PR Newsroom
March 14, 2023
Insider doubles team and revenue in LATAM while adding conversational commerce to its product portfolio
Insider, a single platform for building individualized, cross-channel experiences, today announced a 2x growth in Latin America over the last 12 months. This news comes following notable customer wins, including Gaia, Zap Imóveis, Mercado Bitcoin, Pague Menos, Cobasi and Vivara, in addition to continued expansion among existing customers.
The economic outlook and consumers’ reduced spending power have led many marketing and CX leaders to focus on consolidating and modernizing their marketing platforms and frameworks. Their mission is to reduce overlapping costs, gather revenue-driving insights otherwise lost in disconnected systems, and unlock more substantial ROI and business value from each investment. This renewed focus on driving profitable growth from CX technologies has significantly contributed to Insider’s growth in the region, given its proven ability to deliver ROI 3X faster than any other vendor (G2).
To support the growth of our operation in LATAM and ensure local clients receive exceptional local customer support, Insider has tripled its team in 2022, and continues to hire in 2023. One of the most recent additions to the team was Fernando Jaques as Brazil Country Manager at Insider. Jaques has over 16 years of experience in technology solutions, CX, Data and Martech, having led high performance teams at companies such as Oracle, Return Path | Validity, Serasa Experian, Locaweb, Dell and Oi Telecom.
“Insider has developed the most modern, powerful and easy-to-use engagement and personalization platform in the martech industry -and with the fastest time to value- I have seen in my last eight years in industry solutions.” says Fernando Jaques, Country Manager Brazil at Insider.
“Additionally, G2 users also rate our ‘Quality of Support’ as 9.6/10, one of the highest scores compared to any other vendor. Our commitment is to combine local know-how with global expertise to ensure our customers receive the highest levels of customer satisfaction. We bring together the best of both worlds: we offer a high level of marketing expertise, backed by the very best in technology.”, says Jaques.
With a robust product – built specifically for marketing and eCommerce teams to deliver outstanding, growth-driving CX initiatives –, Insider has a 5/5 ranking in 16 key Forrester product criteria for Cross-Channel Campaign Management – including ‘Personalization’ and ‘Predictive analytics and machine learning’.
Moritz Wolff, Regional Director for Latin America at Insider, adds: “We are witnessing very strong growth in Latin America and we want to accelerate it even further. We have already achieved leadership both in CDP (Customer Data Platform) and in Web and In-App personalization, as well as in messaging and customer journey automation. In addition, we continue to grow -both in customers and in staff- even amidst a scenario of economic instability and waves of mass layoffs in technology companies.”
Recently, Insider has also announced the acquisition of Meta-verified Messaging Platform, MindBehind, which will enable brands and retailers from Latin America to deliver end-to-end shopping experiences within messaging applications like WhatsApp. “We’re proud that our customers will be some of the first brands in the world able to deliver this new generation of end-to-end customer experiences, forever changing the dialogue between brands and consumers”, completes Moritz.
What our customers say:
CRM Coordinator @ Compra Agora
“Achieved 68X ROI sending web push notifications with Insider”
What do you like best about Insider?
Web push from Insider has quickly become one quickly one of the best channels in terms of revenue generation for our business. Web push contributes to 20% of our revenue as per our CRM. In only a few months of using Insider, we have achieved a massive 68x ROI with just this one product, which is very impressive. With one specific push campaign, in particular, we achieved 5x ROI. These results have us hooked to Insider and everyday when we login, it is a thrill to see what great numbers have come up from Insider’s dashboard. View full review
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CRM Senior Analyst @ Rentcars
Our goal was seamless cross-channel customer journey optimization. Insider’s Architect is by far the most advanced technology that we have come across that covers a wide range of channels without complicating the user experience of the platform. With great ease, we can create new campaigns and whole journeys and execute them. 3x ROI from doing this is a delightful result for us to have in a matter of months. View full review
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Looking forward to the future:
We will continue to support our Latin American customers with local account management and customer success teams to provide our winning combination of global expertise paired with local know-how.
Our product roadmap is continuing to accelerate as we develop industry-leading products that are proven to deliver more profitability, growth, and revenue for our customers.
Our goal remains steadfast; to support our customers with their customer experience initiatives through our market-leading solutions and local strategic guidance.
