Consumers increasingly expect relevant, personalized experiences when they’re shopping online. According to a survey conducted by Digital Commerce 360 and Bizrate Insights, “59% of respondents want to quickly access their recently viewed products, and 55% want their information stored on a retailer’s website and updated when they place orders.”
With these statistics in mind, retailers and brands can’t afford to ignore personalization. To succeed in today’s market, it’s critical to embrace the trend and adapt business strategies to make shopping experiences more personal. Having a personalization platform in place is the first step to ensure your success in the online shopping arena.
In this article, we’ll look at the importance of personalization software and how you can choose the right one for your business. We’ll also introduce you to the top five personalization tools on G2 to guide your selection process.
What Is Personalization Software?
Benefits of Personalization Software
How to Choose the Right Personalization Software
Top Five Personalization Software on G2
Personalization software, also known as personalization platforms or personalization engines, are technologies that help collect and analyze customer data, offering information on their past behaviors, current context, and predicted intent. This data enables marketers to deliver optimal experiences unique to each customer.
Personalization tools can be used as stand-alone solutions. But they can also become a feature embedded into other platforms like email marketing, content management, and omnichannel marketing.
Adopting a personalization platform can become a game-changer for a business as it provides three powerful advantages:
A personalization engine is the perfect tool for tracking known customer data and anonymous data. It helps you create a complete, holistic picture of your customers, including their demographics, shopping habits, behaviors, unique interests, and more.
Backed by the advantages of artificial intelligence (AI) and machine learning (ML), personalization software can provide valuable insights that support your decision-making. When planning initiatives such as raising product pricing, running a loyalty program, or developing new products, knowing your customers inside and out is key to implementing these activities effectively.
When you understand customers better, you know what they need and what they’re looking for when they shop. With this in mind, you can tailor your marketing message and recommend the most relevant products to each person.
The more relevant your marketing, the more your customers will feel heard, understood, and well served. This also increases the chance customers will return to your site and spread positive word of mouth about your brand.
Using personalization to better understand your customers needs and deliver relevant services helps you ensure your customers are satisfied, generating an increase in revenue.
McKinsey’s Next in Personalization 2021 report found that 78% of consumers are more likely to purchase from companies that offer personalization, and brands offering such experiences have seen a 40% increase in revenue.
With a fresh understanding of personalization and how it benefits customer relationships and business growth, how can you get started with implementing and accelerating it to create value for your business?
Leaning into advanced data analytics offered by personalization software can offer you a road to success. Let’s look at how you can pick the right one to invest in.
The best personalization software for you is the one that works for your business. Look for the features and capabilities you need to best execute your strategy.
When choosing a personalization solution, consider the following:
Selecting the right personalization software can be a time-consuming and challenging process. However, taking the time to consider these points will help you find a personalization platform that best suits your business needs.
Insider is a multichannel growth management platform (GMP) designed to help brands and retailers drive growth across the funnel, from acquisition to activation, retention, and revenue.
Powered by deep AI and ML capabilities, Insider empowers marketers to deliver personalized experiences across websites, mobile websites, mobile apps, messaging, email, and ad channels. This platform is trusted by over 800 businesses across various industries worldwide, including Toyota, Samsung, Avon, Rivièra Maison, and more.
Many brands have achieved great success with Insider’s personalization features. For example, Philips, the Dutch multinational conglomerate, worked with the Insider team to target new visitors and offer discount coupons on their first purchases. This strategy helped the brand improve onsite engagement of new users, increase conversion rates to 19.94% on their desktop website, and boost average order value (AOV) to 10.5% on their mobile website.
Insider’s key features:
Klaviyo is an email and SMS marketing automation platform that helps businesses build relationships with customers and grow their revenue through email and SMS. Klaviyo is widely used by ecommerce brands as a tool to acquire, retain, and reengage customers.
Klaviyo’s key personalization features:
Moosend is another email marketing platform with built-in personalization capabilities. Like Klaviyo, Moosend allows you to track customer data, build subscribers, and create personalized campaigns to target them.
Moosend’s key personalization features:
Duda is a design-focused website builder trusted by over 18,000 agencies and SaaS platforms worldwide. It offers a wide range of features, including a website builder, team collaboration tools, client management options, apps and integrations, and infrastructure.
Duda’s key personalization features:
WebEngage is a full-stack customer engagement and retention platform that helps brands boost revenue from existing customers. It allows you to gain real-time insights into users and their interactions with your app, website, emails, or posts so that you can deliver a seamless, personalized experience at each stage of the customer journey.
WebEngage’s key features:
A personalization platform is the foundation of your success in building personalized shopping experiences, so it’s critical that you choose the solution that will best enable your business.
Interested in deploying Insider for your company? Take advantage of our free demo to learn how it can help accelerate your personalization strategies.
With 12+ years of experience in consulting, building, and marketing technology products for clients across industries, Srikant is a product leader, storyteller, data fanatic, and UX/usability enthusiast. He often appears as a speaker on panels about personalization and optimization and has a passion for building simple solutions to complex problems, and is currently pursuing that at Insider.