Success Story
How Pegasus gained a
93% increase in CVR and 17% increase in ROAS with Insider
Predictive Ad Audiences
Personalization
Social Proof
17%
increase
in ROAS
93%
increase
in CVR
Industry
Travel
Category
Personalization
Channels
Web
Soluitons
Predictive Ad Audiences
Social Proof
Insider has been an incredible platform for us. Integration into our existing web stack was mind-blowingly fast. Insider’s growth team immediately helped us identify the areas we needed to focus on to improve our margins. Plus, I really appreciate their know-how and expertise in the aviation industry, which proved to be exceptional given the results we got. In just 2 months, we achieved a 16% increase in return on ad spend and a 93% increase in conversion rate. In the low-cost airline sector, this is a significant improvement, especially when talking about improvements without any steep discounts or offers.”
Digital Acquisition and Growth Marketing Specialist
Executive summary
Pegasus was looking to maintain its position in the low-cost airline industry by investing in cost optimization tactics. It wanted to focus on online advertising to appeal to both new and existing customers. Thanks to Insider’s aviation industry knowledge and AI-powered platform, Insider was able to fully support Pegasus’ growth plans.
Insider helped Pegasus see results quickly by offering a range of ready-to-use customer segments via Predictive Ad Audiences (PAA). Insider also suggested using Social Proof, an on-site tool that shows what other people have viewed and purchased to incentivize customers to convert.
By investing in audiences who were more likely to make a purchase, Pegasus achieved a 17% increase in ROAS and a 93% increase in conversion rate.
About Pegasus
Since its inception in 1990, Pegasus has quickly become one of the largest low-cost airlines in Europe. With 20 years of experience in the airline industry and over 6,000 employees worldwide, Pegasus operates an affordable and flexible pricing policy that prioritizes quality and customer satisfaction at affordable costs.
Boosting ROAS by 17% with Insider’s
Predictive Ad Audiences (PAA)
The challenge
In the fiercely competitive low-cost airline industry, it was important for Pegasus to maintain a favorable return margin from its ad spend. It wanted to invest more heavily in online advertising to acquire new customers and generate more revenue from existing ones—but this required optimizing acquisition costs to stay within budget.
With Insider, we were able to extract more value from our acquisition channels using their growth management platform. In the few months we’ve worked together, Pegasus has been able to optimize user acquisition costs and ad spend by a great margin through Insider’s Predictive Ad Audience technology.”
Head of Digital Product and Growth Marketing
The solution
Pegasus tapped into Insider’s Predictive Ad Audiences (PAA), a solution that uses machine learning algorithms and AI to create ready-to-use segments based on the future behavior of visitors. Targeting only visitors most likely to make a purchase allowed Pegasus to create tailored experiences that improved its return on ad spend and boosted conversions.
Insider’s Predictive Ad Audiences (PAA) enabled Pegasus to easily identify customers who had a high likelihood of purchasing tickets, booking hotels, or planning future holidays and business trips. This helped Pegasus invest in specific audiences who were already interested and engaged, rather than marketing to everyone and wasting money.
The results
17%
increase
in ROAS
Achieving a 93% increase in CVR thanks to Insider’s AI-driven Social Proof solution
The challenge
As many customers purchase tickets via mobile devices, Pegasus wanted to help its customers make quicker and more informed decisions. It wanted to increase conversions on mobile and so was looking for a solution that was quick and easy to implement.
The solution
Insider’s growth consultants and aviation industry experts suggested enabling Social Proof on its mobile website. This would improve Pegasus’ overall revenue from ticket sales and provide customers with a more insightful experience.
Social Proof enabled Pegasus to display the number of seats left on a given flight, the number of repeated bookings that took place for a flight, and how many visitors had purchased a seat already to create a sense of urgency and encourage customers to convert.
The results
93%
increase in
mobile CVR
Looking ahead
As mobile traffic continues to rise, Pegasus is now looking to deliver a best-in-class, mobile-first experience to its customers. It will start using Insider’s Mobile App suite to further improve conversions.
In addition, Pegasus also has plans to use a wider range of Insider’s mobile marketing features to re-engage users with personalized ads on both Facebook and Google.
Favorite feature
Architect
Pegasus enjoyed Insider’s Predictive Ad Audiences (PAA) the most, as it allowed them to create AI-backed segments that were highly likely to convert, helping improve ROAS significantly.
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