Insider Newsroom
March 19, 2024
Insider Recognized as a Gartner®Peer Insights™ Customers’ Choice for Personalization Engines 2023 with the Highest Overall Rating of 4.8/5
Insider, a single platform for building individualized, cross-channel experiences, enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences on autopilot, powered by Generative and conversational AI. Insider is trusted by 1,200+ leading enterprise companies and high-growth startups, including Samsung, Coca-Cola, GAP, Marks & Spencer, Virgin, Burger King, Toyota, Santander, Vodafone, Madeira Madeira, Adidas, Singapore Airlines, CNN, Lenovo, and many more, to help global brands accelerate growth and deliver the fastest time to value.
Insider today announced its recognition as a Customers’ Choice in the 2023 Gartner Voice of the Customer for Personalization Engines report, with the highest overall customer rating (4.8/5) as of February 15, 2024. Having been a Leader in the Gartner® Magic Quadrant™ for Personalization Engines for the past three years, Insider earned this additional distinction of being recognized as a Customers’ Choice on Gartner® Peer Insights™ — coming directly from the reviews of customers who have used Insider and seen strong ROI.
According to the report, “Gartner defines Personalization Engines as technology that enables marketing professionals to identify, set up, conduct, and measure the optimum experience for an individual based on knowledge about them, their intent, and their context. Personalization engines apply context about individual users and their circumstances to select, tailor, and deliver relevant messaging such as content, offers, and other interactions through digital channels supporting three use cases: Marketing, Digital Commerce, and Services and Support.”
As the report states, “The ‘Voice of the Customer’ is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision-makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process, as it focuses on direct peer experiences of implementing and operating a solution. In this document, only vendors with 20 or more eligible published reviews (and 15 or more ratings for “Capabilities” and “Support/Delivery”) during the specified 18-month submission period are included. Reviews from vendor partners or end users of companies with less than $50M in revenue are excluded from this methodology.”
Vendors placed in the upper-right quadrant of the “Voice of the Customer” quadrants are recognized with the Gartner Peer Insights Customers’ Choice distinction, denoted with a Customers’ Choice badge. The recognized vendors meet or exceed both the market average Overall Experience and the market average User Interest and Adoption. The Gartner® Peer Insights™ Customers’ Choice distinction is based on feedback and ratings from end-user professionals with experience with the product or service. You can see the full “Voice of the Customer” methodology here.
Insider has always developed solutions that anticipate and solve marketers’ biggest frustrations, even before they arise. This focus on product excellence has earned Insider One a reputation for being a first-mover, always incorporating the latest technologies and capabilities and making them available before any other vendor.
“I believe this recognition as a Customers’ Choice, along with being a Leader in Gartner Magic Quadrant for Personalization, three years in a row, is a testament to our bold vision and the ability to execute and deliver on the vision,” said Hande Cilingir, Co-Founder and CEO at Insider.
“Our team is committed to delivering the ultimate vendor experience – with better support, account management, and product feedback. We have built a culture around customer obsession and loving customer problems. Insider’s award-winning customer service and onboarding approach blends its leading product with superior support from local industry experts. New customers can expect migration to be completed quickly with zero downtime and the fastest Time To Value (TTV), 3X quicker than any other vendor (independently verified by users) to maximize performance against core metrics such as revenue, average order value, and customer lifetime value.
Today, Insider One is executing the most ambitious AI roadmap in the industry to drive more value for our customers – and we are co-piloting this with our customers, so we are only ever-developing AI capabilities in a way that adds value.”
Insider’s mission has been to anticipate and solve marketers’ biggest challenges, even before they arise. Our vision is to become the most trusted and progressive technology platform for marketers and CX teams. To enable this, our platform focus has always been on delivering industry-leading, innovative products that enable marketers and brands to keep their CX ahead of time, while realizing value and higher revenue for the business. Insider received an overall rating of 4.8/5, reflecting this commitment to enabling its customers across industry verticals.
At Insider, we are executing the most ambitious AI roadmap in the industry to enable marketers to become more productive and efficient while making it easy for them to deliver highly personalized experiences for their customers. A rating of 4.8/5 for product capabilities – the highest across all the vendors in the market – highlights that Insider’s customers believe that the product roadmap is headed in the right direction. Additionally, our customers recommend us to other businesses with a Willingness to Recommend score of 96% based on the value they have seen from the Insider platform.
Customers rated the Deployment Experience at 4.7/5, owing to an intuitive platform that makes deploying personalized campaigns across different channels at scale easier than anticipated.
Insider believes one of our major success factors and strengths, Support Experience, with a rating of 4.8/5, is due to its localized and personalized customer support. Insider’s Growth Consulting team works closely with customers on campaign ideation to help them achieve their business goals and objectives, providing expert support whenever the customer needs it.
Insider was also named a Leader in the 2023 Gartner Magic Quadrant for Personalization Engines for the third consecutive year. Insider has the highest overall scores in all three personalization engine Use Cases in the September 2023 Gartner Critical Capabilities for Personalization Engines: Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).
⭐⭐⭐⭐⭐ “Insider is fabulous for its world-class customer support. Their team has been of immense support right from the start and helped us get onboarded easily” – Digital Marketing Expert in the Banking industry
Read all reviews for Insider on Gartner Peer Insights >>
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Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Joseph Enever, Ant Duffin, Alex De Fursac Gash, 6 September 2023.
Gartner, Critical Capabilities for Personalization Engines, Jason McNellis, Joseph Enever, Ant Duffin, Alex De Fursac Gash, 6 September 2023.
Gartner, Voice of the Customer for Personalization Engines, Peer Contributors, 29 December 2023.
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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About Insider
Insider— a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across channels like Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment, Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top female CEOs outside the US.
One-third of Fortune 500 companies and top retail, automotive, and travel brands choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 leading enterprise companies and high-growth startups, including Samsung, Coca-Cola, GAP, Marks & Spencer, Virgin, Burger King, Toyota, New Balance, Santander, Vodafone, L’Oreal, Samsung, Madeira Madeira, Adidas, MediaMarkt, Nissan, Singapore Airlines, Avon, CNN, BBVA, Lenovo and many more, to help global brands accelerate growth and deliver the fastest time to value.
