Insider Newsroom
October 12, 2023
Thailand’s Leading Brands, Including BBTV, Eucerin, and BigC celebrate impressive growth and major milestones in partnership with Insider
[BANGKOK, SEPTEMBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of Thailand’s best-loved brands, including BBTV, BigC, and Eucerin.
Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating up to 6 years of working together to drive growth.
“It’s a pleasure to celebrate such long-lasting partnerships with some of Thailand’s best-loved brands. Many of our customers have been with us for many years, in some cases up to five years in this region. Their trust and support is a huge testament to the power of our platform,” said Evgeniya Sermyagina, Partner Success Director of Russia and Thailand at Insider. “We built Insider to help make marketing feel more manageable, and to improve the day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”
Despite a weakening economy, Insider remains a driving force behind the success of many Thailand brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more
Some of Thailand’s best-loved brands are celebrating anniversaries and milestones with Insider, including BBTV who has worked with Insider for 5 years. Eucerin, for 5 years, and most recently BigC has partnered with Insider, in the last 4 years.
The success of marketing and customer experience initiatives launched by BBTV, BigC, and Eucerin is even more impressive in the face of the economic challenges currently faced by marketers worldwide.
Spotlight: BBTV
For BBTV, Insider played a monumental role in helping boost CTR on Mobile Web campaigns by 10.02%.
A representative of BBTV expressed his gratitude for Insider’s platform and support team, “Insider’s Customer Data Platform has proven to be an outstanding solution that revolutionized our data management. By seamlessly integrating data from diverse sources, it empowers us to consolidate and create unified customer profiles. As a result, we have enhanced our database and expanded our reach to a broader audience, thereby strengthening our marketing campaigns across various channels. Throughout our journey with Insider, the Customer Success team has been an invaluable asset. They have provided unwavering support during the onboarding process, and campaign setup, and have consistently offered innovative ideas for continuous improvement. Their dedication has played a pivotal role in our success.” he explained.
Spotlight: BigC
Thailand retail brand, BigC, is also celebrating its 4-year partnership with Insider, a close relationship that’s seen a 25% uplift in CR when we use the exit intent triggered cart reminder in our web suite. Insider’s local support team worked closely with the brand to understand its obstacles and concerns around time-to-value, addressing these potential issues with a comprehensive integration roadmap to ensure a seamless transition.
“We use a combination of some amazing products from Insider and one of the most successful ones for us has been the exit intent triggered cart reminder in their web suite. It resulted in a 25% uplift in CR for us. We also used their A/B testing feature and observed a 14.43% CR uplift from those campaigns. In addition to all this, their smart recommender is another great product that displays auto-optimized recommendations on all of our pages using AI. These recommendations help us with behavioral targeting, which has improved our AOV because of their relevance to each user’s preferences and behavior.” said the CRM & Marketing Automation Manager at BigC.
Spotlight: Eucerin
Insider also helped Eucerin build a successful personalization experience across all pages with an incredible Smart Recommender. Using Insider, the brand achieved 15X ROI using Insider’s strong suite of products. Over the past 5 years, Eucerin has continued to partner with Insider to elevate its omnichannel marketing strategy.
Ecommerce Manager at Eucerin said “Insider has allowed us to personalize our website across all pages with their incredible Smart Recommender. This product has, almost single-handedly, elevated the shopping experience on our website by providing personalized product recommendations driven by data. We really enjoy using their web and mobile suite as well to personalize other aspects of our website such as banners. In one campaign with a cart reminder banner, we were able to achieve a conversion rate of 33%. This was a pretty exciting result for us.”
Insider’s advanced suite of solutions has become the backbone of Thailand brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, and growth and making entire teams more productive and efficient.
Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.
Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN
