6 strategies to drive revenue & growth across digital channels for
Hi, we are Insider.
We are here to help Lenovo drive more revenue, growth and loyalty by delivering compelling, connected and personalized customer experiences across all your digital properties.
Here are 6 customized and highly-effective approaches to help you accelerate your online business.
Learn how to:
Enhance product discovery on mobile with snackable stories
Boost engagement and with made-to-convert gamified templates
Reactivate silent customers and drive conversions with browser notifications
Create a personalized shopping experience for every customer
Maximize AOV with personalized product recommendations
Deliver relevant messages via a customer’s preferred channel at scale
Enhance product discovery with snackable stories
Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.
Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.
Convert anonymous visitors into known customers with gamification
Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.
The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.
Reactivate silent customers and drive conversions with browser notifications
Timely, relevant and personalized rich push notifications grab your customers’ attention, no matter where they are on the internet.
This fast-action channel can draw on data from your back-end systems to create triggered alerts. Notify users when a long awaited product comes back in stock or if a big ticket item they’ve been mulling over for a long time drops in price. In a single click, they’ll be taken straight back to site to make their purchase.
Create a personalized shopping experience for every customer
Displaying generic content on your website is a missed opportunity to drive higher engagement and conversion rates.
With Insider’s deep personalization capabilities, you can beat “banner blindness” on your website.
Provide returning or known visitors with hyper-relevant content and products based on their purchasing history, browsing habits, interests – or predicted behavior.
Maximize AOV with personalized product recommendations
Insider’s AI learns your customers’ favourite things, based on browsing and purchase behavior, as well as “go-to” algorithms like Top Sellers and Customers Also Bought.
You can offer recommendations on your homepage, product pages, cart pages, emails, and messaging channels. Let shoppers know that you understand what they value and show them products that they will love.
Maximize average order value and customer lifetime value with personalized upsell and cross-sell recommendations.
Increase customer loyalty and lifetime value through
cross-channel journey orchestration
Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create a CX which is seamless, and adapted to each customers’ behavior – What did they click? Buy? What’s the best channel to engage them?
All this and more is available with Insider’s powerful and user-friendly journey orchestrator. With Architect, delivering relevant messages and products on customers’ preferred channels has never been easier… or more effective.
Onsite experiences that turn heads
Psst… want the secret to grabbing visitors' attention on your website? The answer is simple: extraordinary experiences made just for them. Make your website a joy to discover with individualization. Create more value with every click, tap, and scroll.
In-app experiences they’ll love
Know app users inside-out. Create individualized in-app experiences with a powerful suite of mobile marketing tools. From onboarding to retention, see an almost immediate uptick in engagement with app push and in-app messages.
Grab their attention offsite
Direct any user's attention wherever you want it and make conversions soar with individually tailored, perfectly timed web push notifications — even when they're offsite.
Goodbye, broken email experience
With so many emails blasted out each day, how do you stand a chance in a user's overflowing inbox? AI to the rescue! Recommend products each customer will love, binge-worthy content, and must-attend events at speed and scale with Insider's email marketing software.
Start conversations that convert
With the average user active on six or more channels, you need to be where they are. Engage millions of users already active on messaging channels like WhatsApp Business and Facebook Messenger with one-to-one messages.
Make one-to-one connections with SMS
Most of us are glued to our phones. Use SMS to engage offline customers and share sales, limited time offers, events, answer their questions and remind them of items they’ve left behind.
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Ready to learn more?
If you would like to discuss how any of these strategies would bring value to the Lenovo customer experience, don’t hesitate to get in touch.
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