Jul 4, 2024
AI for marketing is no longer just a possibility on the horizon—it’s here and it’s happening. That’s especially true when you look specifically at marketing.
According to one recent survey, 88% of marketing teams say they’re currently using or experimenting with AI for content personalization, chatbots, content production, product recommendations, and more.
A separate study found that an even more impressive 94.1% of marketers have started integrating AI into their processes. They also report that AI marketing automation is yielding positive results for sales, customer satisfaction, and the cost of marketing overhead.
So, for companies that want to stay competitive, AI is no longer something to keep an eye on—it’s something to take action on. And that’s exactly where an AI marketing strategy comes into play.
Looking back (and forward): The evolving landscape of AI in marketing
How to implement an AI marketing strategy
The best AI marketing strategies 2024
Get started with the best AI marketing automation platform: Insider
An AI marketing strategy uses artificial intelligence technology to improve or automate a variety of marketing tasks—such as analyzing customer data, predicting trends, or generating content—with the ultimate goal of improving the effectiveness of marketing campaigns.
AI-powered marketing has been a topic of conversation over the past few years, especially as the technology’s capabilities have continued to improve and, in some cases, even surpass human performance. Many experts point to AI as the “next Industrial Revolution” because of its incredible demand and potential impact.
McKinsey research shows that sales and marketing teams have led the charge in adopting generative AI specifically. But while generative AI in marketing is perhaps the most intuitive use case, it’s only the tip of the iceberg when thinking about how AI can streamline and support marketing efforts.
Hence the need for an AI marketing strategy to improve efficiency, personalization, and accuracy in marketing efforts. Yet the same McKinsey report shows that refining a strategy is an area where many organizations struggle. In fact, it’s the biggest challenge facing businesses that don’t currently consider themselves “AI high-performers.”
When the AI market is predicted to continue increasing at eye-popping levels over the next few years, hashing out an AI marketing strategy is quickly transforming from a competitive advantage to a crucial cornerstone on marketing teams.
Your marketing strategy needs to incorporate AI. But simply saying, “We’re going to use AI!” isn’t a strategy in and of itself. To develop an AI marketing strategy that’s as helpful and valuable as possible, you need to iron out the when, where, why, and how of leveraging AI for your marketing efforts.
As you build your strategy, focus on how you’ll use AI to support, streamline, or systemize the following:
Ultimately, the goal isn’t to cram AI into your strategy for the sake of using advanced technology. Rather, it’s about looking at your strategy and existing efforts to determine how AI can make them even better.
Like any other change or improvement, implementing your AI strategy will require some larger shifts to your processes, workflows, and even your technology.
That can feel jarring and daunting, but it’s easier for teams to manage if they feel confident about the direction and the steps you’re taking. So before implementing your new marketing strategy, take the time to:
Looking for the best AI for marketing strategy? There isn’t one approach that reigns supreme—it depends on your unique goals and the makeup of your organization.
But with that said, there’s nothing wrong with gathering a little creative inspiration. So, we’ve rounded up a few of the many ways you can leverage AI to improve and streamline your marketing tactics. You can use AI to help with:
It’s tough to overstate the importance of personalization in marketing with AI, which allows you to deliver what your customers need when they need it. By analyzing user preferences and behavior, you can offer tailored recommendations and personalized content, which increases engagement and drives conversions.
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Wish you could get directly inside your customers’ heads? Predictive analytics is the next best thing. AI can use customer data to anticipate their needs and behaviors so you can target them with more relevant and effective marketing campaigns.
Conversational AI for customer experience is a growing focus area. Using AI-powered chatbots and voice assistants, businesses can engage customers in human-like, two-way conversations, offer personalized support and assistance, and provide a top-notch customer experience.
Engage customers in human-like, instant two-way conversations on channels like WhatsApp and Facebook Messenger with Insider
When a whopping 71% of consumers expect companies to deliver personalized interactions, AI can help with creating highly personalized email campaigns with dynamic content and subject lines that automatically appear in the customer’s preferred language.
Your customer experiences aren’t static. AI can respond to customer actions and behaviors and auto-complete their journey paths in real time to yield the highest engagement and the best results.
AI offers a huge boost to both the effectiveness and efficiency of your marketing efforts. When you’re ready to find the right technology partner, look no further than Insider.
Insider combines predictive, conversational, and generative AI for customer experiences that boost loyalty and drive conversions. Put simply, it’s the most comprehensive AI tech stack for customer experience and marketing teams.
Insider’s AI solution is called Sirius AI™ and it offers marketing teams end-to-end customer experience automation. Here are a few of the standout features and capabilities you’ll find with Sirius AI™:
Insider’s patent-pending AI solutions help brands boost productivity by leveraging the combined power of generative, predictive, and conversational AI.
Looking forward, AI in marketing isn’t a bandwagon. On the contrary, it’s bound to be the bedrock of marketing teams that want to improve effectiveness while also boosting their efficiency.
Insider can help. Get started today.
Written by
Katie Morley
Katie is an award-winning content marketer with over eight years of experience in content strategy, development, and copywriting. As Global Content Director at Insider, she currently oversees content strategy across 26 regions. Fun fact: Katie read 64 books last year (for which she owes a long commute and two week-long holidays where she spent approximately six hours a day with her nose in a book).