Author
Tech Girl by Day & Lifestyle Events Influencer by Night, Addicted to Spinning, Freak Foodie Lover and APAC Marketer for AU, SG, MY & HK at Insider
Originally from the UK, Kirsty ventured to Hong Kong to spearhead the expansion of the iconic British brand Jack Wills across Asia, covering markets in Hong Kong, Singapore, and Macau. Over the past 15+ years, her journey has been a testament to her passion for marketing and brand cultivation. From crafting compelling digital and offline campaigns to orchestrating diverse events in the realms of retail, food, and lifestyle, her dedication has only deepened. Fueled by ambition and enthusiasm, Kirsty thrives on challenges and embraces every opportunity to broaden her skill set. With a robust foundation in Events and PR management, she's navigated the intricacies of B2B and B2C landscapes, mastering ATL and BTL strategies, sponsorship management, and media relations. From conceptualizing innovative pitches to seamless execution. The last 4 years has extended into the world of Tech B2B that goes beyond the confines of digital marketing.
