Insider, Loved By the UK’s Top Brands Like M&S, Samsung, and Clarins, Named #6 Best Software Product in the World Alongside Hubspot, Zoom, and GitHub

London, June 2023 – Insider, one centralized platform for delivering individualized, cross-channel customer experiences, today announced it has been recognized as the #6 best software product in the world by G2, the largest and most trusted software marketplace, trusted by more than 80 million people annually—including employees at all Fortune 500 companies.

Trusted by some of the UK’s best-loved brands, including Marks & Spencer, Samsung, and Clarins, Insider was named #6 Best Software Product by G2, with the most #1 rankings of any software, placing the company alongside legendary vendors like Hubspot,, Zoom, and GitHub. Insider’s exceptional performance and outstanding user satisfaction score have rated it one of the best products in the world.

Insider was named #6 Best Software Product by G2

Insider also recently announced its latest investment of $105 million—taking Insider’s total funding to $274 million. These latest funds will be used exclusively to accelerate Insider’s M&A strategy to build upon the company’s existing technology and capabilities and position Insider even higher up the list. 

We are immensely proud to be acknowledged by G2 as one of the world’s best products,” said Matt Markham, UK Country Manager at Insider. “This achievement would not have been possible without the continuous support from our incredible customer base in the UK. With their feedback and trust, we will solidify our position as the undisputed leader in customer experience, build on our market-leading solution to better serve our customers, deliver more value, and solve marketers’ biggest frustrations and challenges.” 

Insider has been named as #1 leader for six years in a row in categories like Customer Data Platforms (CDP), Personalization Software, Mobile Marketing, Personalization Engines, Customer Journey Analytics, E-commerce Personalization, and Marketing Automation. Insider’s scores surpassed other vendors, including Braze, Klaviyo, Bloomreach, CleverTap, and MoEngage.

See a full comparison report of Insider x Braze x Klaviyo x Bloomreach x Emarsys x MoEngage

#1 Product With Localized Customer Support

In addition to Insider’s award-winning product, G2’s Spring’23 Report recognized Insider’s User Satisfaction Score as 98/100—the highest in the market, largely driven by Insider’s local account management.

Achieving such high levels of customer satisfaction relies on more than a winning product….though it does help. At Insider, we pride ourselves on providing our customers with gold-standard customer service in every interaction,“ said Annabelle Bottomley, UK Customer Success Director at Insider. “With local Account Management and Customer Success Teams based here in the UK, coupled with 24/7/365 customer support, our customers benefit from global scale, paired with local expertise. This unique combination allows Insider customers to gain an edge over their competitors, especially in light of such strong economic headwinds.” 


“We can easily say that Insider’s products are some of the most effective out there. Their technology is brilliant with predictions that are bound to surprise you with their accuracy. We also love the competent team that has been available for us throughout our experience with Insider, helping us with our doubts and coming up with new ideas and suggestions frequently to maximize our ROI from using Insider.”

Marketing Leader, Avon  | CHECK OUT THE REVIEW

Exceptional Personalization Capabilities 

Insider has topped the charts in personalization features like Personalized Recommendations (96/100), Triggered Messaging (98/100), Coupon & Promotions (96/100), Optimization (97/100), and A/B Testing (98/100).

To help marketers create and launch campaigns faster and more efficiently, Insider continues to expand its pre-built template library channels, like on-site, Mobile App, Email, WhatsApp, and SMS. 


“Insider’s recommendation tool is the most powerful that I’ve seen so far, the results are immediate and highly effective in improving customer engagement. A range of ancillary tools further enhance customer experience on web and mobile web. We love the ease of use and the results from using the platform. The platform leaves us with zero IT dependency, I highly recommend this platform for others looking to optimize their UX.”

Ecommerce Manager, Fila | CHECK OUT THE REVIEW

Fastest Time To Value and Lowest Total Cost of Ownership 

Now more than ever, marketing leaders need to simplify and consolidate their tech stack to drive more ROI and value. With Insider, marketers can connect data and deliver personalized experiences which drive real-time revenue from a single powerful platform that delivers the fastest Time To Value (TTV) and lowest Total Cost of Ownership (TCO),


“11X ROI achieved with Insider’s omnichannel marketing [solution]. All the campaigns 

on different products can be activated from a single panel…Their Account Management team has also been of great support in helping us set up high-performing campaigns.

Digital Marketing Lead, Lego | CHECK OUT THE REVIEW

Customer Spotlight

Insider recently published a success story with Seasalt of Cornwall where they helped the brand boost engagement and conversion rates, and generate more than £650K incremental revenue in just 90 days.

What’s next for Insider in the UK?

Insider is making remarkable strides in the UK, empowering some of the country’s best-loved and recognized brands to deliver individualized, cross-channel customer journeys. With a deep understanding of the region’s unique dynamics and consumer preferences, Insider looks forward to continuing to support our impressive customer base, which includes Le Creuset, Seasalt of Cornwall, and Bugaboo with tailored strategies and localized support. 

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (e.g., WhatsApp).