Insider’s flexible CDP was designed with enterprise marketers in mind. Eliminate data siloes, create unified profiles, and activate them across 12+ channels, all in one secure, AI-native CDP.
100+ plug and play integrations
Sync customer, engagement, and product data across your entire tech stack with 100+ out-of-the-box integrations in 20+ categories, including CRM, analytics, paid ads, social media, and more.
Connect to your data warehouse
Enrich unified customer profiles within our CDP with your organization’s historical, warehouse data. Easily send customer data outbound to your warehouse with a bidirectional connection.
Eliminate data siloes and customer knowledge gaps by seamlessly stitching together every interaction and transaction across all channels and touchpoints—including web, mobile app, and even offline. Build data-driven, relevant customer experiences with 360-degree profiles to drive conversions and boost CLTV.
Combine and activate your data across multiple brands under the same parent company. Effortlessly access, manage, and segment your customer data to reduce CAC and increase ROAS, no matter which of your brands they’re engaging with.
Manage your customers’ personally identifiable information (PII) with a flexible, customizable identity management flow to minimize errors, maintain data consistency, and enhance identity matching rates.
Unified customer profiles
Eliminate data siloes and customer knowledge gaps by seamlessly stitching together every interaction and transaction across all channels and touchpoints—including web, mobile app, and even offline. Build data-driven, relevant customer experiences with 360-degree profiles to drive conversions and boost CLTV.
Cross-brand unification and segmentation
Combine and activate your data across multiple brands under the same parent company. Effortlessly access, manage, and segment your customer data to reduce CAC and increase ROAS, no matter which of your brands they’re engaging with.
Flexible identity resolution management
Manage your customers’ personally identifiable information (PII) with a flexible, customizable identity management flow to minimize errors, maintain data consistency, and enhance identity matching rates.
“Thanks to Insider, we now have a unified profile for each customer providing a detailed view of their preferences, behavior, intentions, and more. This has enabled a better understanding of our customers, and we have been able to improve our communication, content, and services based on Insider’s data insights.”
Product and Ecommerce Manager
Domino’s
Identify, define, and target your audience with 120+ out-of-the-box filters and triggers, including traits, behaviors, preferences, and more. Create custom filters and triggers to suit your business needs and reach customers at the right time, on the right channel, with the right message—no IT support required.
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Build consistent, timely, and relevant customer experiences across 12+ channels with Architect, Insider’s AI-native journey orchestration solution. From Email to WhatsApp to App and more, catch your customers wherever they are.
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Leverage Insider’s predictive and generative AI solution, Sirius AI™, to identify profitable segments 30X faster, craft personalised customer journeys instantly, and continually refine campaigns for peak performance—on autopilot.
Insider ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection. We enable marketers to maintain accurate and consistent data across platforms to avoid the costly problem of data loss and redundancy.
Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. Marketers can also perform automated health checks for violations in ingestion and identification flows, and leverage AI-generated anomaly notifications.
Insider simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads. This makes communication smooth and efficient, even when platforms use different languages, reducing the need for heavy IT involvement.
Hyper-segment with 120+ attributes
Identify, define, and target your audience with 120+ out-of-the-box filters and triggers, including traits, behaviors, preferences, and more. Create custom filters and triggers to suit your business needs and reach customers at the right time, on the right channel, with the right message—no IT support required.
Create consistent journeys across 12+ channels
Build consistent, timely, and relevant customer experiences across 12+ channels with Architect, Insider’s AI-native journey orchestration solution. From Email to WhatsApp to App and more, catch your customers wherever they are.
Build segments and journeys 30X faster with Sirius AI™
Leverage Insider’s predictive and generative AI solution, Sirius AI™, to identify profitable segments 30X faster, craft personalized customer journeys instantly, and continually refine campaigns for peak performance—on autopilot.
Data transformation
Insider ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection. We enable marketers to maintain accurate and consistent data across platforms to avoid the costly problem of data loss and redundancy.
Ingestion analytics and AI-native health checks
Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. Marketers can also perform automated health checks for violations in ingestion and identification flows, and leverage AI-generated anomaly notifications.
Scalable custom integrations
Insider simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads. This makes communication smooth and efficient, even when platforms use different languages, reducing the need for heavy IT involvement.
“One of the best things about Insider is the support we receive from their account management team. All of the complex IT requirements are taken care of, so we don’t have to burden our tech teams with any heavy lifting.”
Head of Ecommerce
Miele
Merge separate interaction events into a single group event for easier analysis and faster decision making.
Use Insider’s intuitive, user-friendly platform to create custom metrics from raw data and speed up processes without IT support.
Get behavioral insights across every customer touchpoint, including purchases, channel reachability, and conversion funnel analysis to build and adapt your data-driven marketing strategies.
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Composite events
Merge different customer behavior into one group event for easier analysis and faster decision making.
Computed traits
Use Insider’s intuitive, user-friendly platform to create custom metrics from raw data and speed up processes without IT support.
Behavioral Analytics
Get behavioral insights across every customer touchpoint, including purchases, channel reachability, and conversion funnel analysis to build and adapt your data-driven marketing strategies.
“Insider’s hyper-personalized elements across our channels have enabled us to build better customer experiences. Since implementing, our engagement rates have continuously improved.”
Online Manager
Estée Lauder
The IDC MarketScape 2022 report recognizes Insider as a “robust yet intuitive platform that helps marketers achieve a 360-degree customer view and powers customer journey analytics, orchestration, and personalization.“
Read the full reportInsider was recognized as one of the most prolific winners in G2’s 2024 Software Awards, as the #7 Best Enterprise Product in the world, and is the only marketing technology vendor in its space to break into the top 10.
Learn moreInsider achieved the highest scores in all three personalization use cases – Marketing (3.99/5.0), Digital Commerce (4.11/5.0) and Services and Support (3.94/5.0), in the 2023 Gartner Critical Capabilities for Personalization Engines Report.
Read the full reportAn orchestration CDP like Insider is a platform that unifies customer data from various sources to deliver personalized experiences across all touchpoints.
CDP stands for Customer Data Platform in marketing, which is a centralized system for collecting, organizing, and activating customer data to improve marketing efforts.
Unlike traditional CDPs, AI-powered CDPs leverage advanced algorithms to automate segmentation, prediction, and personalization, offering more efficient and dynamic customer insights.
Enterprises benefit from using a CDP by gaining a comprehensive view of their customers, enabling hyper-personalized marketing strategies, and driving customer loyalty and revenue growth.
Integration with a CDP like Insider involves connecting data sources such as CRM systems, ecommerce platforms, and marketing automation tools through APIs or pre-built connectors, ensuring seamless data flow and utilization.
Want to generate more revenue and growth from your customer experience initiatives? We’re here to help. Book a demo with an Insider expert to find out more or take a tour of our platform yourself.
Solutions
Essential Guides
Enterprise CDP, Cross-Channel Marketing, Personalized Customer Experience, WhatsApp Marketing, Email Marketing Platforms, Customer Data Integration, Market Segmentation, Journey Orchestration Platforms, Customer Journey Analytics, Recession-Proof CX Strategies, Migrating vs. Remaining
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