Insider Places in The Top 1% of All Software Companies Worldwide in G2’s 2024 Software Awards, And Named in The Top 10 Best Software Products with Most #1 Rankings Alongside Google, Zoom, and

February 12, 2024 — Insider, one platform for delivering individualized, cross-channel customer experiences, today announced that it has been recognized in G2’s 2024 Best Software Awards, which ranks the world’s best software companies and products. The news follows G2’s Winter 2024 Reports, where Insider was named in the top 10 software products worldwide with the Most #1 Rankings, alongside other software legends like Google, Zoom, and

G2's Top 10 software products worldwide

Insider was recognized as one of the most prolific winners in G2’s 2024 Software Awards, with inclusions in all 11 categories. Less than 1% of all software vendors listed in G2 secured a placement in this year’s awards. Insider ranks as the #7 Best Enterprise Product in the world, up two places from 2023—and is the only marketing technology vendor in its space to break into the top 10. 

Regionally, Insider is placed as the #2 Best UK Software Company (up two places from 2023) and #3 EMEA Software Company (up nine places from 2023). 

In the Best Software Product rankings, Insider accelerated three places from the 2023 awards, taking a top spot and outplaying all other vendors in its space, including Braze (#53) and ActiveCampaign (#78), CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more. 

Other recognitions include being listed in the following categories: Highest Satisfaction Product, Fastest Growing Product, Marketing and Digital Advertising Products, Commerce Products, and more. 

With insights from over 90 million software buyers, including 100% of the Fortune 500, the awards recognize the world’s leading software products, according to users themselves. Sara Rossio, Chief Product Officer at G2, stated, “B2B software buyers, just like consumers, start their purchasing journey with research…While G2 publishes the Best Software Awards each year, they’re really awards from customers. Representing a vote of confidence from real software users, these awards also spotlight those that have risen to the top among thousands of companies.” 

The following is the full list of Insider’s recognitions across all eligible categories in G2’s Best Software Awards 2024.

  • #2 UK Software Company
  • #3 EMEA Software Company
  • Top 10 Products for Enterprise 
  • Top 15 Software Products
  • Top 15 Products for Mid-Market
  • Top 15 Marketing & Digital Advertising Products 
  • Top 20 Products for Small Business
  • Top 30 Highest Satisfaction Products 
  • Top 50 Commerce Products
  • Top 50 Global Software Companies
  • Top 100 Fastest Growing Products

Earlier this year, Insider was also named the #1 leader in G2’s Winter’24 Reports, with the highest user satisfaction score of 100/100 across seven categories. For seven years now, Insider has topped the charts across Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, Personalization Engines, Customer Journey Analytics, E-Commerce Personalization, and Marketing Automation

Insider has been awarded the highest scores in over 175 Grid Reports and Indexes, including Momentum Grid Reports, Regional Grid Reports, Implementation Indexes, Relationship Indexes, Usability Indexes, and Results Indexes. Insider’s leadership position in all these reports led to it being named the Winter’24 #10 Best Software Product by G2 with the most #1 rankings, outperforming all other vendors in the space.

See a full comparison report of Insider x Salesforce x Braze x Bloomreach x Klaviyo x MoEngage

“With a stunning seven #1 spots in G2’s 2024 Winter Grid Reports, Insider has continued to cement their marketing prowess. They have succeeded in maintaining their Leader status with their almost perfect satisfaction score from their customers and high Market Presence,” said Victoria Blackwell, Research Principal at G2, of Insider’s position as the #1 Leader in all the product categories listed.  

“Insider has become so much more than a technology partner for us. They own our growth targets like their own, helping us skip trial-and-error phases to achieve results faster. We’ve achieved 6X ROI from the [platform] already.” – Group Head of Digital Marketing and Ecommerce at Vodafone

Discover more reviews from happy customers on G2.

As the #7 Enterprise Product in the world, and the only solution in its space to make it into the top 10, it’s no surprise Insider is the marketing platform for one-third of Fortune 500 companies. The world’s biggest retail, financial services, automotive, and travel brands choose Insider to deliver AI-led personalized experiences and make marketing easier for everyone.

The Insider Switch program helps brands make the move from clunky cloud players to the world’s most efficient marketing platform with minimal effort, zero downtime, and the guaranteed quickest time to value.

Find out more about the Switch To Insider Program and book a consultation with one of our migration experts. Or, contact Insider’s growth consultants for a personalized demo to discover how Insider can help you overcome your toughest growth challenges.

About Insider

Insider— a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger), and more. 

Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in the Gartner Magic Quadrant for Personalization Engines 2023IDC MarketScape:  Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 AssessmentForrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization EnginesPersonalization SoftwareMobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1200 global businesses, including  Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN.