Insider Newsroom
March 06, 2023
Insider announces 248% growth in Singapore following a series of customer wins and expansions, including Singapore Airlines, Scoot, Kiehls, and Watsons
Insider, one platform for building individualized, cross-channel experiences, today announced 248% growth in twelve months. This news follows notable customer wins – including Singapore Airlines, Scoot, L’oreal Kiehls, and Watsons – and continued expansion among existing customers.
Insider powers hundreds of Singapore brands across retail, eCommerce, financial services and banking, telecommunications, media and entertainment, and travel and hospitality. Insider’s impressive growth in the region comes despite a global softening economy.
The economic outlook and consumers’ reduced spending power have led many marketing and CX leaders to focus on consolidating tech stacks. Their mission is to reduce overlapping costs, gather revenue-driving insights otherwise lost in disconnected systems, and unlock more substantial ROI and business value from each investment. This renewed focus on driving profitable growth from CX technologies has significantly contributed to Insider’s growth in the region, given its proven ability to deliver ROI 3X faster than any other vendor (G2).
To support business growth and ensure clients receive exceptional local customer support, Insider also announced plans to move and expand operations in Singapore.
“At Insider, we’re renowned for delivering fantastic local account management and support to our customers. Our commitment is to combine local know-how with global expertise to ensure our customers receive the highest customer satisfaction. This commitment was recently recognized when our team won The Gainsight Dream Team Award. G2 users also rate our ‘Quality of Support’ as 9.6/10, one of the highest scores compared to any other vendor,” says Tunc Bolluk, Managing Director at Insider.
“Insider has cemented its position as a leader in personalization and customer journey orchestration. With our robust product, built specifically for marketing and eCommerce teams to deliver outstanding, growth-driving CX initiatives – we’re witnessing phenomenal interest from leading brands and retailers. We will continue to innovate and fortify our strengths to accommodate marketers’ needs in the fast-changing MarTech landscape in Singapore”
“Our customers are typically looking for ways to unite and simplify their tech stack, either by moving away from single-point solutions that keep data locked up in silos or turning away from clunky cloud players that are hard to integrate,“ adds Bolluk.
Insider recently announced that it became a WhatsApp Business Solution Provider (BSP) following the acquisition of Meta-verified Messaging Platform, MindBehind, and launched WhatsApp Commerce to help brands deliver end-to-end buying experiences.
Insider is a market leader for personalized omnichannel experiences receiving top marks and positioning in: The Forrester Wave for Cross-Channel Campaign Management, Gartner Magic Quadrant for Personalization Engines, and IDC MarketScape Worldwide Customer Data Platforms. Insider has received over 560+ customer reviews, making them a top-rated and #1 leader in G2’s Winter 2023 Report across 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Insider has helped us significantly with powerful segmentation capabilities – we use the web push function of Insider right now.
We were bowled over by the result of hitting 35X ROI and continue to grow in a cumulative way. We appreciate Insider’s capabilities in taking us to greater heights of customer satisfaction through personalized experiences.
If personalisation is something, Insider can help you understand, navigate and successfully implement it on your website. The team has been very helpful, and we are currently running an Architect POC to build post-purchase replenishment Journeys to increase customer frequency, which looks promising.
The platform is user-friendly and very easy to use. We are able to set up and go live with our own campaign in just a matter of minutes. The A/B testing feature is another brilliant tool from Insider that we love – we are able to test different copies of our app push notifications to see what works best in terms of language and tone of content, the insights from the panel are very helpful. Add to this Insider’s geo fencing ability and that means we are able to target users at the right time and place also. The mobile app push notifications can be created in less than a minute given their ready-to-use templates and executing the campaign is fairly simple, allowing us to go live faster.
Our business goal when we started using Insider and before was to improve the engagement and retention on our mobile app. We wanted to target users and bring them back – the ride-booking space is a competitive one and we want to engage users at the right time in order to stay ahead. Insider’s segmentation feature has enabled us to easily create accurate user segments and target these users at the right time with push notifications to convert them. Insider’s quick and efficient real-time segmentation features come in handy when users open our app but do not book a ride in the next 5 minutes, normally because they are comparing prices against competitor apps. In such cases we are able to send a push notification immediately with a discount code to encourage these users to convert. And we’re elated with the conversion rates we’ve achieved overall.
Thanks to Insider, we were able to design and implement multiple campaigns on our website without the reliance of other design and tech teams. This was incredibly useful as we were able to execute campaigns much faster and more seamlessly. A huge plus point was the flexibility to edit any parts of our campaigns anytime as well, without requesting for the support of other teams.
I appreciated the range of campaigns and templates available for our choosing. However, the primary feature I love about using Insider is the great customer support I’ve experienced so far. From answering small questions (like how to utilize some design features) to brainstorming for larger solutions – I could always count on Insider to be there for me.
We were not able to track any real engagement on our website, nor had the tools to actually drive engagement/interaction. Insider really helped us out in this aspect and we were able to get some traction in this aspect.
Looking forward to the future:
We will continue to support our Singapore customers with local account management and customer success teams to provide our winning combination of global expertise paired with local know-how.
Our product roadmap is continuing to accelerate as we develop industry-leading products that are proven to deliver more profitability, growth, and revenue for our customers.
Our goal remains steadfast; to support our customers with customer experience initiatives through our market-leading solutions and local strategic guidance.
