WHY SMS? Benefits of using SMS Marketing

Kirsty Liu

Dec 10, 2021

WHY SMS? Benefits of using SMS Marketing Featured Image
Kirsty Liu

Dec 10, 2021

With mobile-first marketing on the rise, are you staying top-of-mind through channels that your customers are most engaged in, and keep in the palm of their hand?


SMS marketing can be used to boost your business growth, and is often left untouched by many brands. Most people today have their mobile at arm’s length, and we need to ensure we are leveraging this behavior & channeling our resources to where users are best engaged. 


So, why SMS? 

  • The Click Through Rate for SMS is 6x higher than email 
  • Staying top of mind with a channel where customers are most engaged is crucial.
  • The average SMS open rate is 94%, and 78% read every SMS.

Insider’s journey orchestrator, the Architect, integrates SMS seamlessly into the rest of your marketing channels for a consistent experience that inspires users to engage more with your brand.


Benefits of using SMS marketing 

  • High engagement 
  • Create deep & authentic connections
  • Design compelling journeys for segments and sales events

SMS marketing allows you to personalise interactions based on user behaviour – an opportunity waiting to be leveraged. It can be used for various campaigns, such as upsell, mobile exit-intent pop-ups, discount codes & more.  


Insider is trusted by well known brands such as PUMA, Philips, Virgin, EveryHuman & so many more for their SMS strategy. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named the #1 leader on G2’s Mobile Marketing Software and Personalization Grids, with a 4.6/5 rating based 100% on user reviews,18 consecutive quarters.


Request a free demo with us today, and start building SMS into your marketing strategy today!


Originally from the UK, Kirsty ventured to Hong Kong to spearhead the expansion of the iconic British brand Jack Wills across Asia, covering markets in Hong Kong, Singapore, and Macau. Over the past 15+ years, her journey has been a testament to her passion for marketing and brand cultivation. From crafting compelling digital and offline campaigns to orchestrating diverse events in the realms of retail, food, and lifestyle, her dedication has only deepened. Fueled by ambition and enthusiasm, Kirsty thrives on challenges and embraces every opportunity to broaden her skill set. With a robust foundation in Events and PR management, she's navigated the intricacies of B2B and B2C landscapes, mastering ATL and BTL strategies, sponsorship management, and media relations. From conceptualizing innovative pitches to seamless execution. The last 4 years has extended into the world of Tech B2B that goes beyond the confines of digital marketing.