Ibrahim Al-Qurashi, Saudi Arabia’s No.1 Perfume Shop, scales up personalization with Insider

Ibrahim al-Qurashi was founded in 1929 and started as a modest shop in Mecca near the Haram al-Sharif, selling oud, amber, and distinctive perfume blends.

Jeddah, KSA, June 24, 2021. Since 1929, the Ibrahim al-Qurashi group has steadily built itself up to be one of the leading perfume companies in Saudi Arabia and the Gulf.

The perfume company needed an intelligent growth marketing platform that could segment and target customers with relevant messages, using automation and personalization. They chose Insider to enhance their segmentation capabilities and targeted messaging to create a seamless customer experience.

Currently, more than 800 global brands, including Carrefour, Makro, Estée Lauder , Avon, Marks & Spencer, Domino’s, Nissan, BBVA, IKEA, and CNN, use Insider’s platform to drive their digital growth through highly individualized multichannel experiences backed by artificial intelligence. 

“Insider provided us with one of the best marketing solutions on the market today. We were able to build personalized journeys and target our customers with the right message on the right channel. So it’s crucial now to include such solutions in your marketing strategy.” – Ibrahim Abdel Moty – Head of eCommerce 

About Insider

Insider is a B2B SaaS company with a unique approach to multichannel experience orchestration. Recently, Insider announced its $32 Million Series C funding round, led by Riverwood Capital and joined by Sequoia, Wamda, and Endeavor Catalyst. Insider was featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and was named the #1 leader on G2’s Mobile Marketing Software and Personalization Grids, with a 4.6/5 rating based 100% on user reviews, 18 quarters in a row. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 800 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, BBVA, Domino’s, Avon, and CNN.