Insider, Loved By Indonesia’s Top Brands Like Telkomsel, IKEA, and Garuda, Named #6 Best Software Product in the World

Jakarta, June 2023 – Insider, one centralized platform for delivering individualized, cross-channel customer experiences, today announced it has been recognized as the #6 best software product in the world by G2, the largest software marketplace, trusted by more than 80 million people annually—including employees at all Fortune 500 companies.

Trusted by some of Indonesia‘s best-loved brands, including Telkomsel, IKEA, and Garuda, Insider was named #6 Best Software Product by G2, with the most #1 rankings, placing the company alongside legendary vendors like Hubspot,, Zoom, and GitHub. Insider’s exceptional performance and outstanding user satisfaction score have rated it one of the best products in the world.

Insider was named #6 Best Software Product by G2

Insider also recently announced its latest investment of $105 million—taking Insider’s total funding to $274 million. These latest funds will be used exclusively to accelerate Insider’s M&A strategy to build upon the company’s existing technology and capabilities and position Insider even higher up this list. 

We are immensely proud to be acknowledged by G2 as one of the world’s best products,” said Harris Naga Putra,  Country Manager for Indonesia at Insider. “This achievement would not have been possible without the continuous support from our incredible customer base in Indonesia. With their feedback and trust, we will solidify our position as the undisputed leader in customer experience, build on our market-leading solution to better serve our customers, deliver more value, and solve marketers’ biggest frustrations and challenges.” 

Insider has been named as #1 leader for six years in a row in categories like Customer Data Platforms (CDP), Personalization Software, Mobile Marketing, Personalization Engines, Customer Journey Analytics, E-commerce Personalization, and Marketing Automation. Insider’s scores surpassed other vendors, including Braze, Klaviyo, Bloomreach, CleverTap, and MoEngage.

See a full comparison report of Insider x Braze x Klaviyo x Bloomreach x Emarsys x MoEngage

#1 Product With Localized Customer Support

In addition to Insider’s award-winning product, G2’s Spring’23 Report recognized Insider’s User Satisfaction Score as 98/100—the highest in the market, largely driven by Insider’s local account management.

Achieving such high levels of customer satisfaction relies on more than a winning product….though it does help. At Insider, we pride ourselves on providing our customers with gold-standard customer service in every interaction,“ said Donny Namora, Customer Success Director for Indonesia at Insider.With local Account Management and Customer Success Teams based here in Indonesia, coupled with 24/7/365 customer support, our customers benefit from global scale, paired with local expertise. This unique combination allows Insider customers to gain an edge over their competitors, especially in light of such strong economic headwinds.” 


“We met with a lot of different companies before working with Insider, but no support team came close. Insider’s support team is attentive and has global experience and local expertise, which is exactly what we needed. In addition to this, the technology is easy to use and integrate and meets all of our needs. We can say that Insider won our hearts as the best platform with the most amazing team.” 

Marketing Leader, Viettel Telecommunication  > CHECK OUT THE REVIEW

Exceptional Cross-Channel Capabilities 

Insider has topped the charts in personalization features like Personalized Recommendations (96/100), Triggered Messaging (98/100), Coupon & Promotions (96/100), Optimization (97/100), and A/B Testing (98/100).

To help marketers create and launch campaigns faster and more efficiently, Insider continues to expand its pre-built template library channels, like on-site, Mobile App, Email, WhatsApp, and SMS., to help deliver seamless feeling cross-channel experiences.


“Insider’s Architect worked extremely well in helping us engage our shoppers across different channels across the customer journey. As an e-commerce company, it is challenging to treat each client according to their preferences as every user on our website has different demands and interests. However, Architect’s AI capability worked end-to-end with our team and enabled us to better service our customers. Previously, our consumers weren’t able to relate to our recommendations but since the Architect did the job of understanding our customer’s behaviors, we are able to build a more tailored approach for each user, and they are delighted with the content shown to them.”

E-commerce Lead, Levi Strauss & Co. > CHECK OUT THE REVIEW

Fastest Time To Value and Lowest Total Cost of Ownership 

Now more than ever, marketing leaders need to simplify and consolidate their tech stack to drive more ROI and value. With Insider, marketers can connect data and deliver personalized experiences which drive real-time revenue from a single powerful platform that delivers the fastest Time To Value (TTV) and lowest Total Cost of Ownership (TCO),


“11X ROI achieved with Insider’s omnichannel marketing [solution]. All the campaigns 

on different products can be activated from a single panel…Their Account Management team has also been of great support in helping us set up high-performing campaigns.

Digital Marketing Lead, Lego > CHECK OUT THE REVIEW

Customer Spotlight

Insider recently published a success story with Hypermart about how they helped Hypermart supercharge its email performance and contribution to growth and revenue through a collaborative partnership. Against several tech vendors, Insider was selected thanks to its advanced Email Capabilities including AMP for Email, Advanced Segmentation, and Gamified Templates. The results include a 13% increase in Email Open Rates and significant growth from email as a channel. 

Discover the story

What’s next for Insider in Indonesia?

Insider is making remarkable strides in the APAC region, empowering some of Indonesia‘s best-loved and recognized brands to deliver individualized, cross-channel customer journeys. With a deep understanding of the region’s unique dynamics and consumer preferences, Insider looks forward to continuing to support our impressive customer base, which includes Hypermart, with tailored strategies and localized support. 

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps, such as WhatsApp.