Philippines’s Leading Brands, Including Lenovo, Allianz, and BBVA celebrate impressive growth and major milestones in partnership with Insider

[MANILA, SEPTEMBER 2023] – Insider, the industry-leading marketing platform for building individualized, cross-channel customer experiences, is delighted to celebrate milestone partnerships and their latest achievements with some of the Philippines’s best-loved brands, including Lenovo, Allianz, and BBVA. 

Trusted by over 1,200 global brands—including one-third of Fortune Global 500 brands—Insider recognizes the value of each impressive client milestone and is proud to join partners in celebrating up to 5 years of working together to drive growth. 

“It’s a pleasure to celebrate such long-lasting partnerships with some of the Philippines’s best-loved brands. Many of our customers have been with us for many years, in some cases up to, five years in this region. Their trust and support is a huge testament to the power of our platform,” said Jack Nguyen, VP of Growth of SEA at Insider. “We built Insider to help make marketing feel more manageable, and to improve the day-to-day life and productivity of marketers worldwide. The long-lasting nature of these relationships highlights the value our platform brings, and witnessing our clients drive continuous growth and revenue is great to see.”

Despite a weakening economy, Insider remains a driving force behind the success of many Philippines brands, spanning retail, eCommerce, financial services, telecommunications, media, and travel. Insider’s extensive platform empowers brands to boost revenue with seamless customer experiences across the widest number of channels, including web, mobile app, email, SMS, site search, WhatsApp, and more

Driving growth for the Philippines’s best-loved brands – Lenovo, Allianz, and BBVA

Some of Philippino’s best-loved brands are celebrating anniversaries and milestones with Insider, including Allianz who has worked with Insider for 7 years. Lenovo, for 3 years, and most recently BBVA which has partnered with Insider, in the last 2 months.

The success of marketing and customer experience initiatives launched by Allianz, BBVA, and Lenovo is even more impressive in the face of the economic challenges currently faced by marketers worldwide.

What our customers say: 

Spotlight: Lenovo

For Lenovo Insider played a monumental role in helping increase add-to-cart click rate by 8%.

Lenovo’s Director, the eCommerce Department, expressed his gratitude for Insider’s platform and support team, “With the help of Insider’s account manager, we set up a campaign that would move users down the purchase funnel, ultimately leading users to convert. With Insider, we can create meaningful interactions at multiple touchpoints which largely helped us strengthen our overall B2B customer experience strategy, while InStory enabled us to improve onsite engagement significantly with student users.” he explained.

Spotlight: Allianz

Also celebrating its 7-year partnership with Insider, Allianz has established a close relationship that has witnessed an enormous 80% opt-in rate via App Push Notifications since integration. Insider’s local support team worked closely with the brand to understand its obstacles and concerns around time-to-value, addressing these potential issues with a comprehensive integration roadmap to ensure a seamless transition.

Insider gives us the unified customer view we were searching for. The platform offers real-time server-to-server integration and an encrypted identification approach, which gives us the security and freedom to create precise AI-powered segments and use them to build better customer journeys,” said Marketing and Service Design Group Head of Allianz.

Spotlight: BBVA

Insider also helped BBVA build a successful omnichannel customer journey. Using Insider, the brand saw banking log-in rates increase by 21% with segmentation. Over the past 2 years, BBVA has continued to partner with Insider to elevate its omnichannel marketing strategy.

We’ve been able to create and engage our user control groups with high accuracy, improved engagement metrics, and conversion rates across our financial offerings. Running A/B tests to deliver better customer experiences and ensure good business results give us a lot of flexibility and precision,” said Sezin Gul Tanriverdi, Digital Sales Manager of BBVA
Insider’s advanced suite of solutions has become the backbone of BBVA brands, empowering them to harness the power of AI, machine learning, and personalization. These much-loved brands depend on Insider’s innovative technology to create personalized customer experiences, fueling revenue, and growth and making entire teams more productive and efficient.

Outperforming vendors worldwide, Insider has been recognized and celebrated by multiple leading analysts. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has also been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. The platform is ranked #1 Leader by G2 across multiple categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization

Looking forward

Insider will continue developing industry-leading products that drive profitability, growth, and revenue for its customers worldwide. Insider is thrilled to celebrate long-standing partnership milestones and is proud of the contribution its platform has made to the success of some of the world’s biggest brands.

Throughout Insider’s journey, its unwavering goal remains to support its partners in building successful marketing strategies that resonate with customers and drive results. Combining advanced technologies with a deep understanding of local markets has played a significant role in helping partners achieve exceptional results, create remarkable experiences, and build long-lasting partnerships that deserve celebrating.

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.

One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN