The AI-native CDP for enterprise-level CX orchestration

Insider’s flexible CDP was designed with enterprise marketers in mind. Eliminate data siloes, create unified profiles, and activate them across 12+ channels, all in one secure, AI-native CDP.

Trusted by marketing teams at 1,200+ brands from high-growth start-ups to enterprise players

Integrate with any source for complete, accurate, and reliable data

100+ plug and play integrations

Sync customer, engagement, and product data across your entire tech stack with 100+ out-of-the-box integrations in 20+ categories, including CRM, analytics, paid ads, social media, and more.

Connect to your data warehouse

Enrich unified customer profiles within our CDP with your organization’s historical, warehouse data. Easily send customer data outbound to your warehouse with a bidirectional connection.

Create single customer views with a scalable architecture

  • Unified customer profiles

    Eliminate data siloes and customer knowledge gaps by seamlessly stitching together every interaction and transaction across all channels and touchpoints—including web, mobile app, and even offline. Build data-driven, relevant customer experiences with 360-degree profiles to drive conversions and boost CLTV.

  • Cross-brand unification and segmentation

    Combine and activate your data across multiple brands under the same parent company. Effortlessly access, manage, and segment your customer data to reduce CAC and increase ROAS, no matter which of your brands they’re engaging with.

  • Flexible identity resolution management

    Manage your customers’ personally identifiable information (PII) with a flexible, customizable identity management flow to minimize errors, maintain data consistency, and enhance identity matching rates.

“Thanks to Insider, we now have a unified profile for each customer providing a detailed view of their preferences, behavior, intentions, and more. This has enabled a better understanding of our customers, and we have been able to improve our communication, content, and services based on Insider’s data insights.”

Product and Ecommerce Manager

Laser-focused targeting to deliver relevant, cross-channel messaging

  • Hyper-segment with 120+ attributes

    Identify, define, and target your audience with 120+ out-of-the-box filters and triggers, including traits, behaviors, preferences, and more. Create custom filters and triggers to suit your business needs and reach customers at the right time, on the right channel, with the right message—no IT support required.

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  • Create consistent journeys across 12+ channels

    Build consistent, timely, and relevant customer experiences across 12+ channels with Architect,  Insider’s AI-native journey orchestration solution. From Email to WhatsApp to App and more, catch your customers wherever they are.

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  • Build segments and journeys 30X faster with Sirius AI™

    Leverage Insider’s predictive and generative AI solution, Sirius AI™,  to identify profitable segments 30X faster, craft personalised customer journeys instantly, and continually refine campaigns for peak performance—on autopilot.

Trust your data with marketer-friendly governance systems

  • Data transformation

    Insider ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection. We enable marketers to maintain accurate and consistent data across platforms to avoid the costly problem of data loss and redundancy.

  • Ingestion analytics and AI-native health checks

    Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. Marketers can also perform automated health checks for violations in ingestion and identification flows, and leverage AI-generated anomaly notifications.

  • Scalable custom integrations

    Insider simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads. This makes communication smooth and efficient, even when platforms use different languages, reducing the need for heavy IT involvement.

“One of the best things about Insider is the support we receive from their account management team. All of the complex IT requirements are taken care of, so we don’t have to burden our tech teams with any heavy lifting.”

Head of Ecommerce

Actionable, customizable data analytics powered by 360° user profiles

  • Composite events

    Merge separate interaction events into a single group event for easier analysis and faster decision making.

  • Computed traits

    Use Insider’s intuitive, user-friendly platform to create custom metrics from raw data and speed up processes without IT support.

  • Behavioral Analytics

    Get behavioral insights across every customer touchpoint, including purchases, channel reachability, and conversion funnel analysis to build and adapt your data-driven marketing strategies.

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Custom reports with AI:

Generate custom reports in seconds for different segments and user behavior to slice, dice, and extract the exact insights you're after for enhanced decision-making and operational efficiency.

Optimization insights with AI:

Maximize campaign performance in real-time with AI recommended optimization on images, copy, elements and more to tune for highest returns.

“Insider’s hyper-personalized elements across our channels have enabled us to build better customer experiences. Since implementing, our engagement rates have continuously improved.”

Online Manager
Estée Lauder

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Onboarding support

Our local customer success and account management teams are a customer favorite—that’s why we’re rated 100/100 for user satisfaction on G2.

Migration as a service

Receive one-to-one technical support, implementation guidance, and a tailored, prioritized plan based on your business needs, ensuring activation in just 4-6 weeks.

Compliance and security

We adhere to all regulations like CCPA and GDPR, and hold certifications such as ISO 27001, CSA Star Registry, SOC 2 Type 2, and the e-Privacy seal.,

Consent management

Streamline customer consent management with a unified system and gain a complete lifetime overview of consent history, including opt-in dates and sources.

Flexible data retention

Move beyond a rigid, one-size-fits-all storage policy and ensure data is kept only as long as needed with adjustable retention periods for user profiles and events.

Dynamically track segment sizes

Track segment sizes and extract insights. For example, you can run a reactivation campaign if the segment size for your VIP customers is shrinking.

Loved by brands, recognized by analysts ❤️

Insider named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users

The IDC MarketScape 2022 report recognizes Insider as a “robust yet intuitive platform that helps marketers achieve a 360-degree customer view and powers customer journey analytics, orchestration, and personalization.“

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Insider places in the top 1% of all software companies worldwide in G2’s 2024 Software Awards

Insider was recognized as one of the most prolific winners in G2’s 2024 Software Awards, as the #7 Best Enterprise Product in the world, and is the only marketing technology vendor in its space to break into the top 10.

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Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

Insider achieved the highest scores in all three personalization use cases – Marketing (3.99/5.0), Digital Commerce (4.11/5.0) and Services and Support (3.94/5.0), in the 2023 Gartner Critical Capabilities for Personalization Engines Report.

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Vogacloset achieves 30X ROI with unified customer profiles

How NA-KD unified customer profiles to increase CLTV by 25%  and achieve 72X ROI

Frequently asked questions

An orchestration CDP like Insider is a platform that unifies customer data from various sources to deliver personalized experiences across all touchpoints.

CDP stands for Customer Data Platform in marketing, which is a centralized system for collecting, organizing, and activating customer data to improve marketing efforts.

Unlike traditional CDPs, AI-powered CDPs leverage advanced algorithms to automate segmentation, prediction, and personalization, offering more efficient and dynamic customer insights.

Enterprises benefit from using a CDP by gaining a comprehensive view of their customers, enabling hyper-personalized marketing strategies, and driving customer loyalty and revenue growth.

Integration with a CDP like Insider involves connecting data sources such as CRM systems, ecommerce platforms, and marketing automation tools through APIs or pre-built connectors, ensuring seamless data flow and utilization.

What could you achieve with Insider?

Want to generate more revenue and growth from your customer experience initiatives? We’re here to help. Book a demo with an Insider expert to find out more or take a tour of our platform yourself.