced the CX and had a positive impact on our sales.” — App and Growth Lead at DeFacto

#1 Customer Data Platform with a Score of 99/100

With an overall score of 99/100, Insider has taken the #1 Leadership spot in the Customer Data Platform category, outscoring all other vendors, including Bloomreach (85/100), Fullstory (75/100), Klaviyo (79/100), SAP CDP (67/100), Segment (80/100), and Treasure Data CDP (73/100).

Insider’s AI-native Customer Data Platform (CDP) helps enterprise-level brands orchestrate customer experiences by connecting and consolidating siloed data from multiple offline and online sources, including CRM data. It goes beyond data unification to help marketers leverage data to create personalized experiences across 12+ channels based on each user’s behavior, interests, and preferences. 

Insider scored 97/100 for Integration capabilities—10% higher than the industry average, thanks to out-the-box integrations with data warehouses like Snowflake and Amazon Redshift, Reverse ETL tools like Hightouch, and analytics platforms like Amplitude and Mixpanel. Insider helps brands connect data between multiple platforms, gain a single view of the customer, and put customer data into action, creating seamless and personalized customer experiences across the broadest number of channels. With Insider, brands can import and export data across a trusted ecosystem of connectors and integrations across 20+ categories, including CRM, Analytics, Ads, Email, SMS, Social platforms, Chat, and more.

It’s not only users who rate Insider highly. Insider was also named the #1 Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users. Vendor Assessment. The IDC report recognizes Insider as a “robust yet intuitive platform that helps marketers achieve a 360-degree customer view and powers customer journey analytics, orchestration, and personalization.“

“We’re using Insider’s best-in-class customer data platform and action layer to craft personalized experiences that reach customers where they want our brand to be.” — Marketing Director at Renault 

#1 Personalization Software with a Score of 99/100

Insider is the #1 leader in all three personalization categories: Personalization Software, Personalization Engines, and E-commerce Personalization. With an overall score of 99/100, Insider clearly outranks all other vendors like ActiveCampaign for Marketing (89/100), Bloomreach (72/100), Braze (73/100), Duda (76/100), Iterable (83/100), Klaviyo (81/100), MoEngage (71/100), Moosend (79/100), and WebEngage (69/100). Insider also scored the highest (97/100) in key capabilities that users care about, including Customer Profiles, Behavioral Targeting, A/B Testing, Optimization, Templates Library, Marketing Campaigns, Triggered Messages, Personalized Messaging, Web and Mobile Personalization, Guided Selling, and Product Recommendations. 

Marketing, CRM, and eCommerce professionals love Insider for its personalization capabilities across different platforms. It empowers brands to create seamless experiences across desktops, mobile devices, and tablets. Insider helps brands deliver AI-powered product recommendations, improve product discovery with social media-like experiences, and personalize search results

Last year, Insider was also named a Leader in the 2023 Gartner Magic Quadrant™ for Personalization Engines for the third year running, with the highest scores in all three personalization use cases: Marketing (3.99/5.0), Digital Commerce (4.11/5.0) and Services and Support (3.94/5.0). In addition to its presence as a Leader in the Magic Quadrant, Insider was also recognized as a 2023 Gartner Peer Insights™ Customers’ Choice for Personalization Engines with the Highest Overall Rating of 4.8/5 earlier this year. 

“With Insider’s powerful AI, we were able to engage our users with more relevant and personalized offers. We saw an increase of 25% in our conversion rate in just one week.” — Digital Marketing Director at Watsons

#1 Mobile Marketing Software with a Score of 98/100

With an overall score of 99/100 for Mobile Marketing, Insider is leaps ahead of all other Mobile Marketing vendors like AppsFlyer (74/100), Attentive (78/100), Bloomreach (63/100), Braze (95/100), CleverTap (83/100), Iterable (77/100), and MoEngage (74/100). Insider scored the highest (96/100) in capabilities like Segmentation, Optimization, Push Notifications, Email Marketing, Bulk SMS, Coupons and Promotions, and Dashboards. 

Insider continues to develop industry-leading mobile solutions for brands looking to capitalize on a new generation of consumers seeking convenience, immediacy, and conversational experiences across mobile channels like In-app, App Push, SMS, WhatsApp, and Email

“Insider’s personalization suite for the web and mobile have been amazingly efficient in helping us offer a sensible, customer-focused experience that our customers love and spread the word about.” — Digital Operations Director at  IKEA

#2 in Marketing Automation and Customer Journey Analytics

Insider has accelerated to the #2 position in the Marketing Automation rankings, with any vendor’s highest progression, and has topped the charts in the Momentum Report. With an overall score of 90/100, Insider is ahead of all Marketing Automation vendors except only HubSpot Marketing Hub: including ActiveCampaign for Marketing (89/100), Bloomreach (72/100), Braze (85/100), CleverTap (76/100), Iterable (78/100), Klaviyo (77/100), MailChimp All-in-one Marketing Platform (83/100), and MoEngage (71/100). Insider scored highest (98/100) in capabilities such as Integrations, Segmentation, A/B Testing, Customization, Email Marketing, Performance, and Reliability in Marketing Automation. 

Insider’s omnichannel journey orchestration solution, Architect, helps brands create orchestrated and connected customer journeys across 12+ channels to target the right users with advanced segmentation capabilities and personalized content to drive higher conversions.

Global analyst, IDC also named Insider la Leader in their MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023, recognizing Insider for its impressive array of omnichannel marketing tactics, including email marketing, website personalization, push notifications, and In-App Messaging—all from a single platform. 

“Insider is a top tier marketing automation platform for winners which enabled seamless cross-channel marketing by personalizing experiences” — eCommerce Director at Slazenger