Apr 23, 2024
Apr 23, 2024
The ability to unify, analyze, and use customer data is essential for airlines, as well as travel and hospitality brands that want to stand out from the competition and exceed their customers’ expectations. Insider is an ideal customer data platform (CDP) for achieving that due to its:
In this guide, we’ll explore how Insider’s enterprise CDP can help you unify your customer data and activate it across 12+ channels, including your website, mobile app, and
Airlines and travel companies (airBaltic, Pegasus, Picniq), telecommunications brands (Vodafone, Inea, Circles.life), retailers (Avon, Mac Cosmetics, Clarins), and many others use Insider to unify their customer data, segment audiences, and deliver personalized experiences across 12+ channels.
To see how Insider can benefit your business, book a demo with our team or try the platform yourself.
Omnichannel identity resolution for accurate, 360-degree customer views
Segmentation for accurate customer targeting
Behavioral analytics for granular customer insights
Built-in activation channels, personalization tools, and automation capabilities
Best-in-class customer support for fast implementation and ROI
How 3 airlines and travel brands used Insider to unify data, boost conversions, and generate revenue
Unify your customer data and deliver individualized experiences with Insider
Insider’s CDP is built to aggregate data from any online or offline source — including CRMs, CMSs, point-of-sale devices, analytics platforms, customer service tools, and much more.
The most important result of this process is getting clear and reliable 360-degree profiles of all your customers. These profiles can serve as a foundation for all your marketing efforts, as they contain everything all relevant information about your customers, including:
Each profile gets automatically updated when customers interact with your brand at branch offices or across digital channels like your website, mobile app, email, and so on. This helps you understand your customers even better over time.
Our CDP even creates unified profiles of all anonymous visitors who browse your site without leaving any contact information. This gives you the ability to tailor the on-site experience to them (i.e., anonymous visitor personalization), which drastically reduces the time and resources required to turn anonymous visitors into leads and customers.
Lastly, our CDP stores this visitor data for 90 days, so you have plenty of time to convert them into paying customers. Unified data is stored for five years by default but that period can be extended depending on your needs.
Insider also comes with advanced segmentation capabilities for finding and targeting the right customers with your campaigns. You can use 120+ attributes, including traits, behaviors, and preferences across three different audience types:
Insider gives you plenty of tools for analyzing your data to get valuable insights into your customers’ behaviors, including:
These and other Insider behavioral analytics tools enable you to get a deep understanding of your customers and power your marketing strategy with reliable insights.
One of Insider’s biggest strengths is that it’s more than just a CDP. In fact, our platform supports a plethora of activation channels and personalization capabilities that most traditional CDPs don’t.
That’s why Insider is a leader in various categories based on reviews from customers and industry experts, including:
This means you can use Insider to unify your data, segment it, analyze it, and activate it — all with just one platform. Plus, our CDP comes at no extra cost when you’re using Insider’s personalization and automation capabilities.
Bringing all your channels under the same umbrella also drastically simplifies your workflows and reduces the total cost of ownership (TCO) of your martech stack.
Insider enables you to reach your customers where they’re at by supporting a variety of channels, including:
Of course, you don’t have to use all of Insider’s channels and capabilities right away. Many of our clients start with one or two channels and use cases — like website personalization and email marketing — then expand to other ones as they see the value Insider brings to their organization.
For example, here are a few ways you can use Insider to personalize key touchpoints in your customers’ journeys:
Again, these are just a few of the touchpoints you can personalize with Insider. For a more detailed look into this topic, check out our guide to achieving personalization at scale.
Reaching customers where they’re at has always been an essential part of an essential marketing strategy. However, in order to deliver a completely seamless experience, you also need to tie all channels into a cohesive experience, based on each customer’s needs and preferences.
Insider’s customer journey builder and marketing automation tool — Architect — enables you to do exactly that. You can use Architect to build all sorts of automated customer journeys, including:
All of this is controlled via the user-friendly drag-and-drop editor you see below. You can use it to select channels, set wait times, provide conditions that must be met before moving on to the next step, and much more.
Put simply, you can use Architect to deliver consistent experiences across all touchpoints that exceed your customers’ expectations and improve key metrics like engagement, revenue, and retention.
You can also analyze each campaign’s performance right in the journey builder or in a dedicated, fully customizable analytics dashboard.
We know from experience that setting up a CDP can be a long, difficult, and resource-intensive process. As a result, it usually takes months for companies to see any meaningful ROI from their investment.
That’s why we’ve invested a lot of time, effort, and resources into building the best implementation process and customer support team, which is why customers consistently rank Insider as the best CDP in terms of ease of setup, ease of use, and quality of support.
Our global, experienced teams ensure every Insider client:
Additionally, our platform’s Integration Hub lets you easily connect Insider to 100+ tools across 20+ categories with minimal reliance on technical teams. This means you can have Insider share essential data with other solutions in your ecosystem, including:
You can also connect to legacy systems and other sources using our flexible API.
As you can see, Insider is a versatile enterprise marketing platform that can be used for all sorts of use cases, beyond data unification, omnichannel resolution, and segmentation.
Here are three examples of airline and travel companies that used Insider to achieve key business goals using channels like onsite, email, online ads, WhatsApp, and more:
If you want more examples across different industries and use cases, check out all case studies on our website.
Insider is an ideal CDP for airlines and travel companies looking to:
Click here to book a demo with our team and learn how Insider can help you reach your business goals.
Written by
Katie Morley
Katie is an award-winning content marketer with over eight years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).