We are now in a world where it is not enough to engage users on one channel or one platform and expect them to convert. With so many brands offering almost the same products/services, retaining users and building a loyal user base is a huge challenge. This also accounts to the high volume of churn that has become a common experience for most digital marketers. Users can churn at any lifecycle stage, sometimes immediately after their first purchase on your mobile app. With the average smartphone user having 30 apps on their phone and uses only around 9 per day – this comes as no surprise at all.
Nearly 24% of installed apps were abandoned after the first use in 2017.
The above graph shows that the average Android app loses 77% of its daily active users (DAUs) within the first three days after the install and 90% within the first 30 days.
One of the best ways to battle this challenge is mobile app remarketing.
It has become the norm that brands now have to engage users on multiple platforms, establish their long-lasting presence and communicate with them to ensure they come back to your mobile app. Google and Facebook, being the largest sources of acquisition, are the most popular platforms to re-engage users.
With Insider’s Mobile App Remarketing product you can explore all these remarketing possibilities via Facebook/Instagram and Google/Youtube ensuring high user engagement and low churn. With this product, you can,
Based on the behaviour of users in your mobile app, you can create a segment on every imaginable scenario. You can create segments for users who uninstalled your app or abandoned a cart or searched for a particular item. This helps you create smaller but more precise audiences and improve the ROI of your remarketing spend.
Referring to metrics like ‘likely to churn’ and engaging them via Facebook and Google Ads, is just one form of mobile app remarketing scenarios. There are a lot more you can do with Remarketing. Here are some more industry based scenarios for your reference:
Across Industry : Reduce the Number of Mobile App Installs
Ecommerce and Retail: Deploy Location Based Retargeting
News and Media: Provide Customized Content
Example: Send content to only Android users, or to those who set the language as English on their mobile devices.
Travel and Lifestyle: Re-engage to Trigger Purchase
Banking and Finance: Retarget with Contextual Market Information
If you’d like to chat about how you can build an end-to-end remarketing scenario for your business, drop me a quick line at firstname.lastname@example.org and we’d be happy to schedule a demo for you.
Visit our mobile in-app page to know what more you can do to engage your mobile app audience.
I am passionate about helping retailers and brands to acquire, understand, retain, reward and grow their customer base in e-commerce, hospitality, retail and service sectors. Working with CX and digital marketing strategies. Currently working with the worlds first integrated GMP - Growth Management Platform to manage all customer touch points with an AI powered unified data layer, creating a true single customer view.