Insider named a Cool Vendor in Multichannel Marketing by Gartner

Nicolas Algoedt

May 22, 2019

Nicolas Algoedt

May 22, 2019

We are excited to announce that Gartner has named Insider as a Cool Vendor in Multichannel Marketing for 2019. Gartner’s cool vendor report highlights interesting, new and innovative vendors, products and services. We have always believed in building a company and a platform that is truly disruptive in nature and being named in this report is a strong affirmation of our vision.

Table of Contents
  1. Why “Cool”?

  2. Driving Growth for 450+ Top Brands Across the Globe

  3. What’s next?

Why “Cool”?

According to the report, Insider’s Growth Management Platform is cool since it “fuses marketing and advertising technology to enable multichannel campaign execution across web [desktop & mobile], mobile apps, messaging platforms, digital advertising networks and email channels.” The report also highlights that Insider “combines a foundational customer data layer with customer insights and campaign execution in a unified platform in a way that incumbent multichannel marketing hubs have struggled to do”.

The coverage here perfectly sums up two things that really define Insider’s Growth Management platform.

Firstly, our capabilities provide the ability to personalize communication across all the major channels used by marketers. We cover the entire range of spectrum from the traditional channels like Email and Desktop Web Personalization to a highly tailored solution for Mobile Web and Apps to a disruptive product for Ads and acquisition. We have also recently expanded our suite to cover Messaging Apps like WhatsApp Business API and Facebook Messenger.

“Leveraging integrated customer data to drive multichannel marketing” is a major hurdle for most marketers.

Secondly, we have always architected the platform grounds up to serve the core need of every modern marketer, which is to leverage data. The report also suggests that 58% of brands feel that “Leveraging integrated customer data to drive multichannel marketing” is a major hurdle for them. Insider’s GMP combines a robust first party data layer that combines several aspects of user profiles like their demographics, visit and purchase history, products, carts and practically every single interaction across channels with strong integrations with all the popular technologies in your marketing stack. This enables you to build native profiles out of the box for both logged in and anonymous users with the same efficiency and ease. And since our core focus has been marketers since our inception, every feature is built with the intention of reducing IT dependency and making the marketers self sufficient.

Driving Growth for 450+ Top Brands Across the Globe

We have been working with more than 450+ enterprise brands across the globe and helping them drive growth across the funnel from Acquisition to Activation, Revenue and Retention.

Samsung, a global leader in consumer electronics, used Insider Growth Management Platform to build a multi-channel customer experience delivery strategy. Designing experiences across channels including Desktop Web, Mobile Web and Web Push Samsung observed double digit percentage uplifts in conversion rate. Read Samsung success story here.

“Insider helped us deliver highly-tailored experiences across our digital channels and improve our conversion rates significantly, reaching as high as 275%.”

Barış Gökpınar
Chief Marketing Officer

Carrefour, a hyperlocal, multi-format and omnichannel retail group achieved a Conversion rate uplift of 350% with Web Push notifications. Read Carrefour success story here.

“Insider has enabled us to implement ideas quickly and effectively, which is essential to our promise of delivering an interactive and responsive brand experience. Also, in the past few months that we have worked with Insider, we have always been able to reach out to them and communicate to resolve any issues that we come across. Insider’s growth consultants suggested groundbreaking ideas to us, like the push-based cart recovery scenario which got us a conversion uplift of 350%. We knew that Insider’s platform is a one-stop solution for all our online activities. Insider is a continuously evolving all-in-one marketing platform that allows us to access the latest technology – a great tool for anyone looking to create impactful customer experiences!”

Michael Chen (陳致傑)
E-Commerce Manager (電子商務經理)

For how we have been helping top brands across industries drive growth, you can read our success stories here.

What’s next?

Our CEO and Co-founder Hande Cilingir, highlighted our focus for 2019 in her blog, A year in review & the way we see it in 2019: AI, CDPs, Mobile, Data Privacy & More. Staying true to our belief of making every marketer’s life easier and making a brand’s communication more powerful, we will be focusing on three key things:

  • Building products for the Mobile-first, Messaging-first world. We have always been ahead of the curve in building products for Mobile and Messaging Apps. We launched support for WhatsApp Business API to help enterprise brands communicate at scale with their users on WhatsApp. We also launched Maven, an AI backed product discovery solution that helps businesses deliver a new way for their users to discover products on the mobile web.
  • Email Marketing 2.0 is just around the corner. We have been thinking deeply about how Email marketing is being done currently and we will soon be launching our completely new and reimagined Email marketing platform. Insider’s approach to Email combines everything from growing subscribers to sending triggered emails to delivering recommendations and to finally building workflows. Stay tuned.
  • We will continue to invest in strengthening our Customer Data Platform (CDP) by building more standard connectors to technologies in your regular marketing tech stack like DMP, Analytics and many more. This will enable driving hyper-personalized experiences across your digital channels.
  • Bringing AI to optimize acquisition channels and making AI accessible to marketers has always been one of our core focus areas. Our products like Predictive Ad Audiences have been proven to boost Return on Ad Spend (ROAS) by using audiences created by Machine Learning. Our new product in 2019 will reinvent the way shopping and dynamic remarketing campaigns are executed today. With a mix of predictive segments and recommendations, we think it will be the next big thing in propelling acquisition from advertising channels.

Learn more by visiting our page here.

If you want to learn more about Insider Growth Management Platform, drop us a line at and one of our Growth Consultants will get in touch with you.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Nicolas is VP of Marketing EMEA at Insider. Passionate about new technologies and e-commerce, Nicolas has held various position at leading e-commerce and tech companies including Groupon, Microsoft and Bwin.