Insider, Loved By Benelux’s Top Brands Like ICI Paris XL, HunkeMöller, and ECCO, Named #6 Best Software Product in the World

June 2023 – Insider, one centralized platform for delivering individualized, cross-channel customer experiences, today announced it has been recognized as the #6 best software product in the world by G2, the largest and most trusted software marketplace, trusted by more than 80 million people annually—including employees at all Fortune 500 companies.

Trusted by some of Benelux’s best-loved brands, including ICI Paris XL, Just Eat, and Samsung, Insider was named #6 Best Software Product in the World by G2, with the most #1 rankings of any software, placing the company alongside legendary vendors like Hubspot,, Zoom, and GitHub. Insider’s exceptional performance and outstanding user satisfaction score have rated it one of the best products in the world.

Insider was named #6 Best Software Product by G2

Insider also recently announced its latest investment of $105 million—taking Insider’s total funding to $274 million. These latest funds will be used exclusively to accelerate Insider’s M&A strategy to build upon the company’s existing technology and capabilities, and position Insider even higher up this list. 

We are immensely proud to be acknowledged by G2 as one of the world’s best products,” said Michael Uenk, Commercial Director Benelux at Insider. “This achievement would not have been possible without the continuous support from our incredible customer base in Benelux. With their feedback and trust, we will solidify our position as the undisputed leader in customer experience, build on our market-leading solution to better serve our customers, deliver more value, and solve marketers’ biggest frustrations and challenges.” 

Insider has been named as #1 leader for six years in a row in categories like Customer Data Platforms (CDP), Personalization Software, Mobile Marketing, Personalization Engines, Customer Journey Analytics, E-commerce Personalization, and Marketing Automation. Insider’s scores surpassed other vendors, including Braze, Klaviyo, Bloomreach, CleverTap, and MoEngage.

See a full comparison report of Insider x Braze x Klaviyo x Bloomreach x Emarsys x MoEngage

#1 Product With Localized Customer Support

In addition to Insider’s award-winning product, G2’s Spring’23 Report recognized Insider’s User Satisfaction Score as 98/100—the highest in the market, largely driven by Insider’s local account management.

Achieving such high levels of customer satisfaction relies on more than a winning product….though it does help. At Insider, we pride ourselves on providing our customers with gold-standard customer service in every interaction,“ said Ilyas Kurklu, Customer Success Director Northern Europe. “With local Account Management and Customer Success Teams based here in Benelux in our Amsterdam office, coupled with 24/7/365 customer support, our customers benefit from global scale, paired with local expertise. This unique combination allows Insider customers to gain an edge over their competitors, especially in light of such strong economic headwinds.” 


I like our collaboration with the Insider consultants as they are extremely helpful and super quick whenever we send a question to run campaigns. The platform is so easy to use, I think even my five-year-old niece could use it! The products are super impressive, to say the least. We like being able to trial new campaigns on one domain. We learn what works then we can very easily replicate it across all seven of our domains. 

Teamlead Traffic, Medpets > CHECK OUT THE REVIEW

Exceptional Personalization Capabilities 

Insider has topped the charts in personalization features like Personalized Recommendations (96/100), Triggered Messaging (98/100), Coupon & Promotions (96/100), Optimization (97/100), and A/B Testing (98/100).

To help marketers create and launch campaigns faster and more efficiently, Insider continues to expand its pre-built template library channels, like on-site, Mobile App, Email, WhatsApp, and SMS. 


Architect allows us to build customer journeys across multiple channels. This tool has been a milestone for us in improving our customer experience… By using Insider for all our channels, we now have unified profiles for our customers, and we have a detailed view of them, their preferences, behavior, and more. This has enabled a better understanding of our customers, and we have been able to improve our communication, content, and services based on the insights we have gained from Insider.

Product Owner, Dominos > CHECK OUT THE REVIEW

Fastest Time To Value and Lowest Total Cost of Ownership 

Now more than ever, marketing leaders need to simplify and consolidate their tech stack to drive more ROI and value. With Insider, marketers can connect data and deliver personalized experiences which drive real-time revenue from a single powerful platform that delivers the fastest Time To Value (TTV) and lowest Total Cost of Ownership (TCO),


“11X ROI achieved with Insider’s omnichannel marketing [solution]. All the campaigns 

on different products can be activated from a single panel…Their Account Management team has also been of great support in helping us set up high-performing campaigns.

Digital Marketing Lead, Lego > CHECK OUT THE REVIEW

Customer Spotlight

Insider recently published a success story with ICI Paris XL, who achieved a 110% increase in conversion rate with onsite personalization.

What’s next for Insider in Benelux?

Insider is making remarkable strides in the Benelux region, empowering some of Benelux’s best-loved and recognized brands to deliver individualized, cross-channel customer journeys. With a deep understanding of the region’s unique dynamics and consumer preferences, Insider looks forward to continuing to support our impressive customer base, which includes Clarins, Toyota, and Puma with tailored strategies and localized support. 

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (e.g., WhatsApp).