Embracing Individuality: How PATTERN Beauty Fuels Growth Through Customer Engagement and AI
Thursday, November 7 at 9:00 AM PST
PATTERN Beauty by Tracee Ellis Ross is on a mission to help people “embrace the hair they have”. Join Hande Cilingir, Co-Founder and CEO at Insider, and Christiane Pendarvis, Co-CEO at PATTERN Beauty as they discuss the power of personalization, data, and AI to help people build a haircare regime that supports the hair they have – and to embrace every curl. The two leaders will explore how hair, much like life, goes through many patterns and changes, meaning no one stays in a single segment throughout their life. Together, they will share how personalization is driving innovation, diversity, and growth in the beauty industry, and how Insider is powering the success of PATTERN Beauty.
HANDE CILINGIR
CO-FOUNDER & CEO
CHRISTIANE PENDARVIS
CO-CEO
PATTERN Beauty by Tracee Ellis Ross is on a mission to help people “embrace the hair they have”. Join Hande Cilingir, Co-Founder and CEO at Insider, and Christiane Pendarvis, Co-CEO at PATTERN Beauty as they discuss the power of personalization, data, and AI to help people build a haircare regime that supports the hair they have – and to embrace every curl.
The two leaders will explore how hair, much like life, goes through many patterns and changes, meaning no one stays in a single segment throughout their life. Together, they will share how personalization is driving innovation, diversity, and growth in the beauty industry, and how Insider is powering the success of PATTERN Beauty.