Serhat Soyuerel, Co-founder of Insider, Visits Australia to Accelerate Growth and Meet with Partners

Sydney, Australia – February 19, 2024 – Insider, the leading SaaS platform for personalised customer experiences, today announced that Serhat Soyuerel, Co-Founder and Chief Revenue Officer at Insider, will visit Australia between 26 February and 1 March 2024.  During his visit, Soyuerel will meet with key partners and customers to discuss how Insider can help them unlock the power of data-driven personalization and achieve their growth goals.

“Combining my love for Australia with the opportunity to meet our partners and customers is truly exciting. I look forward to discussing how Insider can unlock their full potential and help them achieve their ambitious goals,” said Serhat Soyuerel, Co-Founder and Chief Revenue Officer (CRO) of Insider.

Australia’s Booming Ecommerce Markets Opens Up Huge Personalization Opportunities for Brands

Australia’s ecommerce market is experiencing explosive growth, with online sales expected to reach $58.5 billion by 2024. This surge in online activity presents a significant opportunity for brands to leverage personalization to connect with customers on a deeper level and drive conversions.

Insider’s Proven Track Record of Success

Insider is a trusted partner to over 1,200 global brands, including one-third of the Fortune 500. The platform offers a comprehensive suite of solutions that enable brands to:

– Create individualised customer journeys across 12+ channels, including Web, App, Email, SMS, and WhatsApp.

– Leverage AI-powered recommendations and segmentation to deliver personalised experiences at scale.

– Optimise campaigns and journeys with robust A/B testing and analytics.

Spotlight Retail Group Achieves 37X ROI with Insider

A shining example of Insider’s success is Spotlight Retail Group (SRG), a leading Australian retailer. By implementing Insider’s platform, SRG achieved a remarkable 37X return on investment (ROI) and reduced campaign launch time by 80%.

“Insider’s platform has revolutionized our campaign execution efficiency,” says Group GM of Digital and Omnichannel at SRG. “What once took 30 days now takes only 6 days, empowering us to stay ahead in a dynamic market.”

Serhat Soyuerel: – A Visionary Leader

Soyuerel is a passionate advocate for the power of personalization and a visionary leader in the customer experience (CX) industry. During his trip, he is eager to connect with Australian businesses and share his insights on how they can leverage Insider to achieve sustainable growth.


“Combining my love for Australia with the opportunity to meet our partners and customers is truly exciting. I look forward to discussing how Insider can unlock their full potential in personalization and help them achieve their ambitious goals,” said Serhat Soyuerel, co-founder and Chief Revenue Officer (CRO) of Insider.

“Insider’s willingness to run a Proof of Concept and back their claims set them apart. The platform’s scalability, ease of use, and potential for personalised experiences were crucial in our decision.” 

-Tal Lall, Group GM of Digital and Omnichannel

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.

Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape:  Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been named the #6 Best Software Company in the world, according to G2’s Winter’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1200 global businesses, including  Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN.